A final project of Fashion Marketing & Communication course at Istituto Europeo di Design in 2010. This presentation basically talks about the relationship between fashion and social media in China.
Top Chinese Fashion Wholesale Markets. http://www.asiafashionclothing.com/wholesale/china-wholesale-markets/china-fashion-wholesale/ - China towns, Baima, Humen and Liu Hua districts for wholesalers of clothes for men, women and kids. Please click on any image or link in the presentation to reach our website. (from slide number 4)
The document contains the slides from a presentation by Paul Bulcke, the CEO of Nestlé S.A. It discusses Nestlé's strategic direction, opportunities to drive performance, and how the company is adapting to the new reality. The presentation outlines Nestlé's ambition to be the leading nutrition, health and wellness company and trusted by all stakeholders. It also discusses Nestlé's strategic roadmap, focus on innovation, growth in emerging markets, science-based nutrition solutions, and acquisitions to build new capabilities.
This document discusses international strategy frameworks and options for companies. It begins by outlining drivers that pressure companies to go international, such as similar customer needs across borders, scale economies, and competitive pressures from globalized competitors. Next, it describes frameworks for analyzing country differences and competitiveness, including Porter's Diamond and the CAGE framework. Finally, it outlines strategic options for entering international markets, such as exporting, strategic alliances, foreign direct investment, and more. It notes that while plans may look good on paper, there are also hurdles like underestimating competitors, changes in policy, and cultural differences with partners.
International Strategic Management is an ongoing management planning process aimed at developing strategies to allow an organization to expand abroad and compete internationally.
An organization must be able to determine what products or services they intend to sell, where and how the organization will make these products or services, where they will sell them, and how the organization will acquire the necessary resources for these tasks. Even more importantly an organization must have a strategy on how it expects to outperform its competitors.
The document discusses international strategy and provides frameworks for assessing internationalization potential, sources of competitive advantage, types of international strategies, market selection, entry modes, performance impacts, and subsidiary roles. Key factors in internationalization include drivers of globalization, Porter's Diamond model of national advantages, and the four main international strategies. Markets should be evaluated based on attractiveness, distance, and retaliation risk. Common entry modes are exporting, licensing, joint ventures, and foreign direct investment. Internationalization may follow an inverted U-shape performance relationship.
This research analyzes the retail and fashion market in China, the growth and needs of the luxury segment, and the implications for both fashion brands and online players endeavoring to enter the market
The document discusses setting up a legal entity for a start-up company in China. It notes that there are three main forms - a joint venture with a Chinese partner, a wholly foreign-owned enterprise, or a representative office. However, changing the business organization later can be long and costly. Regulations vary by industry and are updated frequently, so entrepreneurs must be aware of the specific rules for their sector.
Top Chinese Fashion Wholesale Markets. http://www.asiafashionclothing.com/wholesale/china-wholesale-markets/china-fashion-wholesale/ - China towns, Baima, Humen and Liu Hua districts for wholesalers of clothes for men, women and kids. Please click on any image or link in the presentation to reach our website. (from slide number 4)
The document contains the slides from a presentation by Paul Bulcke, the CEO of Nestlé S.A. It discusses Nestlé's strategic direction, opportunities to drive performance, and how the company is adapting to the new reality. The presentation outlines Nestlé's ambition to be the leading nutrition, health and wellness company and trusted by all stakeholders. It also discusses Nestlé's strategic roadmap, focus on innovation, growth in emerging markets, science-based nutrition solutions, and acquisitions to build new capabilities.
This document discusses international strategy frameworks and options for companies. It begins by outlining drivers that pressure companies to go international, such as similar customer needs across borders, scale economies, and competitive pressures from globalized competitors. Next, it describes frameworks for analyzing country differences and competitiveness, including Porter's Diamond and the CAGE framework. Finally, it outlines strategic options for entering international markets, such as exporting, strategic alliances, foreign direct investment, and more. It notes that while plans may look good on paper, there are also hurdles like underestimating competitors, changes in policy, and cultural differences with partners.
International Strategic Management is an ongoing management planning process aimed at developing strategies to allow an organization to expand abroad and compete internationally.
An organization must be able to determine what products or services they intend to sell, where and how the organization will make these products or services, where they will sell them, and how the organization will acquire the necessary resources for these tasks. Even more importantly an organization must have a strategy on how it expects to outperform its competitors.
