The climate group_guidelines

The Climate Group
Brand Guidelines

— We are positive
— We are clear
— We are confident

00.00 Content Brand Guidelines
01.00 Introduction 05.00 Introducing the ‘nutritional’ block 11.00 Illustration
02.00 The Clean Revolution in context — 05.01 The nutritional block for creatives: 12.00 Internal templates
03.00 The Clean Revolution label option 1 — 12.01 Internal templates: programmes
— 05.02 The nutritional block for creatives: — 12.02 Internal templates: regions
— 03.01 Use this label most of the time
option 2 — 12.03 Internal templates: generic
— 03.02 Use this label when it’s about us
— 05.03 Additional title within the bottom tier — 12.04 Internal templates: letterheads
or our partners
— 05.04 The nutritional block: — 12.05 Internal templates: powerpoint
— 03.03 Orientation and minimum size for labels
internal templates — 12.06 Internal templates: business cards
— 03.04 Safety zone and cropping
— 03.05 Where to use the label
— 03.06 Colour options 06.00 Bringing the brand to life creatively 13.00 Templates for creatives
— 03.07 Please don’t… 07.00 Colour sets — 13.01 Creative templates: A5 portrait
— 03.08 One off labels — 07.01 Colour set 1 — 13.02 Creative templates: A5 landscape
— 07.02 Colour set 2 — 13.03 Creative templates: A4 portrait
04.00 The Climate Group logo — 07.03 Colour set 3 — 13.04 Creative templates: A4 landscape
— 04.01 The Climate Group logo 1: — 07.04 Colour set 4 — 13.05 Creative templates: Letter portrait
colourways — 07.05 Colour set 5 — 13.06 Creative templates: Letter landscape
— 04.02 The Climate Group logo 1: — 07.06 Colour set 6 — 13.07 Creative templates: A3 portrait
safety zone and minimum size — 13.08 Creative templates: A3 landscape
— 04.03 The Climate Group logo 1: 08.00 Typeface — 13.09 Creative template: examples
please don’t… — 08.01 Typeface: when to use Arial
— 04.04 The Climate Group logo 2: 14.00 Online
colourways — 14.00 Online: email signatures
— 04.05 The Climate Group logo 2:
09.00 Tone of voice
— 14.01 Online: email newsletters
safety zone and minimum size — 09.01 Tone of voice: a few guidelines
— 04.06 The Climate Group logo 2: — 09.02 Tone of voice: examples
please don’t…
15.00 Production standards
— 04.07 The Climate Group logo 2: 10.00 Photography 16.00 On-brand checklist
sharing space with other logos — 10.00 Photography: renewable energy 17.00 Brand Team
— 10.01 Photography: industrial
— 10.02 Photography: society
— 10.03 Photography: technology

01.00 Introduction Brand Guidelines
Like any healthy brand, The Climate Group doesn’t stand still. We’re
constantly moving forward, so naturally the way we look and communicate
must reflect our development.

We are committed wholeheartedly to The Clean Revolution concept and
our brand guidelines now reflect this positive action.

The guidelines clarify the two main ways we now associate ourselves with
The Clean Revolution – when we’re talking about ourselves and when the
subject is a project or partnership we’re involved in.

There are templates for everyone to use that help our presentation remain
consistent. Templates for creatives allow design freedom within an
on-brand framework; templates for other staff make communications quick
and simple, and automatically in line with our branding rules.

We also have a dedicated Brand Team, who are on call to help with any
issues of branding for The Climate Group see section 17.00

Essentially, these guidelines are here to help us show who we are, where
we are and the direction we’re taking.

02.00 The Clean Revolution in context Brand Guidelines
It’s worth defining just what The Clean Revolution stands for, to make sure
all our communications align with the Revolution’s ambitions:

The Clean Revolution is about creating a world that can prosper sustainably.

The Clean Revolution is a global coalition of industry, governments and
non-government organisations working together to reduce greenhouse gas
emissions internationally.

The Clean Revolution is driven by positive and practical thinking, focusing
on workable ways to achieve real sustainability.

The Clean Revolution is no mere slogan. It’s a growing reality around the world.

03.00 The Clean Revolution label Brand Guidelines
These two ‘labels’ are absolutely key to Climate Group communications.

They form the principal dynamic design element that constantly reinforces
the fact that whatever we do, it’s all in support of The Clean Revolution.

One or other of the labels will always be present in every communication
we make, keeping the circle emphasized and a symbol of revolution.

Each label has a very specific use which is explained in section 03.01

These labels are available from
SharePoint or through one of our
Brand Team members (see contact
details in section 17.00)
The Clean Revolution labels come in
Print: EPS and HIGH RES JPEGS
Web: Large and Small formats in
72DPI JPEGS and 72 DPI PNGS

03.01 Use this label most of the time Brand Guidelines
Because ‘This is part of The Clean Revolution’ applies when we’re talking
about a project, technology, partnership, report or anything which
features an action we’re involved with, this is the label you’ll use in the
majority of communications.

03.02 Use this label when it’s about us or our partners Brand Guidelines
‘We are part of The Clean Revolution’ is clearly the label to use when
we’re talking about ourselves, or on letter heads, branded items and
similar collateral. It’s also the label to feature when communications
come from our partners.

03.03 Orientation and minimum size for labels Brand Guidelines
You can angle the labels any way you like as long as it does not pass 180°
– the text cannot not appear in a horizontel position or upside down.

