Of je nu over reizen, mode of gadgets schrijft, met je blog kun je vaak geld verdienen. The Cirqle brengt merken en bloggers/influencers bij elkaar. Ontdek welke opties er voor jouw blog zijn en hoe je hier direct mee aan de slag kunt gaan.
Wpromote's Senior Director of Digital Intelligence, Simon Poulton shares some thoughts on the current state of attribution solutions available, the challenges the industry will face over the next few years, and dives deep into the migration from rules-based to data-driven attribution models.
From the MarTech Conference in San Francisco, California, March 31-April 1, 2015. SESSION: Putting The Human In Your Marketing Technology Stack. PRESENTATION: Let's Find The Human in Martech - Given by Mayur Gupta, @inspiremartech - Kimberly-Clark, Global Head of Marketing Technology & Operations
With the explosion of marketing technology which in itself is a reflection of the explosion of channels and consumer touchpoints in marketing more broadly it is all too easy to get mired in the technical and operational aspects of building out the marketing technology systems and lose sight of the human aspect of this mission. However, there is tremendous opportunity for competitive advantage by consciously architecting these solutions around humans, our customers and our staff.
Chatbot: Shaping Call Center Customer ServiceAvni Rajput
Chatbots are becoming more and more popular within the call center industry.
Here are some points you get to know how chatbots are making business interactions more human.
Wpromote's Senior Director of Digital Intelligence, Simon Poulton shares some thoughts on the current state of attribution solutions available, the challenges the industry will face over the next few years, and dives deep into the migration from rules-based to data-driven attribution models.
From the MarTech Conference in San Francisco, California, March 31-April 1, 2015. SESSION: Putting The Human In Your Marketing Technology Stack. PRESENTATION: Let's Find The Human in Martech - Given by Mayur Gupta, @inspiremartech - Kimberly-Clark, Global Head of Marketing Technology & Operations
With the explosion of marketing technology which in itself is a reflection of the explosion of channels and consumer touchpoints in marketing more broadly it is all too easy to get mired in the technical and operational aspects of building out the marketing technology systems and lose sight of the human aspect of this mission. However, there is tremendous opportunity for competitive advantage by consciously architecting these solutions around humans, our customers and our staff.
Chatbot: Shaping Call Center Customer ServiceAvni Rajput
Chatbots are becoming more and more popular within the call center industry.
Here are some points you get to know how chatbots are making business interactions more human.
Annija Graustina: Facebook reklamos kampanijos, kurios iš tikrųjų skatina pa...Vladas Sapranavicius
Pranešimas, Annijos skaitytas el. komercijos konferencijoje "E-komercija '18" 2018 kovo 15 d. - http://e-komercija.eu/
Facebook reklama yra vienas iš skaitmeninės rinkodaros įrankių, kuris per pastaruosius metus turi didelę reikšmę Jūsų pasiekiamiems rezultatams, todėl to ignoruoti nereikia.
Annija Jums pateiks pasiūlymus ir praktinius patarimus kokia turi būti stipri Facebook reklamos kampanija ir kaip ją sukurti, aptars kokias rinkodaros strategijas vertėtų rinktis 2018 metams.
Gausite vertingų patarimų, kaip organizuoti testavimo procesus ir kaip analizuoti turimus rezultatus.
Edita Lukošiūtė - Galvoji, kad esi geras pėdsekys? Gilesnis požiūris į kelią ...Vladas Sapranavicius
Dažnai vartotojas, prieš apsispręsdamas pirkti, svetainėje apsilanko kelis kartus, per skirtingus kanalus. Tuo tarpu Google Analytics pardavimų ataskaitose matome tik paskutinio apsilankymo statistiką. Remiantis tokiomis ataskaitomis rinkodarininkai dažnai ne tik neišnaudoja rinkos potencialo, bet ir klaidingai paskirsto reklamos biudžetus. Sužinosite, kaip gilesnis žvilgsnis į vartotojo pirkimo kelią, padeda identifikuoti problemas bei pardavimų didinimo galimybes.
Ad Copy Tips For Adwords, Facebook, and LinkedIn Ads: BrightonSEOAshley Segura
Writing ad copy for a Facebook advertisement is completely different from writing ad copy for Adwords. A user on Google has intent, and is clearly looking for a solution.
