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VERTIGO

THE
DIGITAL DESIGN PROCESS
IN the FURNITURE INDUSTRY:
Towards a new dialog between designer, user and producer.
Mário Barros | milbarros@gmail.com
Assistant Professor, Technology School of Abrantes, Polytechnic Institute of Tomar.
PhD candidate, Faculty of Architecture, Technical University of Lisbon.
B. M. Chaparro | bruno.chaparro@sapo.pt
PhD, Professor, Technology School of Abrantes, Polytechnic Institute of Tomar.
MASS CUSTOMIZATION
Products manufactured for a specific user;
Delivery on demand;
Information technologies are used to provide fast response and pace comparable to
industrial production;
Computer integrated manufacturing;
Market-driven quality.

MI adidas

Mini

Levi’s CURVE ID
MASS CUSTOMIZATION
Pure standardization

Custom standardization

Tailored customization

Pure customization

Low cost

Low cost

Low cost

Low cost

High degree

Short

High degree

Short

High degree

Short

High degree

Short

of customization

lead time

of customization

lead time

of customization

lead time

of customization

lead time

Low cost
Short time
No customization

Rel. low cost
Rel. short time
Some customization

Rel. high cost
Rel. long time
High customization

High cost
Long time
Full customization

Adapted from Skjelstad et al., 2005.
valuable

understandability

rationality

connecting
usefulness

thorough
aesthetics
affordability

sustainability

entrepreneurship

ambiguity
simplicity
education

holistic
changeability
competitive
cultural
enabler

unique

strategic

valuable

embedded

communicative

creative
understandability

rationality

connecting

digital

usefulness

identity

thorough

effective
aesthetics
affordability

sustainability

material

ambiguity

entrepreneurship

critic

universal
simplicity

education

holistic

catalist
changeability

molecular

competitive

manageable

reflexive
iconic
understandability

rationality

strategic

valuable

ergonomics

embedded

communicative

enabler

digital

inclusive

unique

cultural

needed

mediator

creative

optimistic
connecting

prototyping

structural
proactive

practice

usefulness

identity

thorough

effective

transformative

aesthetics

nomad

innovation
affordability

involvment
sustainability

knowledge
material

economical
ambiguity

critic

social

industrial
education

entrepreneurship

political

universal

human centered
simplicity

holistic

catalist
changeability

molecular

competitive

colaborative

artificial

manageable

reflexive

interdisciplinary
New ways of contact, exchange of information and knowledge;
Real time experience;
More interaction and colaboration;
Global dynamic.
DESIGNER AND DESIGN TOOLS

Nurbs Chair_Unto this Last

Digital Wood Joints_ Joschen Gros

Quin | Flame | Cadence_MGX
USER AS AN ACTIVE PLAYER
USER AS AN ACTIVE PLAYER
USER AS AN ACTIVE PLAYER
Preview of functionality and meaning;
Ability to customize specific features;
Makes choices;
Contributes with information reviewing the use of the product;
Active engagemenent in the production process.

IKEA

Viesso

Shapeways
FURNITURE DESIGN IN THE MODULAR BASED FRAMEWORK

USER

makes choices

DESIGNER

creates choices
FURNITURE DESIGN IN THE MASS CUSTOMIZATION FRAMEWORK

USER

participates

DESIGNER

creates systems
FURNITURE DESIGN IN THE MASS CUSTOMIZATION FRAMEWORK

DESIGN

generative design system PRODUCTION
VERTIGO

THANK YOU
Mário Barros
milbarros@gmail.com
customthonet.com

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The digital design process in the furniture industry