Think about label sizing
It’s important to keep the label sensibly sized – for example, don’t allow
it to dominate the nutritional block. As a guide, if you’re working in A4 size,
the label shouldn’t exceed 105mm in diameter.

Minimum Size
30mm 30mm

03.04 Safety zone and cropping Brand Guidelines
We haven’t specified a safety zone, precisely because these
elements are meant to be used like labels, so they communicate
in a dynamic way.

The labels can appear anywhere (except over the ‘nutritional block’
see section 5.00). Feel free to crop them too, providing the text always
remains legible.

Commonsense will dictate where the labels will or will not work –
for instance there maybe some part of a photo or illustration where
the label would tend to get ‘lost’, or detract from the visual.

On internal templates the label is always fixed in the top right.
See section 12.00

03.05 Where to use the label Brand Guidelines
The basic rule is, only use the label on front covers – this applies whether
it’s a brochure, powerpoint presentation or a word template.
Electric Vehicles
It’s also worth remembering that because the circle will naturally feature
strongly on the cover, the styling throughout the rest of the piece shouldn’t
be too heavily circle-based. See section 06.00 for more guidance.

ELECTRICITY
WILL DRIVE
THE CHANGE

03.06 Colour options Brand Guidelines
The Clean Revolution labels can be applied using any of the six colour sets It’s important to stick to one colour set per job, but that doesn’t mean
detailed in section 07.00 and in black. you must use the same colour set every time you’re communicating
about a particular programme. You’re free to use a different colour set
for every communication.

03.07 Please don’t... Brand Guidelines

Don’t omit any part of the label you’re using or Don’t use colours that aren’t in the colour sets Don’t distort or otherwise manipulate the labels.
alter the size or position of the label elements. (07.00) or mix colours from different sets.

Don’t position the labels so the type is perfectly Don’t alter the label wording. Don’t position the label where it will ‘fight’ with
horizontal or upside down. other elements or become hard to see.

03.08 One off labels Brand Guidelines
In the vast majority of cases one or other of the label versions in section 03.01
will be used. On the rare occasions when a bespoke label could be needed, please
contact the Brand Team to discuss your options.

04.00 The Climate Group logo Brand Guidelines
Use logo 1 when the audience is internal, when we’re Use logo 2 if the communication is about a project,
talking about ourselves or promoting The Climate Group. technology, partnership, report or anything which features
an action we’re involved with.

However, there may be times when you may need to adjust
these rules – please contact the Brand Team (section 17.00)
when you’re unsure which version to use.

Note: These logo selection rules echo the ‘label’ rules in
section 03.01. Please check that you’re using the correct
combination of logo and label for every communication.

These logos are available from
Logo 1 Logo 2 SharePoint or through one of our
Brand Team members (see contact
The Climate Group logos come in
Print: EPS and HIGH RES JPEGS
Web: Large and Small formats in
72DPI JPEGS and 72 DPI PNGS

04.01 The Climate Group logo 1: colourways Brand Guidelines
When the logo lettering is in black, the degree symbol can be either red
or black. When the logo is white-out, the degree symbol can be red or white.
These are the only colour combinations that may be used.

PANTONE 185 PANTONE BLACK WHITE
CMYK CMYK CMYK
C: 00 M: 91 Y: 76 K: 00 C: 00 M: 00 Y: 00 K: 100 C: 00 M: 00 Y: 00 K: 00
RGB | HEX VALUE RGB | HEX VALUE RGB | HEX VALUE
R: 230 G: 05 B: 35 R: 00 G: 00 B: 00 R: 255 G: 255 B: 255
HEX: e60526 HEX: 000000 HEX: ffffff

04.02 The Climate Group logo 1: safety zone and minimum size Brand Guidelines
Leave at least the space shown around the logo to maximise its presence,
and never use it below the minimum size of 7mm.

Minimum Size
7mm

04.03 The Climate Group logo 1: please don’t… Brand Guidelines

Don’t leave out any part of the logo. Don’t use unspecified colours. Don’t change the size or position of Don’t distort or otherwise
logo elements. manipulate the logo.

04.04 The Climate Group logo 2: colourways Brand Guidelines
When the logo lettering is in black, the degree symbol can be either red
or black. When the logo is white-out, the degree symbol can be red or white.
These are the only colour combinations that may be used.

PANTONE 185 PANTONE BLACK WHITE
CMYK CMYK CMYK
C: 00 M: 91 Y: 76 K: 00 C: 00 M: 00 Y: 00 K: 100 C: 00 M: 00 Y: 00 K: 00
RGB | HEX VALUE RGB | HEX VALUE RGB | HEX VALUE
R: 230 G: 05 B: 35 R: 00 G: 00 B: 00 R: 255 G: 255 B: 255
HEX: e60526 HEX: 000000 HEX: ffffff

04.05 The Climate Group logo 2: safety zone and minimum size Brand Guidelines
Leave at least the space shown around the logo to maximise its presence,
and never use it below the minimum size of 33mm.

Minimum Size
33mm

04.06 The Climate Group logo 2: please don’t… Brand Guidelines

Don’t leave out any part of the logo. Don’t use unspecified colours. Don’t change the size or position of Don’t distort or otherwise
logo elements. manipulate the logo.

04.07 The Climate Group logo 2: sharing space with other logos Brand Guidelines
When the logo appears with another partner logo, make sure the safety zone Of course it’s a matter of using your own judgement to decide if a little more
and minimum size rules are applied. space makes the combination look ‘right’. You may also need to check a
partner organisation’s guidelines too for their own size and positioning rules.

