Varun Patra Homegrown is an Indian media organisation with a way of life website, an activity vertical, and an innovative business enterprise that has partnered with principal manufacturers which includes Nike, Absolut, Budweiser, and Adidas.
Varun Patra is a cultural entrepreneur & impact urbanist on a mission of Shaping youth. He has seen significant success in turning unachievable & larger-than-life ideas into reality over the last decade.
Varun Patra’s marketing activity aimed towards teenagers to met his visions in youth marketing. Tweens, teens, university students, and early adulthood aged 23-34 make up his category, which is generally divided into smaller parts based on their age. Each market group created by Varun Patra has goods and advertising campaigns tailored to their needs.
Hormaz Marketing and Brand Consultancy is a Public Relations Consultancy with National reach (India) that specialises in Strategic planning, Communications and Consulting–Media Relations, Investor Relations, Corporate Communications, Crisis Communications, Content Development, Digital and Social Media, Public Affairs, Blogger Meets, Roundtables and Discussions, Launches, Dissemination and much more
In an age where marketing currency equals digital consumption, the content marketing game has never been more intense or competitive. And while we can’t all claim to be as viral as a scandalous Kim Kardashian photo spread, we can aim to create and curate content that speaks directly to our audience in a new and incredibly valuable way. In this crowded social landscape, your content must provide serious value to capture the customers’ attention, and must be uber-relevant to stand out among the noise. This webinar isn’t going to give you a magical content formula, but it will help you get into a mindset to design a content strategy that has the potential to “break” the hum drum normalcy of the Internet.
Join us in this webinar as our content experts discuss:
Why content is your organization’s biggest asset when it comes to earned media;
Different content styles and categories, and how your business can produce in each;
How to organize and execute a strategy, including defining your brand story, sticking to an editorial calendar, and understanding performance analytics;
And what kinds of content lead directly to organization growth (and what that even looks like).
Are you leveraging customer conversations in social media to inform strategies and guide the creation of marketing programs? Learn how in our webinar “How to Create a Cultural Model for Effective Social Media Management.” See how the largest brands in the world work across their organization to develop a communications and an engagement framework that incorporates their audience and their brand identity.
Join us to hear how marketing professionals can interact with brand advocates, create an environment that inspires dialogue, and build a brand narrative through shared stories and customer interactions. Social media marketing programs excel when marketers create experiences that capture and reinforce the positive relationship—and feelings—customers already have with their brands. In this compelling, 60-minute webinar, we’ll show you how to:
Create a social presence that resembles your customers’ real world experience with your brand
Develop customer connections based on shared interests and passions
Integrate your brand’s marketing objectives into social media programs
Discover the right balance of brand or product content vs. user generated content
And more
The document discusses the rise of social media and its importance for businesses. It notes that social media has overtaken other traditional forms of communication and interaction. The document advocates for developing a social media strategy with defined purposes, plans, and processes. It also highlights the role of listening to customers and consumers on social media and engaging with them online.
Creating Visionaries by Candi Garrido, Lucas Momeñe & Almu Casadejust - #BHMA...Brandhome
Brandhome returned to the Miami Ad School to assist the students with one of the most challenging briefings of the entire quarter.
The students were asked to brand and campaign Wharton Business School’s latest book, Beyond Advertising. The book serves as the basis for the new Wharton Future of Advertising Program. Once again we reminded the students that there is nothing as important as a solid strategic foundation for channelling their big future of advertising ideas. The students tackled the briefing with our guidance – involvement is what it’s all about – and came up with some strong creative output.
Stephen Barr is an entrepreneur and consultant who has founded and advised numerous startups. He provides consulting services to startup boards, including board formation, fundraising, governance, and advising companies through exit events like IPO or acquisition. He has experience in many industries including real estate investment, social media, e-commerce, and wine production. He currently serves as Co-Founder and EVP of Real Estate Acquisitions for Barrington Investment Group and Founder of the virtual startup incubator Startup Hive.
Varun Patra is a cultural entrepreneur & impact urbanist on a mission of Shaping youth. He has seen significant success in turning unachievable & larger-than-life ideas into reality over the last decade.
Varun Patra’s marketing activity aimed towards teenagers to met his visions in youth marketing. Tweens, teens, university students, and early adulthood aged 23-34 make up his category, which is generally divided into smaller parts based on their age. Each market group created by Varun Patra has goods and advertising campaigns tailored to their needs.
