7. SEO & ADVANCE SEO COURSE
• SEO – Search engine optimization
• Search Engine optimization (SEO) is a way of
finding your business at the top of the search
engines for relevant keywords. It makes a
constant inflow of traffic to your website
possible. SEO was, is & will always be an
essential parameter for online businesses to
make profits.
8. SEO syllabus
• Seo Concept
• On page seo
• Off page seo
• Advance seo
• Seo highlights
9. SMO/ SMM COURSE
• SMO – Search media optimization
• SMM – Search media marketing
• Social media marketing aims at attracting the
attention of audience and creating brand
awareness. It’s the best and most cost
effective platform to promote a brand and
product. But, it is extremely necessary to
create relevant content for every social media
channel.
11. SEM/ ppc COURSE
SEM – Search Engine Marketing
PPC – Pay Per Click
SEM also called as paid search, follows a different
model of advertising. Here the businesses pay to
show their ads on the search engines and hence can
be very effective in generating leads, gaining
visibility, branding and making profits over a short
period of time. Its capability to measure the
marketing efforts using the modern day tools make
it the most effective form of marketing.
12. SEM / PPC SYLLABUS
• Sem Concept
• Adwords fundamentals
• Advanced adwords
• Advanced display in adwords
13. E-MAIL MARKETING COURSE
• E-mail marketing one of the traditional forms
of marketing but it plays the key role in
digital marketing. It is use in various different
ways to building up the brand, creating
awareness, generating leads, gaining customer
loyalty, advertising, promotional events, etc.