The nutritional block shows all the communication’s important information in a
structured form.

It serves a similar purpose to a food label – showing in a clear, consistent and immediate
way just what the communication’s ingredients are. And getting all this information
organised in one block frees a larger area for creative use.

The nutritional block is always fixed in the top left position on every front cover, for clarity’s
sake and also as an element of branding.

There are two versions for creatives, and a formatted template for staff which makes
creating on-brand communications quick and simple.

05.00 Introducing the ‘nutritional’ block Brand Guidelines

Whatever the job,

SMART 2020 The top tier...
always shows the overall descriptor of the project or initiative. This example is headed
by a technology strand – SMART 2020.
Enabling the low carbon economy
in the information age The middle tier...
always shows the specific subject of the communication, i.e. what is being featured
within the overall technology strand. In this case it’s a report. Please note that
middle tier wording should always be in the colour set you’ve chosen for the rest of
the communication. See section 07.00 for details.

The bottom tier...
always details the logos of the partners involved. Please note that The Climate Group
logo should always be the bottom logo in this tier.

To see more examples and for detailed specifications of font sizes, space and colour
usage, take a look at the creative templates in section 13.00.

05.01 The nutritional block for creatives: option 1 Brand Guidelines

Alternatively, you can use option 2, with the overall descriptor in the top tier and the
logos of the partners involved shown in the bottom tier (please note that The Climate
SMART 2020 Group logo should always be the bottom logo in this tier).

The headline/subject of the communication can then be positioned anywhere in the
main area, allowing total creative freedom. If a colour is used, it must be from the
same colour set chosen for the whole job.

To see more examples and for detailed specifications of font sizes, space and colour
usage, take a look at the creative templates in section 13.00.

ENABLING THE LOW CARBON ECONOMY
IN THE INFORMATION AGE
05.02 The nutritional block for creatives: option 2 Brand Guidelines

Occasionally a more explanatory bottom tier may be required, as shown here.

Carbon Capture and For example, wording could be BROUGHT TOGETHER BY, A REPORT BY or PREPARED BY
Storage preceding the partner logos.

Use Grotzec Headline Condensed Regular in CAPS at 6PT size, making sure the wording
stays outside the safety zones of the logos.
Mobilising Private Sector Finance

BROUGHT TOGETHER BY

05.03 Additional title within the bottom tier Brand Guidelines

We have created a suite of templates to help you save time when
creating internal communications, and make it easy to stay on-brand
SMART 2020
whenever you write.

The nutritional block is fixed in the top left corner.

The top tier...
Enabling the low carbon economy in the details the technology strand, project or other overall descriptor.
information age
X
X
X The bottom tier...
shows the logos of the partners involved. Please note that The Climate
X
X
X
X
X Group logo should always be the bottom logo in this tier.
X
X
X
X
X The main title heads-up the text area, to tell the reader what this
specific communication is about.
X
X
X
X
X

The Clean Revolution label is fixed in the top right position.
X
X
X
X
X

To view more examples and to see the range of templates you can use,
X
X
X
X
X go to 12.00. If you can’t find a template that suits your needs, please
contact the Brand Team.
X
X
X
X
X
X
X
X
X
X
X
X
X
These templates are available from
X
X
SharePoint or through one of our
X
X Brand Team members (see contact

05.04 The nutritional block: internal templates Brand Guidelines

06.00 Bringing the brand to life creatively Brand Guidelines
The circle remains a strong Climate Group graphic device – it ‘belongs’
to us as a key and distinctive part of our identity.

There’s plenty of creative latitude in how you can use the idea. You can
choose photography, illustration, graphics such as pie charts even print
finishes – so long as it fits the guidelines, any circular concept can be applied.

07.00 Colour sets Brand Guidelines
The Climate Group has six fixed colour sets to keep branding consistent,
without limiting variety and creative options.
Never add ‘non Climate Group’ colours.

The basic brand colour rules are:

Use only one colour set per communication, whether it’s a Word document,
PowerPoint presentation or any other template. Please note, you don’t have
to use specific colour sets for specific projects; you can choose a different
colour set for every communication.

The title in the ‘nutritional’ block, The Clean Revolution label and highlighted
features throughout the document should all share the same ‘lead’ colour
from the colour set.

Use the lead colour to communicate key information and to give visual pace
and interest. The secondary shades should work to support the lead colour.

Use tints in moderation. They’re handy for lifting charts and diagrams, so
long as the percentages maintain clarity and legibility.

07.01 Colour set 1 Brand Guidelines

PANTONE 185 PANTONE BLACK PANTONE 405 WHITE
CMYK CMYK CMYK CMYK
C: 00 M: 91 Y: 76 K: 00 C: 00 M: 00 Y: 00 K: 100 C: 00 M: 12 Y: 38 K: 76 C: 00 M: 00 Y: 00 K: 00
RGB | HEX VALUE RGB | HEX VALUE RGB | HEX VALUE RGB | HEX VALUE
R: 230 G: 05 B: 35 R: 00 G: 00 B: 00 R: 99 G: 81 B: 63 R: 255 G: 255 B: 255
HEX: e60526 HEX: 000000 HEX: 63513f HEX: ffffff


CMYK CMYK CMYK CMYK
R: 145 G: 64 B: 109 R: 00 G: 00 B: 00 R: 99 G: 81 B: 63 R: 255 G: 255 B: 255
HEX: 91406d HEX: 000000 HEX: 63513f HEX: ffffff


