SlideShare a Scribd company logo
 Varun Patra’s marketing activity aimed towards
teenagers to met his visions in youth marketing.
Tweens, teens, university students, and early
adulthood aged 23-34 make up his category, which
is generally divided into smaller parts based on
their age. Each market group created Varun Patra
has goods and advertising campaigns tailored to
their needs.
 This marketing approach of Varun Patra isn't
constrained by any one marketing platform or
technique. Television, radio, print, and a
variety of internet platforms are all used by
him to promote teenagers. As a method to
integrate brands into young culture, he brings
companies to frequently fund extreme athletes,
entertainers, and high school athletic teams.
The youth place a premium on authenticity,
expecting the companies they patronize to
reflect their own beliefs and preferences.
•He makes use of student media — place ads in high
school publications and college radio stations.
•Varun also use text advertisements - It's no secret that
teenagers enjoy texting. Varun Patra Homegrown send
them text messages with news and special offers.
•Support a cause – Varun Patra Homegrown finds out
what causes and organizations matter most to young
folks and donate or suggest a collaboration.
•Young people are impetuous and have attention spans,
so Varun makes a rapid pitch. He maintains short and
direct sales presentations are more effective.
•He uses interactive resources to keep youngsters
involved, such as games, movies, and internet apps.
How Varun Patra develops
Youth marketing plan?
Because there are so many various types of
youth marketing, it's tough to draw broad
assumptions on how a marketing strategy
will perform. Varun always get a sense of
how genuine corporations approach
teenage marketing.
Homegrown Founder – Varun Patra,
rapidly discovered that traditional designs
was no longer appealing to the younger
generation. According to market research,
the brand is perceived as elderly and geared
toward middle-aged consumers. So, he
helped several brands launched their
marketing strategy by doing a thorough
examination of the firm and its target
market. These investigations proved that
the issue was with the substance itself, not
just how it was advertised. The marketing
strategy by Varun Patra was put in place
that reflected any brand’s new young
marketing strategy.
Varun Patra Homegrown Founder is fashion and culture guru who scour the street of major
cities for new fashion and cultural trends. He utilizes what youth learned to assist businesses
create new goods that match the most popular styles. Although there are just a few of these
skills available, Varun has successfully created a significant impact on the economy.
 Address: Mumbai, India
 Website: https:/www.varunpatra.com/
 Follow Me: http:/twitter.com/VarunPatra
 LinkedIn: http:/in.linkedin.com/pub/

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The Co-Founder of Homegrown

  • 1.  Varun Patra’s marketing activity aimed towards teenagers to met his visions in youth marketing. Tweens, teens, university students, and early adulthood aged 23-34 make up his category, which is generally divided into smaller parts based on their age. Each market group created Varun Patra has goods and advertising campaigns tailored to their needs.
  • 2.  This marketing approach of Varun Patra isn't constrained by any one marketing platform or technique. Television, radio, print, and a variety of internet platforms are all used by him to promote teenagers. As a method to integrate brands into young culture, he brings companies to frequently fund extreme athletes, entertainers, and high school athletic teams. The youth place a premium on authenticity, expecting the companies they patronize to reflect their own beliefs and preferences.
  • 3. •He makes use of student media — place ads in high school publications and college radio stations. •Varun also use text advertisements - It's no secret that teenagers enjoy texting. Varun Patra Homegrown send them text messages with news and special offers. •Support a cause – Varun Patra Homegrown finds out what causes and organizations matter most to young folks and donate or suggest a collaboration. •Young people are impetuous and have attention spans, so Varun makes a rapid pitch. He maintains short and direct sales presentations are more effective. •He uses interactive resources to keep youngsters involved, such as games, movies, and internet apps.
  • 4. How Varun Patra develops Youth marketing plan? Because there are so many various types of youth marketing, it's tough to draw broad assumptions on how a marketing strategy will perform. Varun always get a sense of how genuine corporations approach teenage marketing. Homegrown Founder – Varun Patra, rapidly discovered that traditional designs was no longer appealing to the younger generation. According to market research, the brand is perceived as elderly and geared toward middle-aged consumers. So, he helped several brands launched their marketing strategy by doing a thorough examination of the firm and its target market. These investigations proved that the issue was with the substance itself, not just how it was advertised. The marketing strategy by Varun Patra was put in place that reflected any brand’s new young marketing strategy.
  • 5. Varun Patra Homegrown Founder is fashion and culture guru who scour the street of major cities for new fashion and cultural trends. He utilizes what youth learned to assist businesses create new goods that match the most popular styles. Although there are just a few of these skills available, Varun has successfully created a significant impact on the economy.
  • 6.  Address: Mumbai, India  Website: https:/www.varunpatra.com/  Follow Me: http:/twitter.com/VarunPatra  LinkedIn: http:/in.linkedin.com/pub/