The document discusses international strategy and provides frameworks for assessing internationalization potential, sources of competitive advantage, types of international strategies, market selection, entry modes, performance impacts, and subsidiary roles. Key factors in internationalization include drivers of globalization, Porter's Diamond model of national advantages, and the four main international strategies. Markets should be evaluated based on attractiveness, distance, and retaliation risk. Common entry modes are exporting, licensing, joint ventures, and foreign direct investment. Internationalization may follow an inverted U-shape performance relationship.
This research analyzes the retail and fashion market in China, the growth and needs of the luxury segment, and the implications for both fashion brands and online players endeavoring to enter the market
The document discusses setting up a legal entity for a start-up company in China. It notes that there are three main forms - a joint venture with a Chinese partner, a wholly foreign-owned enterprise, or a representative office. However, changing the business organization later can be long and costly. Regulations vary by industry and are updated frequently, so entrepreneurs must be aware of the specific rules for their sector.
- The document discusses the growing technopreneurship and early stage ecosystem in China, noting the importance of having a large market, entrepreneurial talent, incubation support, investors, and a culture of innovation.
- It examines what makes Silicon Valley successful and why it is important to China, then provides an overview of China's growing middle class, booming consumerism, and unique digital generation.
- The challenges and opportunities in China's internet and e-commerce sectors are explored, including the rise of mobile internet and barriers around devices, bandwidth and affordable applications.
Why the Chinese market represents an economic opportunity for Italian operato...MTM IULM
Professor Alastair Morrison, Distinguished Professor Emeritus and ITSA President, presents tourism operators 9 excellent reasons to start business in China, 5 challenges to face and 8 reccomandations in order to succeed.
#graduationMTM8
www.mtm.iulm.it
International luxury brands' survival in China will depend on their ability to ride new trends. Also the ability to develop methods to appeal to the next generation of Chinese consumers.
Understand
1. the China E market and how to use social / digital marketing to tap into the market.
2. the habits and trends of the modern Chinese consumer.
3. the strategy of Baidu, Alibaba and Tencent.
4. the evolution of E commerce in China .
5. the future of China AI and 5G market .
Web 2.0 emphasizes user-generated content and collaboration through social media and networking sites. It has seen rapid growth, taking just 20 months for sites like YouTube and Wikipedia to reach millions of unique visitors. Young, internet-savvy users are driving this trend in India, where over half the population is under 35 and will remain young for the foreseeable future. This demographic spends more time online than with traditional media like television and newspapers, fostering interactions through blogs and social communities.
Fashion Trends and Brand Opportunities in ChinaTechnomic Asia
Presentation given by Michael Zakkour @michaelzakkour at Fashion Institute of Technology on Oct 3 - China Fashion, Beauty and Status A Year on the Frontlines of China's Apparel and Luxury Market.
Chinese consumption of luxury goods reached $9.4 billion in 2009, with luxury apparel and accessories making up 70% of the market, led by watches at $2.21 billion and clothes at $1.7 billion; popular brands among Chinese consumers for various luxury products included Gucci, Dr. Martens, Louis Vuitton, Rolex, and Givenchy. The document examines past and future trends in China's luxury goods market, particularly for apparel and accessories.
Russia has a large population of 142 million people and is becoming the largest consumer market in Europe, surpassing Germany. Moscow has a booming economy that is no longer considered emerging. Many luxury brands and fast fashion retailers are expanding into Russia with flagship stores. E-commerce in Russia is experiencing phenomenal growth but still only represents 2% of total retail sales, indicating great potential for further expansion. Fashion is the most dynamic sector in Russian e-commerce. Local fashion e-commerce players are well funded to capitalize on this growing market.
The document discusses how digital media such as social media, fashion blogs, and e-tailing have changed the fashion industry. Previously, fashion insiders like Anna Wintour dictated trends, but now private citizens impact trends through blogs. Fashion blogs first appeared in 2002 and cover runway trends, celebrity fashion, and street style. Both fashion enthusiasts and insiders contribute to blogs. Major fashion brands are also embracing social media to engage customers. E-tailing sites have made sample sales more accessible to the masses.
Web2Asia - Online Social Networks In ChinaWeb2Asia
This document summarizes key information about Chinese online social networks. It discusses the large number of Chinese internet and mobile internet users. It then categorizes and provides examples of different types of social networks in China, including general social networks, vertical social networks targeting specific groups, and business social networks. It also discusses issues around copying and foreign investment. Finally, it provides a case study of Qzone, the largest social network in China with over 300 million active users and over $400 million in revenue in the first half of 2008.