CMYK CMYK CMYK CMYK
R: 202 G: 188 B: 48 R: 00 G: 00 B: 00 R: 99 G: 81 B: 63 R: 255 G: 255 B: 255
HEX: cabc30 HEX: 000000 HEX: 63513f HEX: ffffff


CMYK CMYK CMYK CMYK
R: 113 G: 149 B: 01 R: 00 G: 00 B: 00 R: 99 G: 81 B: 63 R: 255 G: 255 B: 255
HEX: 719501 HEX: 000000 HEX: 63513f HEX: ffffff


CMYK CMYK CMYK CMYK
R: 00 G: 132 B: 114 R: 00 G: 00 B: 00 R: 99 G: 81 B: 63 R: 255 G: 255 B: 255
HEX: 008472 HEX: 000000 HEX: 63513f HEX: ffffff


CMYK CMYK CMYK CMYK
R: 00 G: 151 B: 220 R: 00 G: 00 B: 00 R: 99 G: 81 B: 63 R: 255 G: 255 B: 255
HEX: 0097dc HEX: 000000 HEX: 63513f HEX: ffffff

08.00 Typeface Brand Guidelines
The main corporate face is Grotzek Headline Condensed
in three weights: Light | Regular | Bold Grotzek Headline Condensed: Light
You can buy Grotzek Headline Condensed at: ABCDEFGHIJKLMNOPQRSTUVWXYZ
Village: http://www.vllg.com
abcdefghijklmnopqrstuvwxyz

Grotzek Headline Condensed: Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ

Grotzek Headline Condensed: Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ

08.01 Typeface: when to use Arial Brand Guidelines
Use Arial when Grotzek Headline Condensed isn’t readily
available – if you’re producing an internal document or Arial: Regular
presentation, or for website content, for instance.
ABCDEFGHIJKLMNOPQRSTU
VWXYZ
[1234567890].,/“‘’”;:=-+_
(*&^%$£@!°•©)
Arial: Bold
ABCDEFGHIJKLMNOPQRSTU
VWXYZ
[1234567890].,/“‘’”;:=-+_
(*&^%$£@!°•©)

09.00 Tone of voice Brand Guidelines
There are three crucial drivers behind every communication The Climate That’s why when considering covers for reports, powerpoint slides
Group makes: and similar topline materials, titles and descriptors should be instantly
understandable to all.
We’re positive about the future By painting a clear picture of what
we can do, we encourage people to help us (and we sound different, For instance, when we talk about technologies, we choose informative
as most climate change communications tend to focus on scary facts words:
and forecasts)
Electric Vehicles
We’re clear in our actions We concentrate on clear, achievable LEDs
actions, so people can quickly see that they can really do something SMART 2020
effective against climate change. Carbon Capture and Storage

We’re confident in our own voice Taking a confident, personal tone It’s also important to use a consistent ‘tone of voice’, so that whatever
makes it clear who we are, how we work and what we stand for. the topic, all our communications can be recognized as ‘coming from the
same place.’
The Climate Group talks in terms of solutions. We keep things positive,
jargon-free and as clear as possible.

09.01 Tone of voice: a few guidelines Brand Guidelines
Start with a positive Tell the audience what we’re Use facts sparingly Throw a ball to someone, Namedrop We are our members, so referring
going to do, or how positive the future can be, at chances are they’ll catch it. Fire ten rapidly one to them helps explain that we’re a varied group
the start of whatever you’re writing. Once you’ve after another and they’ll struggle to catch any without a particular political slant or stance.
established this upbeat tone you can then cover of them. It’s the same with facts – don’t bombard We’re an interesting bunch, from Starbucks to
the problems – they’ll seem more surmountable your reader with too much information. If you HSBC to Los Angeles, let’s make that clear.
because you’ve already shown that there’s a goal really have to put a lot of facts and figures over,
worth reaching. use a bullet point list or similar. We’re The Climate Group to everyone We
communicate on all sorts of levels and subjects.
Be specific Make it really clear what people The personal touch In a world full of corporate- But while the content may be very different
can do, don’t rely on them working it out for speak and management jargon, we have a for a scientific audience as opposed to say
themselves. It’s good to get down to real aims fabulous opportunity to sound very different, a community group, the tone we use should
whenever possible – there’s no point in saying approachable, human… Try to write more like always be the same.
‘we’ll continue to develop the future of you speak. ‘Thus’, ‘moreover’, ‘in order to’, ‘ensure’
windpower’ when you can declare ‘we’ll build – these kinds of formal words sound stiff and We’re global That means that a lot of the people
1,000 new wind turbines by 2015.’ pompous. ‘And’, ‘so’, ‘but’ and ‘to’ do the same we communicate with won’t have English as
job much less pretentiously. their first language, so:
Be certain Words like ‘would’, ‘could’ or ‘should’ — Don’t use too many idioms
make us sound unsure of ourselves and our aims. It’s we and you Talk about The Climate Group (common metaphorical phrases) that might
For instance: ‘generating your own energy on site as ‘we’ and your reader as ‘you’. ‘We’ makes us be misunderstood e.g. ‘tip of the iceberg’. Say
could save you money’ doesn’t sound anywhere sound approachable and friendly; ‘you’ is more the same thing more literally.
near as definite as ‘generating your own energy personalized and involving for the reader. — Don’t use colloquialisms, e.g. ‘baloney’ (they’re
on site saves you money.’ too chatty for The Climate Group anyway).
Jargon is out Carbon jargon will be either
Actions, not naming words You can make your unintelligible to some, or so over-used to others
communication more dynamic and interesting as to have no impact left. Try to avoid carbon
by using more active words. So instead of just buzzwords like ‘mitigate’, ‘abate’ and
referring to, say, ‘best practice’, give an example ‘dematerialisation’, use plain English instead.
of what that practice might actually be.