Hormaz Marketing and Brand Consultancy is a Public Relations Consultancy with National reach (India) that specialises in Strategic planning, Communications and Consulting–Media Relations, Investor Relations, Corporate Communications, Crisis Communications, Content Development, Digital and Social Media, Public Affairs, Blogger Meets, Roundtables and Discussions, Launches, Dissemination and much more
In an age where marketing currency equals digital consumption, the content marketing game has never been more intense or competitive. And while we can’t all claim to be as viral as a scandalous Kim Kardashian photo spread, we can aim to create and curate content that speaks directly to our audience in a new and incredibly valuable way. In this crowded social landscape, your content must provide serious value to capture the customers’ attention, and must be uber-relevant to stand out among the noise. This webinar isn’t going to give you a magical content formula, but it will help you get into a mindset to design a content strategy that has the potential to “break” the hum drum normalcy of the Internet.
Join us in this webinar as our content experts discuss:
Why content is your organization’s biggest asset when it comes to earned media;
Different content styles and categories, and how your business can produce in each;
How to organize and execute a strategy, including defining your brand story, sticking to an editorial calendar, and understanding performance analytics;
And what kinds of content lead directly to organization growth (and what that even looks like).
Are you leveraging customer conversations in social media to inform strategies and guide the creation of marketing programs? Learn how in our webinar “How to Create a Cultural Model for Effective Social Media Management.” See how the largest brands in the world work across their organization to develop a communications and an engagement framework that incorporates their audience and their brand identity.
Join us to hear how marketing professionals can interact with brand advocates, create an environment that inspires dialogue, and build a brand narrative through shared stories and customer interactions. Social media marketing programs excel when marketers create experiences that capture and reinforce the positive relationship—and feelings—customers already have with their brands. In this compelling, 60-minute webinar, we’ll show you how to:
Create a social presence that resembles your customers’ real world experience with your brand
Develop customer connections based on shared interests and passions
Integrate your brand’s marketing objectives into social media programs
Discover the right balance of brand or product content vs. user generated content
And more
The document discusses the rise of social media and its importance for businesses. It notes that social media has overtaken other traditional forms of communication and interaction. The document advocates for developing a social media strategy with defined purposes, plans, and processes. It also highlights the role of listening to customers and consumers on social media and engaging with them online.
Creating Visionaries by Candi Garrido, Lucas Momeñe & Almu Casadejust - #BHMA...Brandhome
Brandhome returned to the Miami Ad School to assist the students with one of the most challenging briefings of the entire quarter.
The students were asked to brand and campaign Wharton Business School’s latest book, Beyond Advertising. The book serves as the basis for the new Wharton Future of Advertising Program. Once again we reminded the students that there is nothing as important as a solid strategic foundation for channelling their big future of advertising ideas. The students tackled the briefing with our guidance – involvement is what it’s all about – and came up with some strong creative output.
Stephen Barr is an entrepreneur and consultant who has founded and advised numerous startups. He provides consulting services to startup boards, including board formation, fundraising, governance, and advising companies through exit events like IPO or acquisition. He has experience in many industries including real estate investment, social media, e-commerce, and wine production. He currently serves as Co-Founder and EVP of Real Estate Acquisitions for Barrington Investment Group and Founder of the virtual startup incubator Startup Hive.
Palestinian Businesses Utilization of Social Media MarketingAyman Qarout
This document analyzes Palestinian businesses' use of social media marketing. It begins by defining key social media platforms and their purposes. It then outlines the need for understanding how Palestinian businesses use social media and lists research questions. Key findings include that most local organizations have a limited understanding of social media marketing and focus on direct sales over engagement. Recommendations encourage more open two-way communication through social media to build relationships with customers.
This document provides information on top bloggers in India and their estimated monthly earnings. It lists 10 bloggers, their blogging website or blog, and their estimated monthly earnings, which range from $4,000 to $60,000. It then instructs students to visit each blogger's site, observe how they monetize their blogs, read their biographies, and follow them on social media. The document also profiles several digital marketing experts in India and from around the world, providing brief biographies on each. It instructs students to read about the experts and follow them on social media networks.
Why Social media marketing is necessary for every business?
if you have same question, check our article. We promise by the end of it, you'll be convinced to do social media marketing.
Social media helps business to reach wider range of audience.