Whereas a user on Facebook or LinkedIn is casually browsing their News Feed, not expecting to engage with an ad. Which is why you need to know how to master the fine art of ad copy writing for any advertising venue.
In this presentation, I explain how you can write ad copy that attracts your demographic for each ad venue. You’ll also learn how to see what kinds of advertisements your competitors are making and gain new ad copy ideas.
Die Digitalisierung aus der Sicht der historischen Analogie. Sie wird verglichen mit der Erfindung eines revolustionären Produkte, wie des Autos, mit der Industrialisierung und mit der Einführung des Buchdrucks.
Dataiku - Big data paris 2015 - A Hybrid Platform, a Hybrid Team Dataiku
Between traditional Business Intelligence and "Big Data" approaches, many companies need to innovate and work in a hybrid manner. How and with what tools can business and technical profiles collaborate productively together? lorian Douetteau, Dataiku's CEO, answers these questions.
Apply Knowledge Graphs and Search for Real-World Decision IntelligenceLucidworks
Knowledge graphs and machine learning are on the rise as enterprises hunt for more effective ways to connect the dots between the data and the business world. With newer technologies, the digital workplace can dramatically improve employee engagement, data-driven decisions, and actions that serve tangible business objectives.
In this webinar, you will learn
-- Introduction to knowledge graphs and where they fit in the ML landscape
-- How breakthroughs in search affect your business
-- The key features to consider when choosing a data discovery platform
-- Best practices for adopting AI-powered search, with real-world examples
Holistic experience design (HxD) for Nasdaq Proconf 2015Fritz Desir
A rapid fire talk I gave on an evolving area I've been studying which I call Holistic Experience Design. HxD eschews silo thinking whether at the team level (dept vs. dept vs. agency vs. consultant) or at the artifact level (service vs. product) to look at what can be made by combining.
It is still a work in progress. Feedback welcomed.
Alliance 2017 - New to NAV? Top 10 Things You Need to KnowSparkrock
Presented by Inga Bagrinceve on January 26th & 27th, 2017.
Learn more about our NAV solution and its features that will help you get your organization become more efficient and effective in day-to-day activities.
Employee Buy-in And Engagement Rewards For Digital TransformationMiel Van Opstal
Like many change programs, corporate transformations and the communication about them often fail to meet expectations. That’s not surprising: they require employees to change their mind-sets and behaviors, and an organization to make cultural changes and rewire itself across functions.
Many leaders focus on long-term changes or holistic service redesigns and don’t expect any financial impact from them for two to three years.
Employees may become frustrated during this period and disengage. Using the right mechanisms, you can create the motivation context for a dedicated engagement and source more support for the duration of the process.
Co-presented with Kenny Van Beeck | CRM & Data Strategist @ Emakina
Elevated.com's 2018 General Capabilities Deck-We are growing!!Chris Snook
We have grown in capabilities for 2018. Elevated.com is a full service digital and customer experience marketing agency. Our current capabilities and several relevant case studies are a good starting point to understand the focus and depth of our service offerings and current capabilities. We work with B2C and B2B brands operating in an omni-channel world and seeking to put the customer in the center of their strategy.
Introduction of the Agile Digital Enterprise FrameworkPierre E. NEIS
How to respond to Digital Project or Digital Transformation?
The ADE Framework is a lightweight facilitation approach to coherence, engagement to succeed.
Discover the game-changing potential of ChatGPT in this comprehensive master class designed specifically for marketers. We'll dive into the world of this AI-driven language model, exploring its benefits and concerns, and uncovering lesser-known facts. Learn how to safely and effectively harness ChatGPT for content marketing, social media, advertising, and email campaigns. We'll also introduce you to essential add-ons, tools, and other AI solutions to help you 10x your output. Don't miss this chance to turbocharge your content creation and marketing strategies with the power of ChatGPT!
How Sapient Razorfish Cuts Its Campaign Deployment Times from Days to Minutes...Amazon Web Services
SapientRazorfish, a leader in creating digital experiences for companies and brands, needed a solution to deploy campaigns rapidly – often within a day – to meet the needs of demanding marketers and consumers. Rackspace created an automated ‘Single Campaign per Solution’ process on AWS, with a standard protocol around Elastic Beanstalk for the Web/Application tier. Today SapientRazorfish launches campaigns within 5 minutes, compared with 3 days previously. That improvement has led to SapientRazorfish having happier customers, delivering more timely, effective campaigns, and reducing costs, all with minimal change for developers.