09.02 Tone of voice: examples Brand Guidelines
Here are a few tips on how to write You could say… You could say… But...
in our tone of voice, to communicate A closer look at buildings in North The Climate Group is an independent, We are The Climate Group. And we
clearly and concisely. America indicates that better not-for-profit organization that get things done: not just for our
building design, management and works internationally with planet, but for business, too. We
You could say: automation could save 15% of North government and business leaders to believe reducing emissions is good
The cross-sector nature of the forum America’s buildings emissions. advance climate change solutions for the economy. Less carbon means
will generate a number of spin-off Globally, smart buildings and accelerate a low carbon more profit – for companies, states,
benefits. Businesses will gain technologies would enable 1.68 economy. Its coalition of proactive regions and cities. We are
opportunities for insights and input GtCO2e of emissions savings, worth leaders – from government, business independent with no political agenda
into the development of government €216 billion ($340.8 billion). and civil society – has demonstrated or any vested interests. We work
policy. Regional and national that emissions reductions, essential for our members and the planet, not
governments will be able to learn But... to stop climate change, can be for profit.
from other policy approaches North America in 2020 achieved while boosting profitability
and ‘reality test’ these among Building design is better, and and competitiveness. More We’ve done a lot already. We’ve
business leaders. everything is managed and run more companies, states, regions and been working since 2004, with
efficiently. Emissions are down 15%. cities around the world are realizing offices in the UK, USA, China, India
But... Globally, we’ve saved 1.68 GtCO2e. there are significant economic as and Australia.
Win-Win That’s €216 billion ($340.8 billion) in well as environmental advantages
Our members are invited to have the bank. from taking decisive action now. …is much stronger. That’s because
their say on new government policy The Climate Group was founded in we’ve used shorter, punchier
and the government gets to road- …is far more interesting, positive, 2004 and has offices in the UK, USA, sentences and varied their length
test new ideas. inspiring. Giving a fairly dry case China, India and Australia. to add pace and interest. And we’ve
study a creative twist has created used ‘we’ instead of the third
…makes the benefits clearer. real impact. By painting a picture person, which sounds much more
Cutting the jargon means the text of the future, ‘what could be’ has direct and active.
is shorter and far more readable. turned into ‘what will happen’, and
And adding a short subheading losing the jargon has made benefits
reinforces the benefit. clear and simple.

10.00 Photography Brand Guidelines

The photography you use needs to support our brand
personality. It should be interesting, creative and eye-catching
with a clean modern feel. And like us, it should be positively
focused on the future.

:renewable energy
A wind turbine is a well documented subject — but to convey
our personality, why not use a shot that has an intelligent,
powerful composition but at the same time does not
complicate the message?

This shot is only an example. The Climate Group does not
have the rights to use this shot.

Corbis: http://www.corbis.com

10.01 Photography: industrial Brand Guidelines

This shot portrays a modern, organized industrial setting
without being too specific to any one manufacturer. It
communicates mass, modern technology in an instant and
is well composed.

This shot is only an example. The Climate Group does not
have the rights to use this shot.

Greg White: http://www.gregwhite.tv

10.02 Photography: society Brand Guidelines

People should be shot in a natural and honest way that does
not look staged. The environments should always be easy
to digest and understand, instant, modern and interesting.

The Climate Group does have rights to this shot for
The Climate Group website.

Paul Moffat: http://www.moff.co.uk | Email: paul@moff.co.uk

10.03 Photography: technology Brand Guidelines
Be it LED lighting, an electric car or a home environment -
shots should always have a powerful, modern, clean feel as
well as strong composition which instantly communicates
The Climate Group brand values.

The Climate Group does have rights to these shots for
The Climate Group website.

Paul Moffat: http://www.moff.co.uk | Email: paul@moff.co.uk

11.00 Illustration Brand Guidelines
Illustration for The climate Group fits when it’s bold, graphic and modern.
It also needs to take into account our brand values, to provide visually-led
communications that consistently support our personality.

Lucy Vigrass: http://www.lucyvigrass.co.uk | Email: lucy@peepshow.org.uk

12.00 Internal templates Brand Guidelines
We have created a suite of templates to help keep your communications
on-brand and professionally presented whatever the subject, home region
or document format.

The crucial design elements are all correctly positioned and formatted
for you. A few set rules are embedded in each template to guide you as
you create.

So whether it’s a Word document, PowerPoint presentation, letterhead
or business card, you’ll always get it right easily and quickly.

The templates have been created to meet all your likely communications
needs, but if you have a different requirement, please don’t hesitate to
contact the Brand Team (17.00).

All Word and PowerPoint templates
plus business card artwork are
available from SharePoint, or
through one of our Brand Team
members (see contact details in
section 17.00)

12.01 Internal templates: programmes Brand Guidelines
These Word templates have been designed to suit specific programme
communications – so the issues such as which ‘nutritional’ block and label Electric Vehicles
to choose for a particular programme have been taken care of for you. This is part
of
THE CLEAN
REVOLUTION
As an example we’ve shown the Electric Vehicles version. Currently there
are additional templates available for the LEDs, SMART 2020, Carbon Capture
and Storage and Sustainable Packaging programmes.