Thesis luxury digital communication in chinaCaroline DAM
The subject is an attempt to find an answer to the situation of the luxury industry in China, where communication and marketing are facing the evolutions of innovation and digitalization. It aims at bringing solutions to the distress of the actual luxury communication challenge to maintain the brand loyalty and keep drawing a new clientele, by taking into account the market alteration in terms of purchasing ways and needs.
The fashion accessories market in China by Daxue consultingDaxue Consulting
The Chinese fashion accessories market is facing growth opportunities. China has been the second largest jewelry market in the world in 2017 (around 671 billion RMB market size). As estimated, the sales revenue of fashion bags and accessories in China will be doubled from 2016 to 2019. Not only the market size is worth our attention, the consumptive concepts, and habits of Chinese fashion accessories consumers are going through remarkable changes. This presentation highlights the dynamic changes happening in China's fashion accessories market and gives insight into what can make fashion accessories brand successful in China.
The Chinese fashion accessories market is facing growth opportunities. China has been the second largest jewelry market in the world in 2017 (around 671 billion RMB market size). As estimated, the sales revenue of fashion bags and accessories in China will be doubled from 2016 to 2019. Not only the market size is worth our attention, the consumptive concepts and habits of Chinese fashion accessories consumers are going through remarkable changes. This presentation highlights the dynamic changes happening in China's fashion accessories market and gives insight into what can make a fashion accessories brand successful in China.
The online luxury market in China is growing rapidly but none of the luxury e-commerce platforms are profitable due to major challenges. While foreign platforms have advantages in branding and sourcing authentic products, domestic platforms have strengths in marketing and distribution within China. However, partnerships between foreign and domestic players also have not resulted in profitability. The challenges include an overreliance on discounts that does not appeal to real luxury shoppers, difficulties in sourcing products, high marketing costs, and issues with the fragmented logistics network. For the online luxury market to be sustainable, a new value proposition that understands luxury consumers is needed rather than just focusing on discounts.
The power of Chinese e-consumption is unstoppable despite the slowing economy and is estimated to reach 9.6 Trillion RMB by 2020. This sheer magnitude alone is the main reason why we are now taking a spotlight on China’s E-commerce industry.
At Spikes Asia in September 2013, Dan Carter, Senior Creative Director in Jack Morton's Shanghai office, talked about the opportunities to build luxury brands in China by taking a brand experience approach. He talked about brands including Johnny Walker, Porsche, Tmall and others.
This document proposes a new business that will act as a portal between China and the UK luxury market. The business will be an omni-channel retailer and e-tailer selling British luxury brands. It aims to attract young Chinese luxury consumers by providing an authentic luxury experience and eliminating the need for daigou agents. The business will use eCommerce, mobile commerce, social media, and a retail store to interact with customers. Products will focus on British womenswear, menswear, shoes, and accessories to highlight British heritage and craftsmanship.
Web 2.0 refers to websites where users can interact with each other and contribute content. Examples include social networking sites like Facebook where users share photos and videos, and wikis like Wikipedia where users collaboratively create and edit articles. Websites can also interact with users through blogs, forums, reviews and other tools that engage the community and promote sharing of information.
Biography and career history of Bruno AmezcuaBruno Amezcua
Bruno Amezcua's entry into the film and visual arts world seemed predestined. His grandfather, a distinguished film editor from the 1950s through the 1970s, profoundly influenced him. This familial mentorship early on exposed him to the nuances of film production and a broad array of fine arts, igniting a lifelong passion for narrative creation. Over 15 years, Bruno has engaged in diverse projects showcasing his dedication to the arts.
- The document discusses the growing technopreneurship and early stage ecosystem in China, noting the importance of having a large market, entrepreneurial talent, incubation support, investors, and a culture of innovation.
- It examines what makes Silicon Valley successful and why it is important to China, then provides an overview of China's growing middle class, booming consumerism, and unique digital generation.
- The challenges and opportunities in China's internet and e-commerce sectors are explored, including the rise of mobile internet and barriers around devices, bandwidth and affordable applications.
Why the Chinese market represents an economic opportunity for Italian operato...MTM IULM
Professor Alastair Morrison, Distinguished Professor Emeritus and ITSA President, presents tourism operators 9 excellent reasons to start business in China, 5 challenges to face and 8 reccomandations in order to succeed.
#graduationMTM8
www.mtm.iulm.it
International luxury brands' survival in China will depend on their ability to ride new trends. Also the ability to develop methods to appeal to the next generation of Chinese consumers.
Understand
1. the China E market and how to use social / digital marketing to tap into the market.
