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All communication tells a story. Whether it is the truth or a lie, fact or fiction - does not matter. What matters is being heard, with rapt attention by an audience - who relates to it. As if it is the story of their life, their loved one, their past, their regret - their own dream. Creativity adds layers of emotions, to make a story more relevant and appealing. Purposeful use of this tool helps 'touch a chord'​ and even avoid touching some others. The way a story is told has its own importance. Innovative delivery of the story can multiply impact - by being told at the right time, right place to the right person and in the right context. Creativity and Innovation can enhance impact, b...