If you have any additional requirements or questions, please contact the Header Title: Arial Bold 22pt
Brand Team (17.00).
Policy Briefing | 10/03/10

Nutrition Label

The Nutrition label is the set of black bars on the upper left of the document. It should
only contain the program name, any logos that need to be included in the document
and The Climate group logo. Do not change its position.
Logos
Double click on the top of the page to edit the header. The Climate Group logo in the
bottom of the nutrition label is a separate image and can be nudged down to
accommodate other logos. Logos should be stacked on top of each other.

To add a logo to the document, go to the top bar: Insert > Picture > From file, then
browse for the file. To have control moving a logo around, click on it, go to your
Formatting Palette > Wrapping > Front (or back) of text. Now you can drag the graphic
around.)

Colors

The default color is blue, but please feel free to choose your own color by selecting a
template with one of our six colors as the color theme. You can choose a different color
theme for each communication.

Text

The font for this document is Arial. The current font size is 10pt.

The main header is 22pt, bold and should be one size. Separate your subtitles with a
colon. The type of document if it is a part of a series (policy briefing, newsletter, ect…)
goes below the main header before the date.

All Word and PowerPoint templates Clean Revolution badge

plus business card artwork are The default Clean Revolution badge is “This is part of the Clean Revolution”. The width
of the circle is 2.5 inches.

members (see contact details in THE CLIMATE GROUP. SECOND FLOOR, RIVERSIDE BUILDING.
COUNTY HALL. BELVEDERE ROAD. LONDON. SE1 7PB.
UNITED KINGDOM. T: +44 (0)20 7960 2970 | F: +44 (0)20 7960 2970 1

section 17.00)
INFO@THECLIMATEGROUP.ORG | WWW.THECLIMATEGROUP.ORG

12.02 Internal templates: regions Brand Guidelines
To cover the differing needs of the world regions The Climate Group operates
in, we have developed a range of Word templates. Elements such as the Australia
‘nutritional’ block and label have been correctly selected and positioned for you. This is part
of
THE CLEAN
REVOLUTION
Along with the Australian version shown, there are templates for Europe, China,
India and North America.

If you have any additional requirements or questions, please contact the
Brand Team (17.00). Header Title: Arial Bold 22pt
Policy Briefing | 10/03/10

Nutrition Label

Logos

around.)

Colors

The default color is blue, but please feel free to choose your own color by selecting a

Text




plus business card artwork are The default Clean Revolution badge is “This is part of the Clean Revolution”. The width
of the circle is 2.5 inches.


section 17.00)

12.03 Internal templates: generic Brand Guidelines
These Word templates make it quick and simple to get everything about your
generic communications on-brand every time. Each is already formatted Clean Revolution
with the correct ‘nutritional’ block and label, and all the guidelines you need We are part
of
are included. THE CLEAN
REVOLUTION

In addition to The Clean Revolution version shown, there are templates for
Global Alliance, Membership and States and Regions.

If you have any additional requirements or questions, please contact the Header Title: Arial Bold 22pt
Brand Team (17.00).
10/03/10

Nutrition Label

Logos

around.)

Colors

The default color is red, but please feel free to choose your own color by selecting a

Text




plus business card artwork are The default Clean Revolution badge is “We are part of the Clean Revolution”. The
width of the circle is 2.5 inches.

available from SharePoint, or This is a third header

through one of our Brand Team — Nulla imperdiet iaculis enim. Nulla metus leo, egestas eget placerat sed,


section 17.00)

12.04 Internal templates: letterheads Brand Guidelines
Choosing the correct letterhead layout and design elements is very simple with !
these preformatted templates.
We are part
We have created a range of versions to provide on-brand letterheads for Australia, of
THE CLEAN
REVOLUTION
Beijing, Hong Kong, India, UK and US use. Name
Official Title
Address Line 1
The Climate Group Address Line 2
Second Floor, Riverside Building.

If you have any additional requirements or questions, please contact the County Hall. Belvedere Road. London.
SE1 7PB. United Kingdom
Address Line 3

Brand Team (17.00).
October 14th. 2010

T: +44 (0)20 7960 2970 Dear XXXX,
F: +44 (0)20 7960 2971
info@theclimategroup.org
www.theclimategroup.org The default Clean Revolution badge is the red “We are part of The Clean
Revolution” or “This is part of the Clean Revolution”. You can switch the color to
your liking and/or the text to align the message with the content in the letter. To
change the Clean Revolution badge, select the image, right click (or control click)
go to: Change Picture, then browse for one of the badges in the “Graphics”
folder. The badge should only be on the first page of the letter and always on the
upper right corner as shown. The width of the circle is 2.5 inches.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed nec eros vel ligula
euismod cursus a sit amet massa. Duis vel nibh nisi, vel molestie mauris. In hac
habitasse platea dictumst. Donec vel ligula eu mi posuere bibendum lacinia eget
urna. Fusce magna odio, lobortis quis ultrices et, commodo vel odio. Praesent in
metus vel enim porttitor volutpat. Maecenas vestibulum, erat in mattis rutrum,
lorem felis tristique dolor, vel rutrum sapien turpis at velit. Nulla mollis
condimentum nisi, sit amet blandit massa tincidunt id. Cras blandit turpis vel
quam cursus ut volutpat mauris rutrum. Sed rutrum nunc sed nisi pellentesque ac
dictum enim scelerisque. Nam ligula risus, egestas vel fringilla eget, ultricies nec
nibh. Proin consectetur magna vitae orci euismod vitae blandit justo pharetra.