It is the easiest and fastest way to increase brand awareness.
Social media marketing is the easiest way to reach a wide audience. Almost half of the global population use social media. and the numbers are increasing day-by-day. To get the best of social media you'll need proper strategies. Facebook, Instagram, pinterest are top social media sites these days. This is the opportunity to increase your reach.
The document discusses top marketers and resources for learning about marketing. It describes a marketer's role and skills needed, then lists some top marketers like Neil Patel, Deepak Kanakaraju, and Gary Vaynerchuk. It introduces Xpert as a social learning app where users can be mentored by industry experts. The conclusion recommends Xpert for learning from professionals through their mentoring.
The document discusses implications of co-creation in the Philippines. It notes that while internet penetration is still low, social media use is high. Co-creation is currently a social phenomenon, with Filipinos leading in social network participation. This new online public sphere challenges traditional media influence. Immediate opportunities for co-creation include apparel and food brands. Massive multiplayer online games also provide venues for co-creation. Public opinion and collective action online could also influence politics and corporations. Co-creation may lead to a new creative class beyond traditional elites.
This document provides an overview of inbound PR and outlines 8 steps for organizations to start implementing an inbound PR strategy. It begins by explaining how traditional PR is broken and outbound, while inbound PR focuses on creating valuable content and measuring results. It then details the 8 steps which are: 1) setting goals, 2) defining target personas, 3) mapping their journey, 4) creating a content plan, 5) promoting content, 6) doing inbound media relations, 7) nurturing leads, and 8) measuring results. The document emphasizes doing research, focusing on personas, distributing content widely, and using tools like a PR newsroom to facilitate inbound media relations.
Viral baba is launching In-Vi-Mercials, innovative viral commercials that start online and can be converted into national TV or cinema campaigns. To promote this new product, Viral baba will run a targeted client campaign using SMS, email, viral marketing, events and trade publications. The campaign will have pre-launch teasers to build interest followed by the product launch. This summary approach aims to provide the key details about the new In-Vi-Mercial product and the planned promotional campaign in 3 sentences.
In the Social Business Journal Volume 1, eighteen thought leaders share their insights on key topics on the road to social business success. Sign up to receive Volume 2 on the last slide. Enjoy!
How to Use Social Media in Your Career and Business Social media is making its way into the hearts of many brands and businesses today. What used to be termed “a time-waster” and “a distraction” now helps many enterprises in growing Twitter followers, Instagram followers, and Facebook too, to boost their online presence.
As the days go by, social media keeps proving to be a resourceful tool in facilitating business operations and plays a huge role in building a functional career in any field. With billions of people on these platforms, social media has given businesses the opportunity to reach out to a larger audience at a go. And for people who need to build their career, it allows them to connect with other professionals and possible employers from anywhere in the world.
As a speaker on a panel discussion at the recent Brand Innovators Summit, I focused my talk on employee advocacy at Avanade and how social media activity can be maximized with emerging technologies such as a dedicated social media sharing portal.
Internet has changed the rule of the game in tremendous way. Its now easier for an university graduate to start business and see it sailing in very short time.Thanks to the simple tools that are available at their disposal. For the big brands with big budgets for marketing, the simple question is what are are we waiting for? lets seize this opportunity and market our brand with most effective way.With internet it doesn't lie it gives you the appropriate numbers.
This book has more incites on how you can ride with internet to market your brand. enjoy!
Rediffusion is one of India's top five advertising agencies, founded in 1973 during an industry recession. It has experienced landmark growth through rule-breaking campaigns that created iconic brands. Rediffusion is part of the international Young & Rubicam group and has offices across major Indian cities, ensuring proximity to clients and consumers. The document advocates for brands to have purpose and gather communities, and challenges conventional advertising approaches through two-way conversations and user-generated content. It describes Rediffusion's process and cultural insights that inform its work across media.
Corporate Rainbow Washing refers to companies using rainbow symbols and themes in branding and marketing around Pride Month without genuinely supporting LGBTQ+ rights and identities. Dr. Anita Prasad provides examples of how some companies fund anti-LGBTQ+ political groups while displaying rainbow logos. She also shares her own experience of facing discrimination and losing contracts after coming out as transgender, demonstrating how companies may outwardly support the LGBTQ+ community but still allow discrimination against employees internally. She advises companies to support diversity and inclusion through their actions and policies all year, not just during Pride, in order to avoid superficial "rainbow washing".
