The document discusses how the digital context is changing corporate communication, with new distribution channels allowing for personalized messages in real time. It provides clues on this changing context, such as the need for ethics and transparency, the role of blockchain and humanism, and using monitoring tools to manage reputation.

1. THE CONTEXT IN CORPORATE COMMUNICATION

2. THE CONTEXT IS DIGITAL

3. THE DIGITAL
CONTEXT:
RETHINKING
CORPORATE
COMMUNICATION
THE DIGITAL AGE
o New distribution channels
o Systematic personalization of messages
o Transmission in real time

4. THE CONTEXT:
SOME CLUES
• ETHICS AND TRANSPARENCY
• BLOCKCHAIN
• HUMANISM
• MONITORING TOOLS
• REPUTATION

5. REPUTATION
• https://personalmba.com/reputation/