Annija Graustina: Facebook reklamos kampanijos, kurios iš tikrųjų skatina pa...Vladas Sapranavicius
Pranešimas, Annijos skaitytas el. komercijos konferencijoje "E-komercija '18" 2018 kovo 15 d. - http://e-komercija.eu/
Facebook reklama yra vienas iš skaitmeninės rinkodaros įrankių, kuris per pastaruosius metus turi didelę reikšmę Jūsų pasiekiamiems rezultatams, todėl to ignoruoti nereikia.
Annija Jums pateiks pasiūlymus ir praktinius patarimus kokia turi būti stipri Facebook reklamos kampanija ir kaip ją sukurti, aptars kokias rinkodaros strategijas vertėtų rinktis 2018 metams.
Gausite vertingų patarimų, kaip organizuoti testavimo procesus ir kaip analizuoti turimus rezultatus.
Edita Lukošiūtė - Galvoji, kad esi geras pėdsekys? Gilesnis požiūris į kelią ...Vladas Sapranavicius
Dažnai vartotojas, prieš apsispręsdamas pirkti, svetainėje apsilanko kelis kartus, per skirtingus kanalus. Tuo tarpu Google Analytics pardavimų ataskaitose matome tik paskutinio apsilankymo statistiką. Remiantis tokiomis ataskaitomis rinkodarininkai dažnai ne tik neišnaudoja rinkos potencialo, bet ir klaidingai paskirsto reklamos biudžetus. Sužinosite, kaip gilesnis žvilgsnis į vartotojo pirkimo kelią, padeda identifikuoti problemas bei pardavimų didinimo galimybes.
Ad Copy Tips For Adwords, Facebook, and LinkedIn Ads: BrightonSEOAshley Segura
Writing ad copy for a Facebook advertisement is completely different from writing ad copy for Adwords. A user on Google has intent, and is clearly looking for a solution.
Whereas a user on Facebook or LinkedIn is casually browsing their News Feed, not expecting to engage with an ad. Which is why you need to know how to master the fine art of ad copy writing for any advertising venue.
In this presentation, I explain how you can write ad copy that attracts your demographic for each ad venue. You’ll also learn how to see what kinds of advertisements your competitors are making and gain new ad copy ideas.
Die Digitalisierung aus der Sicht der historischen Analogie. Sie wird verglichen mit der Erfindung eines revolustionären Produkte, wie des Autos, mit der Industrialisierung und mit der Einführung des Buchdrucks.
Dataiku - Big data paris 2015 - A Hybrid Platform, a Hybrid Team Dataiku
Between traditional Business Intelligence and "Big Data" approaches, many companies need to innovate and work in a hybrid manner. How and with what tools can business and technical profiles collaborate productively together? lorian Douetteau, Dataiku's CEO, answers these questions.
Apply Knowledge Graphs and Search for Real-World Decision IntelligenceLucidworks
Knowledge graphs and machine learning are on the rise as enterprises hunt for more effective ways to connect the dots between the data and the business world. With newer technologies, the digital workplace can dramatically improve employee engagement, data-driven decisions, and actions that serve tangible business objectives.
In this webinar, you will learn
-- Introduction to knowledge graphs and where they fit in the ML landscape
-- How breakthroughs in search affect your business
-- The key features to consider when choosing a data discovery platform
-- Best practices for adopting AI-powered search, with real-world examples
Holistic experience design (HxD) for Nasdaq Proconf 2015Fritz Desir
A rapid fire talk I gave on an evolving area I've been studying which I call Holistic Experience Design. HxD eschews silo thinking whether at the team level (dept vs. dept vs. agency vs. consultant) or at the artifact level (service vs. product) to look at what can be made by combining.
It is still a work in progress. Feedback welcomed.
Alliance 2017 - New to NAV? Top 10 Things You Need to KnowSparkrock
Presented by Inga Bagrinceve on January 26th & 27th, 2017.
Learn more about our NAV solution and its features that will help you get your organization become more efficient and effective in day-to-day activities.
