The woman in the poster appears deceitful despite being close to the man in the pool. Their luxurious surroundings and exotic sky suggest they have made a fortune in a foreign country. The man's shotgun and white suit indicate he has made his money through illegal means. The film title "The Business" is a play on words hinting at violence, as does its association with the aggressive film "The Football Factory". Though wealthy, the man in the pool does not look happy, possibly due to a dark conscience. The cocktail in the poster represents their disposable wealth and blood money covered by a feeble excuse. The serious font used for the title mirrors the non-humorous tone of the violent thriller.

1. The woman looks somewhat untrustworthy and suspicious, although in the poster she appears close to the man in the pool, the woman’s facial expression suggests she is deceitful The exotic and luxurious blue sky suggest that they have made a fortune and are living in a foreign country. The shotgun confirms the suspicions of criminality. The way he is holding it suggests he is fully comfortable and used to holding weapons. The all white suit is not a traditional businessman’s suit so this suggests that the money he has made may have not been made legally “This firm will blow you away”. An aggressive play on words, replacing ‘film’ with ‘firm’. A blatant clue to the genre of the film. Violence to be expected, attracting the adult audience. Man in the pool is looking very expensive but his facial expressions suggest he may be wealth, but not happy. Possibly a dark conscience. From the makers of “The Football Factory”. A very aggressive film which is well known. The genre of ‘The Business’ can now be confirmed as a violent thriller. Attracting the audience which embrace violence in ‘The Football Factory’. Although the cocktail in the poster seems insignificant, the actual drink represents the disposable wealth, the colour represents the blood and the straw umbrella represents the feeble cover they have The sleek business font ‘The Business’ is written in suggests a very suave feel to the film. The serious font will mirror the film, there is nothing in the poster which would suggest humour.