This document discusses the difficulties of data management, including increased data quantities from multiple incompatible sources, data degradation over time, security and legal issues across countries, and data redundancy. It then defines data governance as policies, procedures and people needed to establish data consistency. Key attributes for efficient data use are outlined as consistent, correct, timely, complete and protected data. Data governance strategies like master data are discussed as a way to store, maintain, exchange and secure consistent, precise and timely data across systems and clouds.