Employee Buy-in And Engagement Rewards For Digital TransformationMiel Van Opstal
Like many change programs, corporate transformations and the communication about them often fail to meet expectations. That’s not surprising: they require employees to change their mind-sets and behaviors, and an organization to make cultural changes and rewire itself across functions.
Many leaders focus on long-term changes or holistic service redesigns and don’t expect any financial impact from them for two to three years.
Employees may become frustrated during this period and disengage. Using the right mechanisms, you can create the motivation context for a dedicated engagement and source more support for the duration of the process.
Co-presented with Kenny Van Beeck | CRM & Data Strategist @ Emakina
Elevated.com's 2018 General Capabilities Deck-We are growing!!Chris Snook
We have grown in capabilities for 2018. Elevated.com is a full service digital and customer experience marketing agency. Our current capabilities and several relevant case studies are a good starting point to understand the focus and depth of our service offerings and current capabilities. We work with B2C and B2B brands operating in an omni-channel world and seeking to put the customer in the center of their strategy.
Introduction of the Agile Digital Enterprise FrameworkPierre E. NEIS
How to respond to Digital Project or Digital Transformation?
The ADE Framework is a lightweight facilitation approach to coherence, engagement to succeed.
Discover the game-changing potential of ChatGPT in this comprehensive master class designed specifically for marketers. We'll dive into the world of this AI-driven language model, exploring its benefits and concerns, and uncovering lesser-known facts. Learn how to safely and effectively harness ChatGPT for content marketing, social media, advertising, and email campaigns. We'll also introduce you to essential add-ons, tools, and other AI solutions to help you 10x your output. Don't miss this chance to turbocharge your content creation and marketing strategies with the power of ChatGPT!
How Sapient Razorfish Cuts Its Campaign Deployment Times from Days to Minutes...Amazon Web Services
SapientRazorfish, a leader in creating digital experiences for companies and brands, needed a solution to deploy campaigns rapidly – often within a day – to meet the needs of demanding marketers and consumers. Rackspace created an automated ‘Single Campaign per Solution’ process on AWS, with a standard protocol around Elastic Beanstalk for the Web/Application tier. Today SapientRazorfish launches campaigns within 5 minutes, compared with 3 days previously. That improvement has led to SapientRazorfish having happier customers, delivering more timely, effective campaigns, and reducing costs, all with minimal change for developers.
Successful In-Game Ads: The Secret Sauce for Monetization | Tammy LevyJessica Tams
Delivered at Casual Connect Europe 2016
Through Kongregate's findings from effective in-game advertising, we’ll cover how to: track and optimize performance; engage as many players as possible; and give rewards that matter. Case studies from Adventure Capitalist, Bullet Boy, Epic Skater, and more will exemplify good and bad ad implementation. Learn how in-game ads can boost your revenue stream or even become your main source.
Talk given at University of Applied Sciences at Krems , Austria for Master Forum 2017. Provides a rich overview of contemporary web development suitable for managers and business people.
Alle begin is moeilijk. Zo ook het maken van een website. Waar begin je? Wat voor type site ga je maken? En hoeveel tijd gaat het kosten? Onze eigen Hostnetter Bob legt uit wat je nodig hebt voor een website. Van domeinnamen tot hosting, en van Website Maker tot e-mail: het komt allemaal aan bod.
Heb je vragen over dit onderwerp? Of wil je meer weten over de producten van Hostnet? Kijk dan op onze website Hostnet.nl of neem contact op met onze Klantenservice. Onze Klantenservice is telefonisch bereikbaar op 020-7500800, via de chat op Hostnet.nl of via sales@hostnet.nl.
Matthijs van Heijningen - Workshop Search Engine MarketingHostnet bv
Wat is Search Engine Marketing (SEM)? Wat is SEO en wat is SEA? Matthijs van Heijningen van Bing Ads geeft je een introductie tot zoekmachinemarketing en de belangrijkste aspecten die daarbij komen kijken.
Ellen Akkerman - Maak je website succesvoller met Bing AdsHostnet bv
Denk je aan een zoekmachine, dan denk je waarschijnlijk aan Google. Maar wist je dat 9% van het Nederlandse zoekverkeer plaatsvindt via zoekmachine Bing? Veel ondernemers hebben Bing echter nog niet ontdekt. Adverteren in Bing biedt dus nieuwe kansen, en daar kun jij van profiteren.