2. the habits and trends of the modern Chinese consumer.
3. the strategy of Baidu, Alibaba and Tencent.
4. the evolution of E commerce in China .
5. the future of China AI and 5G market .
Web 2.0 emphasizes user-generated content and collaboration through social media and networking sites. It has seen rapid growth, taking just 20 months for sites like YouTube and Wikipedia to reach millions of unique visitors. Young, internet-savvy users are driving this trend in India, where over half the population is under 35 and will remain young for the foreseeable future. This demographic spends more time online than with traditional media like television and newspapers, fostering interactions through blogs and social communities.
Fashion Trends and Brand Opportunities in ChinaTechnomic Asia
Presentation given by Michael Zakkour @michaelzakkour at Fashion Institute of Technology on Oct 3 - China Fashion, Beauty and Status A Year on the Frontlines of China's Apparel and Luxury Market.
Chinese consumption of luxury goods reached $9.4 billion in 2009, with luxury apparel and accessories making up 70% of the market, led by watches at $2.21 billion and clothes at $1.7 billion; popular brands among Chinese consumers for various luxury products included Gucci, Dr. Martens, Louis Vuitton, Rolex, and Givenchy. The document examines past and future trends in China's luxury goods market, particularly for apparel and accessories.
Russia has a large population of 142 million people and is becoming the largest consumer market in Europe, surpassing Germany. Moscow has a booming economy that is no longer considered emerging. Many luxury brands and fast fashion retailers are expanding into Russia with flagship stores. E-commerce in Russia is experiencing phenomenal growth but still only represents 2% of total retail sales, indicating great potential for further expansion. Fashion is the most dynamic sector in Russian e-commerce. Local fashion e-commerce players are well funded to capitalize on this growing market.
The document discusses how digital media such as social media, fashion blogs, and e-tailing have changed the fashion industry. Previously, fashion insiders like Anna Wintour dictated trends, but now private citizens impact trends through blogs. Fashion blogs first appeared in 2002 and cover runway trends, celebrity fashion, and street style. Both fashion enthusiasts and insiders contribute to blogs. Major fashion brands are also embracing social media to engage customers. E-tailing sites have made sample sales more accessible to the masses.
Web2Asia - Online Social Networks In ChinaWeb2Asia
This document summarizes key information about Chinese online social networks. It discusses the large number of Chinese internet and mobile internet users. It then categorizes and provides examples of different types of social networks in China, including general social networks, vertical social networks targeting specific groups, and business social networks. It also discusses issues around copying and foreign investment. Finally, it provides a case study of Qzone, the largest social network in China with over 300 million active users and over $400 million in revenue in the first half of 2008.
Thesis luxury digital communication in chinaCaroline DAM
The subject is an attempt to find an answer to the situation of the luxury industry in China, where communication and marketing are facing the evolutions of innovation and digitalization. It aims at bringing solutions to the distress of the actual luxury communication challenge to maintain the brand loyalty and keep drawing a new clientele, by taking into account the market alteration in terms of purchasing ways and needs.
The fashion accessories market in China by Daxue consultingDaxue Consulting
The Chinese fashion accessories market is facing growth opportunities. China has been the second largest jewelry market in the world in 2017 (around 671 billion RMB market size). As estimated, the sales revenue of fashion bags and accessories in China will be doubled from 2016 to 2019. Not only the market size is worth our attention, the consumptive concepts, and habits of Chinese fashion accessories consumers are going through remarkable changes. This presentation highlights the dynamic changes happening in China's fashion accessories market and gives insight into what can make fashion accessories brand successful in China.
The Chinese fashion accessories market is facing growth opportunities. China has been the second largest jewelry market in the world in 2017 (around 671 billion RMB market size). As estimated, the sales revenue of fashion bags and accessories in China will be doubled from 2016 to 2019. Not only the market size is worth our attention, the consumptive concepts and habits of Chinese fashion accessories consumers are going through remarkable changes. This presentation highlights the dynamic changes happening in China's fashion accessories market and gives insight into what can make a fashion accessories brand successful in China.
The online luxury market in China is growing rapidly but none of the luxury e-commerce platforms are profitable due to major challenges. While foreign platforms have advantages in branding and sourcing authentic products, domestic platforms have strengths in marketing and distribution within China. However, partnerships between foreign and domestic players also have not resulted in profitability. The challenges include an overreliance on discounts that does not appeal to real luxury shoppers, difficulties in sourcing products, high marketing costs, and issues with the fragmented logistics network. For the online luxury market to be sustainable, a new value proposition that understands luxury consumers is needed rather than just focusing on discounts.
