The difficult teenage years: setting your tech strategy after the launch
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Slides from my talk at LeadingEng https://leaddev.com/technical-direction-strategy/difficult-teenage-years-setting-your-tech-strategy-after-launch
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The difficult teenage years: setting your tech strategy after the launch
- 1. Anna Shipman Tech Director of Customer Products, Financial Times @annashipman The di ffi cult teenage years: setting your tech strategy after the launch
- 2. @annashipman
- 3. @annashipman
- 4. @annashipman
- 5. @annashipman Anna Shipman Technical director for Customer Products (FT.com & the apps)
- 6. But first, a question! @annashipman
- 7. What this talk is really about is how to create a strategy @annashipman
- 8. @annashipman
- 9. Strategy is diagnosis, vision and a plan @annashipman
- 10. Strategy is diagnosis, vision and a plan @annashipman
- 11. You need to be clear about the current situation so you know where you are starting from @annashipman
- 12. @annashipman
- 13. @annashipman
- 14. @annashipman
- 15. The site was powered by a legacy monolith @annashipman
- 16. For two years, a small team worked on a prototype called “Next” @annashipman
- 17. @annashipman
- 18. I joined the FT in April 2018 @annashipman
- 19. The FT has a great culture @annashipman
- 20. @annashipman Photo credit: Helen Hayward
- 21. All was not well with the tech @annashipman
- 23. There was a lack of technical ownership @annashipman
- 24. Feature changes felt bitty @annashipman
- 25. @annashipman “It doesn’t feel like we are owning or guiding a system, just jamming bits in”
- 26. There were haunted forests @annashipman
- 27. I recognised some of these themes from GOV.UK @annashipman
- 28. Our diagnosis was the di ff icult teenage years @annashipman
- 29. Strategy is diagnosis, vision and a plan @annashipman
- 30. Vision is where you want to get to @annashipman
- 31. The vision for launch is easy to communicate @annashipman
- 34. Next’s vision was the site would be fast, responsive, measurable, allow experimentation @annashipman
- 35. After the launch it turns out not *everything* is amazing @annashipman
- 36. The vision after the launch needs more effort @annashipman
- 37. The vision might be the same after the launch @annashipman
- 38. @annashipman
- 39. @annashipman
- 40. @annashipman
- 41. The vision might be broader after the launch @annashipman
- 42. @annashipman
- 43. @annashipman
- 44. @annashipman
- 45. Or you might need a new vision @annashipman
- 46. This should come from teh business @annashipman Photo by Toa Heftiba
- 47. Next cost £10mn and took 2 years to build @annashipman
- 49. You have to work harder on a post-launch vision @annashipman
- 50. Strategy is diagnosis, vision and a plan @annashipman
- 51. The plans, resource commitments, actions to get you to the desired end state @annashipman
- 52. The strategy should focus on the highest leverage actions @annashipman
- 53. We started communicating technical decisions @annashipman
- 54. @annashipman
- 55. We moved to durable teams @annashipman
- 56. @annashipman
- 57. We picked the highest impact haunted forest to replace @annashipman
- 58. @annashipman
- 59. @annashipman
- 60. Make sure you focus on the highest leverage actions @annashipman
- 61. Strategy is diagnosis, vision and a plan @annashipman