Vestibulum dapibus mi in dui pulvinar sit amet viverra quam euismod. Cras
ornare dapibus nulla quis consequat. Duis nec justo tellus. Maecenas leo urna,
viverra nec rhoncus vel, blandit sit amet nisi. Pellentesque tristique varius purus
eu tincidunt. Cras scelerisque, quam nec imperdiet aliquet, elit ligula commodo
metus, suscipit volutpat magna nibh sit amet mi. Vivamus faucibus augue a orci
molestie pellentesque. Etiam tortor nisl, gravida quis tincidunt sed, blandit nec
arcu. Morbi lacus est, blandit at mattis at, mollis non est. Nulla in lectus sit amet
lacus consequat consequat. Donec interdum, elit eu cursus tempus, quam lacus
imperdiet urna, sed auctor mi elit id justo. Ut imperdiet accumsan elit, fermentum
tempus libero ultricies in. Morbi vitae consequat ante. Donec lobortis, dui vel
sollicitudin pellentesque, nibh lorem consectetur tortor, non porttitor augue mauris

All Word and PowerPoint templates ut lorem. Nam pharetra adipiscing semper. Quisque et lacus lorem, sit amet
pellentesque sem.

plus business card artwork are Duis et pellentesque lectus. Nam eget est et nunc rutrum vestibulum rutrum nec
libero. Morbi at tristique mauris. Nulla faucibus congue dolor eget varius. Cras
available from SharePoint, or egestas fringilla est, sed consequat mi tempus non. Aliquam varius arcu at mi
bibendum sollicitudin. Fusce suscipit, massa nec tempor hendrerit, lectus tellus

through one of our Brand Team laoreet felis, eget bibendum neque lectus ut libero. Etiam sem odio, pharetra in

members (see contact details in !

section 17.00)

12.05 Internal templates: powerpoint Brand Guidelines
If you’re creating a PowerPoint presentation for The Climate Group,
these templates make it very easy to get all the design elements right,
every time.

There is a front cover template and eight page layouts to choose from.
In the majority of cases these will give you all the variety and design
flexibility you need to make impactful presentations.

If you have any additional requirements or questions, please contact the
Brand Team (17.00).

section 17.00)

12.06 Internal templates: business cards Brand Guidelines
This is our standard business card design. It has been created to
accommodate every user’s details in a consistent, on-brand way.

You can access our business card artwork through The Climate
Group assets database, or via our Head of Design Guyang Chen:
gchen@theclimategroup.org

section 17.00)

13.00 Templates for creatives Brand Guidelines
We have developed A5, A4 and A3 templates to provide creatives with
a strong, consistent structure for Climate Group communications.

Within each template we have requested that either of The Climate
Group logos be used at a certain size, this again will help keep
communications consistent. Also note that when more than one logo
is featured in the ‘nutritional’ block, our logo should always be
positioned at the base of the bottom tier.

The grid structure makes it easy to stay on brand, yet the structure is
flexible – giving you the option to choose one, two or three column formats
within your document.

Whilst the rules support a closely defined and branded front cover, interior
spreads offer you more scope for creativity. Highlight key information,
pull out interesting facts and figures, inject the creative brand where
appropriate – it’s up to you as the creative how you choose to make the
piece work.

And of course, your use of photography, illustration or graphics also adds
to the dynamics of a hardworking communication – so long as they are all
on-brand, anything goes.

13.01 Creative templates: A5 portrait Brand Guidelines
Document — A5 portrait WIDTH 4MM
HEIGHT 6MM
Width 148.5mm x Height 210mm Xxxxxxxxxxxxx Xxxxx
HEIGHT 3MM
xxx Xxxxxxxxxxxxx
HEIGHT 6MM

Margins HEIGHT 3MM
Xxxxxxxxxxx xxx Xxxxxxxxxxxxxxxx

Top: 8mm Bottom: 8mm
HEIGHT 6MM

HEIGHT 3MM
Left: 8mm Right: 8mm HEIGHT 4MM

Columns NUTRITIONAL BLOCK
WIDTH 49.5MM

Number: 6 Gutter: 4mm TEXT WIDTH 41.5MM

Nutritional block
Bar: 1mm | Black
Tier 1 Type:
Grotzec Head Condensed Regular
Size: 18pt Leading: 18pt Tracking: —5

Bar: 1mm | Black
Tier 2 Type:
Use in your selected brand colour

Bar: 1mm | Black
Tier 3 The Climate Group logo size:
Space for partners/logos
17mm
Bar: 0.75pt | Black
33mm
*Template shown here is at 60%

13.02 Creative templates: A5 landscape Brand Guidelines
Document — A5 landscape WIDTH 4MM
HEIGHT 6MM
Width 210mm x Height 148.5mm Xxxxxxxxxxxxx Xxxxx
HEIGHT 3MM
xxx Xxxxxxxxxxxxx
HEIGHT 6MM

Margins HEIGHT 3MM

HEIGHT 6MM

HEIGHT 3MM

Columns NUTRITIONAL BLOCK
WIDTH 49.5MM

Number: 12 Gutter: 4mm TEXT WIDTH 41.5MM

Nutritional block
Bar: 1mm | Black
Tier 1 Type:

Bar: 1mm | Black
Tier 2 Type:

Bar: 1mm | Black
17mm
Bar: 0.75pt | Black
33mm

HEIGHT 12MM
Width 210mm x Height 297mm
Xxxxxxxxxxxxx Xxxxxx
Margins HEIGHT 4MM
xxx Xxxxxxxxxxxxx
HEIGHT 12MM