Ellen Akkerman is werkzaam als SMB Lead Noord-Europa bij Bing Search Advertising. In haar functie bij Bing Ads is zij verantwoordelijk voor de mkb-markt. In totaal heeft Ellen 13 jaar ervaring in de search-branche. Zij begon haar carrière in 2005 bij Google, en is daarnaast werkzaam geweest bij Greetz en online marketingbureau Traffic4u.
Vergroot als mkb'er de waarde van je websiteHostnet bv
De oriëntatie voor bijna iedere aankoop – B2B én B2C – start digitaal. Wil jij weten hoe je meer uit je website en je online marketinginzet haalt? Tijdens de aankomende editie van Hostnet Academy Live helpt Bas van der Lans (Van Ons) om je sales- en marketingkanalen in kaart te brengen en een actieplan te maken waarmee jouw site in 2018 meer kan bijdragen aan je leads en omzet.
Matthijs Collard - UX-design: wat, wie en hoe?Hostnet bv
Matthijs Collard is de oprichter van Hike One en De Voorhoede. Matthijs startte als functioneel ontwerper, werd toen UX Designer, noemde zich daarna Interaction Designer en werkt nu met meer dan 50 Digital Product Designers samen. Maar hoe zit dat nu eigenlijk met die al die termen? Wie doet wat? En hoe pakken ze dat aan? Matthijs neemt je in zijn presentatie mee in de veranderende wereld van UX.
Luciano Tjitrodipo - UI-animaties: meer dan puntjes op de 'i'Hostnet bv
Luciano Tjitrodipo is Digital Product Designer bij Hike One, maar eigenlijk is Luciano niet in één functieprofiel te vatten. Want zijn UI-animaties het terrein van een interaction designer of een UI-designer? Of is het een front-end-expertise? Luciano legt in zijn presentatie het belang van UI-animaties uit, en hoe hij de animaties in zijn werk aanpakt met bijvoorbeeld prototyping, animation systems en Framer.
Hoe zorg je ervoor dat je WordPress-website goed beveiligd is? Sander van Zaane en Roy Sijbrants van Go2People geven antwoord. Go2People Websites is specialist op het gebied van WordPress en MailChimp. Binnen Go2People Websites zorgen Sander en Roy er samen voor dat hun klanten een goede eerste online indruk kunnen maken. Dit doen zij door professionele websites te leveren, die vertrouwen geven.
Hoe zorg je voor meer conversie op je site? En wat zijn nuttige WordPress-plugins? Sjoerd van Geelen geeft antwoord. Hij is Consultant bij Zeo. Zeo is een fullservice-onlinemarketingbureau gespecialiseerd in onder meer het bouwen van WordPress-websites en Magento-webshops.
Hoe begin je een start-up? Door Don Ritzen (Rockstart) Hostnet bv
Wil jij een applicatie, een platform of software ontwikkelen? Don Ritzen van Rockstart legt je uit waar je bij een start-up op moet letten, hoe je de juiste mensen vindt en hoe je voor voldoende financiering zorgt. Ook krijg je een aantal interessante praktijkvoorbeelden te zien.
Hoe kies je passende hosting voor de beste performance?Hostnet bv
In onze whitepaper lees je 10 tips voor het kiezen van passende hosting. Heb je jouw keuze gemaakt? Bestel je hosting via https://www.hostnet.nl/hosting.
Hoe kan je geld verdienen met je weblog? - Suzanne van Duijn (SuusjeHQ)Hostnet bv
Of je nu over reizen, mode of gadgets schrijft, met je blog kun je vaak geld verdienen. Suzanne van Duijn (SuusjeHG/Artikel 2.55) is het levende voorbeeld van hoe je kan geld kan verdienen met en door een blog. Ontdek welke opties er voor jouw blog zijn en hoe je hier direct mee aan de slag kunt gaan.
Optimaliseer de conversie van je webshop - Wouter Blom (Stramark)Hostnet bv
Wouter is Zoekmachine Marketing Consultant bij Stramark. Zoekmachinemarketing bestaat uit zoekmachineadvertenties en -optimalisatie. Beiden zijn goede manieren om bezoekers naar een webshop te trekken. Maar bezoekers moeten uiteindelijk klant worden. Tijdens zijn workshop kijkt Wouter daarom samen met de aanwezigen naar belangrijke aandachtspunten bij het kiezen van keywords, USP's, een boodschap op de website en conversie.