Beyond Every Movement by Mariana Junger, Nikita Sokolov, Jorge Valdez & Miche...Brandhome
Brandhome returned to the Miami Ad School to assist the students with one of the most challenging briefings of the entire quarter.
The students were asked to brand and campaign Wharton Business School’s latest book, Beyond Advertising. The book serves as the basis for the new Wharton Future of Advertising Program. Once again we reminded the students that there is nothing as important as a solid strategic foundation for channelling their big future of advertising ideas. The students tackled the briefing with our guidance – involvement is what it’s all about – and came up with some strong creative output.
The Science of Virality - Angad Singh Manchanda Angad Manchanda
Keynote for the Social Media Week - Mumbai episode 2016 where I spoke on the science of creating viral films and marketing them.
In a crux, the keynote talks about how you can actually plan your online content in a way where it can achieve maximum visibility and interactions.
A minimal deck as I keep my slides neat so you won't find too much text, but you can always get in touch with me if you have any questions or want to discuss this in detail.
Get to know the Inbound PR model and why you need and how to apply it with the 8 key steps to running an Inbound PR campaign.
Get your Inbound PR book copy here: http://amzn.to/2sjyxks
Updated - Has PR Been Slow to Adapt to New Media?Erica Myers
This presentation was designed to address the issues PR practitioners and their clients are facing within new media. I've added a bit more information for 2010.
[Digital marketing];[sm for small business]AiiM Education
The document discusses how small businesses can use social media effectively. It provides tips on understanding audiences, objectives, and choosing the right social media tools. Examples are given of how a social media agency helped different clients with strategies like influencer engagement, petition sign-ups, and promoting programs to niche audiences.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
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This document provides information on top bloggers in India and their estimated monthly earnings. It lists 10 bloggers, their blogging website or blog, and their estimated monthly earnings, which range from $4,000 to $60,000. It then instructs students to visit each blogger's site, observe how they monetize their blogs, read their biographies, and follow them on social media. The document also profiles several digital marketing experts in India and from around the world, providing brief biographies on each. It instructs students to read about the experts and follow them on social media networks.
Why Social media marketing is necessary for every business?
if you have same question, check our article. We promise by the end of it, you'll be convinced to do social media marketing.
Social media helps business to reach wider range of audience.
It is the easiest and fastest way to increase brand awareness.
Social media marketing is the easiest way to reach a wide audience. Almost half of the global population use social media. and the numbers are increasing day-by-day. To get the best of social media you'll need proper strategies. Facebook, Instagram, pinterest are top social media sites these days. This is the opportunity to increase your reach.
The document discusses top marketers and resources for learning about marketing. It describes a marketer's role and skills needed, then lists some top marketers like Neil Patel, Deepak Kanakaraju, and Gary Vaynerchuk. It introduces Xpert as a social learning app where users can be mentored by industry experts. The conclusion recommends Xpert for learning from professionals through their mentoring.
The document discusses implications of co-creation in the Philippines. It notes that while internet penetration is still low, social media use is high. Co-creation is currently a social phenomenon, with Filipinos leading in social network participation. This new online public sphere challenges traditional media influence. Immediate opportunities for co-creation include apparel and food brands. Massive multiplayer online games also provide venues for co-creation. Public opinion and collective action online could also influence politics and corporations. Co-creation may lead to a new creative class beyond traditional elites.
This document provides an overview of inbound PR and outlines 8 steps for organizations to start implementing an inbound PR strategy. It begins by explaining how traditional PR is broken and outbound, while inbound PR focuses on creating valuable content and measuring results. It then details the 8 steps which are: 1) setting goals, 2) defining target personas, 3) mapping their journey, 4) creating a content plan, 5) promoting content, 6) doing inbound media relations, 7) nurturing leads, and 8) measuring results. The document emphasizes doing research, focusing on personas, distributing content widely, and using tools like a PR newsroom to facilitate inbound media relations.
Viral baba is launching In-Vi-Mercials, innovative viral commercials that start online and can be converted into national TV or cinema campaigns. To promote this new product, Viral baba will run a targeted client campaign using SMS, email, viral marketing, events and trade publications. The campaign will have pre-launch teasers to build interest followed by the product launch. This summary approach aims to provide the key details about the new In-Vi-Mercial product and the planned promotional campaign in 3 sentences.
