TAPPS is a mobile app that provides parents with information about child development milestones organized by age. It generates revenue through a subscription fee and advertising for baby products. Key activities include regular content updates from child experts to inform parents about what skills their children should be developing.

1. Business Model, TAPPS
Key Partners Mother care, Parenting Websites, Nannies
Key Activities Upgrades, Content Updates, Programming, Gathering information about child development
Key Resources Development team, Designer, A child expert
Cost Structure The resources listed above
Value Proposition It tells you what your child should be doing at different stages in their life
Revenue Streams 69p, Adverts for baby products
Customer Relationships Extra tips, interesting and simple layout and information
Channels App store
Customer Segments Parents