Xxxxxxxxxxx xxx Xxxxxxxxxxxxxxxxx

Columns HEIGHT 12MM

Number: 6 Gutter: 4mm HEIGHT 4MM
HEIGHT 4MM

Nutritional block NUTRITIONAL BLOCK
WIDTH 70MM

Bar: 1.5mm | Black TEXT WIDTH 62MM

Tier 1 Type:

Bar: 1.5mm | Black
Tier 2 Type:

Bar: 1.5mm | Black
24mm
Bar: 1pt | Black
45mm

Document — A4 landscape WIDTH 4MM
HEIGHT 12MM
Xxxxxxxxxxxxx Xxxxxx
Margins HEIGHT 4MM
xxx Xxxxxxxxxxxxx
HEIGHT 12MM

Xxxxxxxxxxx xxx Xxxxxxxxxxxxxxxxx

Columns HEIGHT 12MM

HEIGHT 4MM

WIDTH 71.25MM

Bar: 1.5mm | Black TEXT WIDTH 63.25MM

Tier 1 Type:

Bar: 1.5mm | Black
Tier 2 Type:

Bar: 1.5mm | Black
24mm
Bar: 1pt | Black
45mm

13.05 Creative templates: Letter portrait Brand Guidelines
Document — Letter portrait WIDTH 4MM
HEIGHT 12MM
Width 215.9mm x Height 279.4mm
Xxxxxxxxxxxxx Xxxxx
Margins HEIGHT 4MM
xxx Xxxxxxxxxxxxx
HEIGHT 12MM


Columns HEIGHT 12MM

HEIGHT 4MM

WIDTH 68MM

Bar: 1.5mm | Black
TEXT WIDTH 62MM

Tier 1 Type:

Bar: 1.5mm | Black
Tier 2 Type:

Bar: 1.5mm | Black
24mm
Bar: 1pt | Black
45mm

13.06 Creative templates: Letter landscape Brand Guidelines
Document — Letter landscape WIDTH 4MM
HEIGHT 12MM
Width 279.4mm x Height 215.9mm
Xxxxxxxxxxxxx Xxxxx
Margins HEIGHT 4MM
xxx Xxxxxxxxxxxxx
HEIGHT 12MM


Columns HEIGHT 12MM

HEIGHT 4MM

WIDTH 66.85MM

Bar: 1.5mm | Black TEXT WIDTH 58.85MM

Tier 1 Type:

Bar: 1.5mm | Black
Tier 2 Type:

Bar: 1.5mm | Black
24mm
Bar: 1pt | Black
45mm

HEIGHT 18MM

Xxxxxxxxxxxxx Xxxxxxx
xxx Xxxxxxxxxxxxx
Margins HEIGHT 6MM
HEIGHT 18MM

Top: 8mm Bottom: 8mm Xxxxxxxxxxx xxx Xxxxxxxxxxxxxxxxxxxx
HEIGHT 18MM

Columns
HEIGHT 4MM

NUTRITIONAL BLOCK
WIDTH 99MM

Nutritional block TEXT WIDTH 91MM

Bar: 2mm | Black
Tier 1 Type:

Bar: 2mm | Black
Tier 2 Type:

Bar: 2mm | Black
34mm
Bar: 1.5pt | Black
67mm

Document — A3 landscape WIDTH4MM
HEIGHT 18MM

Xxxxxxxxxxxxx Xxxxxxx
xxx Xxxxxxxxxxxxx
Margins HEIGHT 6MM
HEIGHT 18MM

Top: 8mm Bottom: 8mm Xxxxxxxxxxx xxx Xxxxxxxxxxxxxxxxxxxx
HEIGHT 18MM

Columns
HEIGHT 4MM

NUTRITIONAL BLOCK
WIDTH 98MM

Nutritional block TEXT WIDTH 90MM

Bar: 2mm | Black
Tier 1 Type:

Bar: 2mm | Black
Tier 2 Type:

Bar: 2mm | Black
34mm
Bar: 1.5pt | Black
67mm

13.09 Creative template: examples Brand Guidelines

SMART 2020 Electric Vehicles

Enabling the low carbon economy
in the information age

ELECTRICITY
WILL DRIVE
THE CHANGE

13.10 Creative template: examples Brand Guidelines
There is slight creative flexibility within the nutritional block but it still works within the 2 or 3 tier system.

SMART 2020:
Energy Information

BROUGHT TOGETHER BY

Business, Governments and
Citizens calling for a global deal
on climate change —
Summary 2010

HOW CONSUMERS GET INFORMATION
ON THEIR POWER USAGE

14.00 Online Brand Guidelines
It’s important that the brand continues to be properly
presented when it appears online, our website is a strong
demonstration of this.

Email signatures
This is how we need everyone’s signature to be presented.
If you need any guidance or have any questions, contact our
Global Web Manager Paul Walker:
pwalker@theclimategroup.org

14.01 Online: email newsletters Brand Guidelines
These templates have been created so
it’s easy to produce on-brand newsletters
every time.

The example on the left should be used as
a header for programmes and technologies.

The example on the right is intended for use
whenever you’re producing a 360°newsletter.

Contact our Global Web Manager Paul Walker
at pwalker@theclimategroup.org if you have
any questions about using these templates.

The climate group_guidelines

Recommended

Recommended

More Related Content

Similar to The climate group_guidelines

Similar to The climate group_guidelines (20)

Recently uploaded

Recently uploaded (20)

The climate group_guidelines