The power of Chinese e-consumption is unstoppable despite the slowing economy and is estimated to reach 9.6 Trillion RMB by 2020. This sheer magnitude alone is the main reason why we are now taking a spotlight on China’s E-commerce industry.
At Spikes Asia in September 2013, Dan Carter, Senior Creative Director in Jack Morton's Shanghai office, talked about the opportunities to build luxury brands in China by taking a brand experience approach. He talked about brands including Johnny Walker, Porsche, Tmall and others.
This document proposes a new business that will act as a portal between China and the UK luxury market. The business will be an omni-channel retailer and e-tailer selling British luxury brands. It aims to attract young Chinese luxury consumers by providing an authentic luxury experience and eliminating the need for daigou agents. The business will use eCommerce, mobile commerce, social media, and a retail store to interact with customers. Products will focus on British womenswear, menswear, shoes, and accessories to highlight British heritage and craftsmanship.
Web 2.0 refers to websites where users can interact with each other and contribute content. Examples include social networking sites like Facebook where users share photos and videos, and wikis like Wikipedia where users collaboratively create and edit articles. Websites can also interact with users through blogs, forums, reviews and other tools that engage the community and promote sharing of information.
Biography and career history of Bruno AmezcuaBruno Amezcua
Bruno Amezcua's entry into the film and visual arts world seemed predestined. His grandfather, a distinguished film editor from the 1950s through the 1970s, profoundly influenced him. This familial mentorship early on exposed him to the nuances of film production and a broad array of fine arts, igniting a lifelong passion for narrative creation. Over 15 years, Bruno has engaged in diverse projects showcasing his dedication to the arts.
Confidence is Key: Fashion for Women Over 50miabarn9
Unlock your personal style and confidence at 50 and beyond! Our fashion blog provides actionable tips and inspiration on how to improve your dressing sense according to your body type, skin tone, and personal style, ensuring you look and feel amazing.
Amid the constant barrage of distractions and dwindling motivation, self-discipline emerges as the unwavering beacon that guides individuals toward triumph. This vital quality serves as the key to unlocking one’s true potential, whether the aspiration is to attain personal goals, ascend the career ladder, or refine everyday habits.
Understanding Self-Discipline
At Affordable Garage Door Repair, we specialize in both residential and commercial garage door services, ensuring your property is secure and your doors are running smoothly.
Insanony: Watch Instagram Stories Secretly - A Complete GuideTrending Blogers
Welcome to the world of social media, where Instagram reigns supreme! Today, we're going to explore a fascinating tool called Insanony that lets you watch Instagram Stories secretly. If you've ever wanted to view someone's story without them knowing, this blog is for you. We'll delve into everything you need to know about Insanony with Trending Blogers!
MISS TEEN LUCKNOW 2024 - WINNER ASIYA 2024DK PAGEANT
In the dynamic city of Lucknow, known for its wealthy social legacy and authentic importance, a youthful star has developed, capturing the hearts of numerous with her elegance, insights, and eagerness. Asiya, as of late delegated as the champ from Lucknow for Miss Youngster India 2024 by the DK Pageant, stands as a confirmation of the monstrous ability and potential dwelling inside the youth of India. This exceptional young lady is a signal of excellence and a paragon of devotion and aspiration.
Youtube=Youku; Facebook=Renren; Twitter=Sina t blog
The most popular way for brands to communicating with fans is through micro-blog, espcially Sina t-blog. Currently fashion brands like H&M, Zara, or luxury brands like Louis Vuitton, Long Champ, they have their official Sina t-blog in China. Unlike in other countries, brands have information among Twitter & FB page, but in China, mostly the official fan page is on t-blog.
*although brands want to expand their market in China, but they seem to lack of interaction with the local fashion bloggers as they do with other world famous bloggers. *There are some websites that sell luxury products online, but the e-commerce market is still not well-established yet in China. *Chinese designers are growing as well, however, the labels can only be purchase at certain stores in the major cities such as Shanghai and Beijing. So e-commerce is a must in China. (connect to point 4)
*treat Chinese consumers equally by creating an account on the famous used social media in China *Let the fans and consumers know that brands not only wanna be friends and close to them by using the social media, but also share thoughts on what’s happening in China to show that they truly care (ex. The big earthquake in 四川 brand can show sympathy at the page)
Whether for brands or Chinese consumers, the evolution in Chinese fashion market with the web is