Digital Retail Africa 2023 hosted by IT News Africa - Bukosi Sambo speaks on Unleashing the power of data for the industry at the Digital Retail Africa 2023 conference. #retailtech #ecommerce #customerexperience #onlineshopping #data Unleashing the power of data for the industry

1. Medscheme
Unleashing the power of
data for the industry
Vukosi Sambo
AfroCentric & Medscheme Group

2. Modern
Portfolio
Presentation Medscheme
AfroCentric Group

3. Modern
Portfolio
Presentation Medscheme
Contextualising the role of data in the digital transformation
imperative
• 2.5 Quintillion bytes of data is created
daily
• Shelf-life is shrinking
• Driving convergence between data &
technology

4. Modern
Portfolio
Presentation Medscheme
Understanding the digital customer and network model

5. Modern
Portfolio
Presentation Medscheme
Monetisation Opportunities- Unleashing the power
Products &
Services
Efficiencies
and Risk
Management
Customer
Experience
• Traditional tangible products and services
• “Data products”
Products & Service Types
• Cx
• User experience
• UI
Experience
• Data-Savvy workforce
• Bias for action
Optimal

6. Modern
Portfolio
Presentation Medscheme
Zooming into the customer- High impact execution
Universal
appeal
Focus on design &
‘user’ experience
Be intuitively obvious
Be artistic
Humanise
Technology enabled
 Higher Network effects- Drives
Scale
 Consistent language of
appearance, functionality and style
 Stickiness and advocacy

7. Modern
Portfolio
Presentation Medscheme
Deeper Understanding of the customer- Do we need new
AI algorithms?
“We’re fighting for data and attention.” Vukosi Sambo, 2023
Big Data, Technology, Data Science & Engineering, Experimentation
From recall-driven to attention-driven AI Algorithms

8. Modern
Portfolio
Presentation Medscheme
Innovation and value are the end-game
Ability to manage, process and utilize
data at scale (and ecosystems) with
speed
Understanding the digital customer
Data-driven universal appeal
in your execution design
From “New” AI algorithms
Data-led, customer-
centric value creation

9. THANK YOU
Medscheme