2. Audience
 After Our market research we have learnt that the
majority of our audience will be age 35-45
 Also 15/16 parents that would benefit from this app will
be female
 ¾ parents were not single
Parents who were
single of together
single
together

3. How's this app different?
 2/8 parents stated that they found parenting manuels
un-useful and patronising.
0
0.5
1
1.5
2
2.5
3
confusing useful

4. Other market research
 Our research also showed that 9 out of 16 children
could write their name, know the alphabet, sing
songs, take turns and share, use a computer, be
sensitive, dress and feed themselves… by the time
they went to school.
Sales
yes, all
yes, most