Optimaliseer de conversie van je webshop - Mitchel Wubben (WUA)Hostnet bv
Mitchel is in 3 woorden: mediapsycholoog, onderzoeker en bourgondiër. Vanuit zijn rol als onderzoeker bij WUA kijkt Mitchel naar de data. Wat zegt de consument over jouw website en over de website van de concurrent? Kortom, aan welke knoppen moet je draaien om je website te verbeteren? Zijn taak is het vertalen van deze inzichten naar praktische toepassingen met één doel: een hogere conversie en dus meer verkopen.
Social media succesvol inzetten - Nasser al KamouchiHostnet bv
Nasser is oprichter van Whello en een Online Marketeer met een speciale interesse in alles rondom Social Media Advertising. Dagelijks verricht hij topsport: hij zorgt voor de meest efficiënte campagnes voor verschillende opdrachtgevers. Wat zijn grote passie is? Campagnebudget omtoveren naar daadwerkelijke klanten.
#WorkshopWoensdag - Oktober 2016 | Hoe kun je social media succesvol inzetten...Hostnet bv
Willem-Jan is Online Marketing Consultant bij Oogst en werkt voor grote A-merken in zowel de retail- als fashionbranche. Vanuit zijn specialisatie in Social Media Advertising zal hij in zijn presentatie alles vertellen over de mogelijkheden, voordelen en valkuilen van adverteren op verschillende socialmedia-kanalen.
Kijk voor meer presentaties en toekomstige workshops op www.hostnet.cafe
#WorkshopWoensdag - Oktober 2016 | Hoe kun je social media succesvol inzetten...Hostnet bv
Sinds 2010 creëert Chris Rassaerts (SocialMediaMen) socialmedia-strategieën voor bedrijven en organisaties. Hij heeft honderden socialmedia-campagnes uitgedacht voor tientallen bedrijven: van Rabobank tot Sinner en van dancefestivals tot het Nederlands filharmonisch Orkest. Zijn opgedane kennis deelt hij graag met je in een presentatie waarin hij ingaat op Facebook, Instagram, contentcreatie en advertenties.
Kijk voor meer presentaties en toekomstige workshops op www.hostnet.cafe
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
2. T H E C I R Q L E
INHOUDSOPGAVE
• I N T R O
• W A A R O M I N F L U E N C E R M A R K E T I N G ?
• G R O E I V A N D E M A R K T
• W A T I S T H E C I R Q L E ?
• G E L D V E R D I E N E N M E T J E B L O G / S O C I A L S
• T I P S & T R I C K S
• I P H O N E / A N D R O I D A P P
• A F S L U I T I N G & V R A G E N
3. W A A R O M I N F L U E N C E R M A R K E T I N G ?
APRIL 2017
6. Influencer marketing is enorm in
opkomst en komt overwaaien vanuit
Amerika, want:
• Ad-blockers blokkeren bijna 40% van
alle advertenties.
• Technologie maakt het werken met
influencers op schaal makkelijker
• Traditionele ads worden geblocked,
dus merken/agencies kijken naar
andere manieren van adverteren,
zoals: programmatic advertising,
influencer marketing, offline activities.
V E R S C H U I V I N G V A N
A D - S P E N D
MARKT TRENDS
7. The Cirqle powers influencer marketing strategies across hundreds
of industries.
CONTENT PRODUCTIE
2 5 , 0 0 0 P O S T S C R E A T E D
9. T H E M A R K E T
THE CIRQLE
2015 2016 2017 2018
$0
$5
$10
$15
$20
$7.5
$1.3
$1.9
$9.2
$2.0
$2.7
$10.7
$2.7
$3.9
$11.9
$3.4
$5.7
Native-Style Display Sponsorship Social
1. Sponsorship & Social est. $11.2bln - 2016
2. Sponsorship & Social est. $15.3bln - 2018
Source: BI intelligence estimates, Interactive advertising bureau
NATIVE ADVERTISING IS ON THE RISE.
1.
2.
billions
years
New and exclusive data from BI Intelligence finds that
spending on native ads will reach $7.9 billion this year and
grow to $21 billion in 2018, rising from just $4.7 billion in 2013.