In the Social Business Journal Volume 1, eighteen thought leaders share their insights on key topics on the road to social business success. Sign up to receive Volume 2 on the last slide. Enjoy!
How to Use Social Media in Your Career and Business Social media is making its way into the hearts of many brands and businesses today. What used to be termed “a time-waster” and “a distraction” now helps many enterprises in growing Twitter followers, Instagram followers, and Facebook too, to boost their online presence.
As the days go by, social media keeps proving to be a resourceful tool in facilitating business operations and plays a huge role in building a functional career in any field. With billions of people on these platforms, social media has given businesses the opportunity to reach out to a larger audience at a go. And for people who need to build their career, it allows them to connect with other professionals and possible employers from anywhere in the world.
As a speaker on a panel discussion at the recent Brand Innovators Summit, I focused my talk on employee advocacy at Avanade and how social media activity can be maximized with emerging technologies such as a dedicated social media sharing portal.
Internet has changed the rule of the game in tremendous way. Its now easier for an university graduate to start business and see it sailing in very short time.Thanks to the simple tools that are available at their disposal. For the big brands with big budgets for marketing, the simple question is what are are we waiting for? lets seize this opportunity and market our brand with most effective way.With internet it doesn't lie it gives you the appropriate numbers.
This book has more incites on how you can ride with internet to market your brand. enjoy!
Rediffusion is one of India's top five advertising agencies, founded in 1973 during an industry recession. It has experienced landmark growth through rule-breaking campaigns that created iconic brands. Rediffusion is part of the international Young & Rubicam group and has offices across major Indian cities, ensuring proximity to clients and consumers. The document advocates for brands to have purpose and gather communities, and challenges conventional advertising approaches through two-way conversations and user-generated content. It describes Rediffusion's process and cultural insights that inform its work across media.
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The students were asked to brand and campaign Wharton Business School’s latest book, Beyond Advertising. The book serves as the basis for the new Wharton Future of Advertising Program. Once again we reminded the students that there is nothing as important as a solid strategic foundation for channelling their big future of advertising ideas. The students tackled the briefing with our guidance – involvement is what it’s all about – and came up with some strong creative output.
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Keynote for the Social Media Week - Mumbai episode 2016 where I spoke on the science of creating viral films and marketing them.
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“After being the most listed dog breed in the United States for 31
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in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
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2. Varun Patra
Varun Patra is a media &
cultural entrepreneur, who has
been instrumental in shaping
innovative, way of life & teens
advertising techniques for
manufacturers in India,
because the co-founder & CMO
of Homegrown—A virtual first,
subsequent gen way of life
teens way of life platform for
the innovative class-
Publication, Creative &
activities business enterprise or
Content Studio and Creator
network.
4. Homegrown Founder is an Indian media organisation with a way of life website, an
activity vertical, and an innovative business enterprise that has partnered with
principal manufacturers which includes Nike, Absolut, Budweiser, andAdidas. Not in
contrast toVice Media, Homegrown is specifically acknowledged for masking social
subjects taken into consideration taboo or unimportant with the aid of using
mainstream outlets, which includes LGBTQ identity, girl sexuality, and frame image.
Varun Patra is one in all India’s maximum exciting, younger way of life entrepreneurs,
having visible huge achievement in turning an notorious popularity for reputedly
unachievable, larger-than-lifestyles thoughts into that of a logo visionary over the
past decade. He’s been instrumental in shaping innovative and teens advertising
techniques for main international manufacturers in India, maximum definitively
because the co-founder and CMO of Homegrown — a trailblazing media organization
that’s speedy emerge as highly influential in shaping the trajectory of teens way of life
with inside the us of a with its publication, experiential and taste-making advertising
business enterprise and its activities arm.
6. When it involves mainstream media, all
they need to speak approximately are
matters which might be extra attractive to
society.They do now no longer need to
address matters that visit the core.
Varun Patra Homegrown, co-based with
the aid of usingVarun Patra and his sister,
is a platform that seeks to faucet into what
the mainstream media does now no longer
desire to cover.
A platform that speaks all approximately
matters which humans might also
additionally deem offensive however is
what the humans ought to be speaking
approximately out loud. Now often supply
visitor lectures and are often invited to
speak approximately their entrepreneurial
adventure in developing a success
organization as Homegrown from scratch.