18%
5%
9%
14%
15%
17%
22%
OF WHICH INFLUENCER MARKETING IS THE
FASTEST GROWING CHANNEL.
Influencer marketing
Organic Search
Email
Paid Search
Display Advertising
Affiliate marketing
Others
source: StatistaCharts - Augure, Tomoson
Paid Search and Display Advertising not in top 3
fastest growing channels anymore.
WE EXPECT INFLUENCER MARKETING TO SURPASS
ONLINE ADVERTISING POPULARITY BY Q2 - 2018.
source: Google Trends, Last 5 Years, USA
0
25
50
75
100
Q4 2011 Q4 2013 Q4 2015 Q4 2017 Q4 2018
Trend: In Q2 2018 Influencer Marketing will surpass
Online Advertising in Search (USA< 2011-2018E).
Influencer marketing
Social Media Advertising
Online Advertising
68% CAGR
8% CAGR
-13% CAGR
%
OPPO R TU NIT Y MARKET CHAN GES THE CIRQLE POSI TI ONI NG
• Traditional PR is time-consuming and cost-inefficient.
• Difficult for businesses to transparently work together.
• No effective measurement channels since technology
has not yet been adopted.
• Rapidly burgeoning interest in Influencer Marketing.
• More tech adoption in the PR landscape but Influencer
Marketing practices prevail.
• Capturing a strong client base for both brands, agencies and
influencers has enormous revenue potential.
• Full-suite marketing platform
• Scalable across multiple platforms, multiple categories and
multiple countries
• Low cost and quick campaign target customer needs
perfectly 9
10. G R O E I V A N H E T P L A T F O R M
THE CIRQLE
INFLUENCERS
MAANDELIJKSE INFLUENCER GROEI (2016)
#OFINFLUENCERS
0
100
200
300
400
500
January February March April May June July August September October November December
Tier 1 Tier 2 Tier 3 Tier 4 Tier 5
INFLUENCERS OP PLATFORM (2016)
#OFINFLUENCERS
4200
5150
6100
7050
8000
January February March April May June July August September October November December
INFLUENCER PAYOUTS (2016)
€VALUEINPAYOUT
€0,00
€12.000,00
€24.000,00
€36.000,00
€48.000,00
€60.000,00
January February March April May June July August September October November December
In 2016 is substantiële groei gerealiseerd aangezien de markt voor influencers enorm aan het opkomen is.
10
12. The Cirqle is een gecureerd netwerk van
ongeveer 9,000 influencers, die
maandelijks zo’n 450 million+
consumenten bereiken.
Influencers hebben de mogelijkheid
voor campagnes te registreren van over
de hele wereld:
• Geen onderhandelingen
• 1 platform met al je stats, brand work,
campagnes en pitches
• Data-driven feedback
W E F L I P T H E
T R A D I T I O N A L
P R M O D E L .
INFLUENCER & BRAND DASHBOARD
LEARN MORE
Platformen:
13. O N Z E P R O D U C T E N
THE CIRQLE
Influencers ontvangen informatie over hun
followers: city, country, gender, growth, interest
and income data. Bovendien kunnen influencers
zich voor campagnes registreren en pitchen
uitsturen naar alle brands in ons systeem.
INFLUENCER DASHBOARD
INFLUENCERS
Merken kunnen eenvoudig campagnes lanceren
vanaf hun laptop, smartphone of tablet tegen een
fractie van de kosten en binnen 60 minuten.
Campagnes worden zo veel efficiënter uitgevoerd
en technologie zorgt voor meetbaarheid van de
campagnes.
BRAND/AGENCY DASHBOARD
BRANDS/AGENCIES
Influencers hebben de mogelijkheid zich voor
campagnes op hun smartphone te registreren.
MOBIELE APP
ALL-IN-ONE PLATFORM
13
14. Social data, demographics data,
follower data.
WHAT’S NEXT: DEMOGRAPHICS INCOME, GENDER, AGE, CATEGORIES, CITY, COUNTRY
When you work with an influencer from New York, do you actually target an audience from
New York…?
CLAARTJE ROSE
164,384 followers
DISTRIBUTION
Male
33,650 (65%)
Female
1134 (12%)
GENDER
18-24
33,650 (65%)
36-45
33,650 (65%)
24-30
1134 (12%)
31-35
860 (7%)
AGE GROUP(S)
Amsterdam, the Netherlands
INSTAGRAM
3,335,223 total follower count 3,335,223 total follower count
FACEBOOK+127% +34%
+366 followers this week
+12,7 growth last week
+366 followers this week
+12,7 growth last week
3,335,223 total follower count
YOUTUBE -44%
+366 followers this week
+12,7 growth last week
COUNTRY
United States
33,650 (65%)
Fashion
33,650 (65%)
18-24
33,650 (65%)
20-30K
33,650 (65%)
Male
33,650 (65%)
Beauty
33,650 (65%)
36-45
33,650 (65%)
50K+
33,650 (65%)
United Kingdom
1134 (12%)
Travel
1134 (12%)
24-30
1134 (12%)
30-40K
1134 (12%)
Female
1134 (12%)
Sports
1134 (12%)
France
860 (7%)
Netherlands
860 (7%)
Lifestyle
860 (7%)
31-35
860 (7%)
40-50K
860 (7%)
Fitness
860 (7%)
CATEGORY AGE GROUP(S) INCOMEGENDER
16. The Cirqle biedt demographische
informatie over alle influencers en
merken. Dit geeft merken en agencies
inzichten om te bepalen welk publiek ze
bereiken, in welke leeftijds categorieen,
welk geslacht en met welke inkomens
niveau’s.
Kortom, wanneer je met een influencer
uit New York werkt, bereik je
daadwerkelijk een publiek in New York?
O U R H A L L M A R K
F E A T U R E :
D E M O G R A P H I C
D A T A
BRAND DASHBOARD
17. Brands connected hun sociale kanalen
aan ons platform om de impact van hun
campagnes te meten:
• Brands ontdekken wat de competitie
doet op hun sociale kanalen;
• Brands zien de distributie van hun
follower base, zoals: gender, income,
city, country, interests en age groups;
• Brands voegen hun eigen sociale
kanalen toe om hun impact te meten
over Instagram, Facebook en Twitter;
T R A C K Y O U R
P E R F O R M A N C E .
BRAND DASHBOARD
18. The Cirqle stelt merken in staat de
competitie te monitoren en hun
landschap in kaart te brengen.
Zo kan Scotch & Soda bijvoorbeeld 20
merken toevoegen aan het landschap en
zien wat zij posten, wat hun avg.
engagement rate is en hoeveel bereik de
competitie heeft (en hoe dat groeit).
M O N I T O R T H E
C O M P E T I T I O N .
D I S C O V E R T H E
L A N D S C A P E .
BRAND DASHBOARD
19. G E L D V E R D I E N E N M E T J E B L O G
APRIL 2017
20. Niet veel bereik? wees niet getreurd:
• Sterke trend, die ook vanuit Amerika
komt overwaaien: micro-influencers;
• Voorbeeld: 100 micro influencers
(bereik < 40K volgers, high
engagement) die over een zonnebrand
merk schrijven;
• Profiel in de gaten houden, opbouwen
en brand work delen;
• Al je sociale kanalen en blog(s)(!)
toevoegen;
H O E K U N J E C A M P A G N E S
B I N N E N S L E P E N ?
BRAND DASHBOARD
22. Elk merk dezelfde pitch sturen
Lage engagement rate(s)
Kwaliteit van je content
D O N ’ T S
WAT JE NIET MOET DOEN
Cureren met wie je werkt
Kwaliteit van je content bewaken
Keuzes maken
D O ’ S
WAT JE WEL MOET DOEN
27. Merken willen lokale influencers
activeren om bepaalde berichten de
wereld in te slingeren of activities te
ondersteunen.
N E A R B Y- C A M P A I G N S
MOBIELE APP
Nearby
9:41 AM 100%
Campaigns Nearby Profile
Nearby
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Campaigns Nearby Profile
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Instagram photo
Je bent geselecteerd! Loop de Scotch &
Soda winkel in om €500,- cash te ontvangen
in ruil voor 2 posts op Instagram.
[… read more]
Use hashtags: #scotchsoda #ootd
Select an outfit combining
3 key pieces.
Scotch & Soda
150$
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29. 141 OVERTOOM
3RD FLOOR
AMSTERDAM
THE NETHERLANDS
359 BROADWAY
4TH FLOOR
NEW YORK
UNITED STATES
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T H E C I R Q L E N E W Y O R K