Nokia was once the dominant player in the mobile phone market but failed to adapt to changing technologies and competition. The document traces Nokia's history from its founding in 1865 making paper products to becoming the largest mobile phone manufacturer. However, from 2007 onward, Nokia's destruction began as it failed to acknowledge new competitors like Apple and Android, focused only on its Symbian operating system, and its Windows Phone strategy failed. The document suggests ways Nokia could have remodeled itself, including making high-quality affordable Android devices and improving its marketing and after-sales support.

1. The Biggest Technology Product Failure In
Last 20 Years
By
Vaibhavi Vazirani
Vivek Talekar

2. Technology is collection of techniques, skills, methods, and processes used in the
production of goods and services or in the accomplishment of objectives.
What Is Technology ??

3. Historyof Nokia
paper
mill in
1865 by
Fredrik
Idestam
Second
mill on
the banks
of
Nokianvirt
a river
Electricity
generation
Merger of 3
companies
Joint venture
with a TV
manufacturer
a radio
telephone
company name
Mobira Oy
Launched
1st
internation
al cellular
system
Launch of
the
company’s as
well as
world’s first
car-phone

4. In
1984,first
transporta
ble
phones.
3 years
later
first
hand
held
phone
chairman
Kari
Kairamo
committe
d suicide
In 1989,
Nokia-
Mobira Oy
became
Nokia
Mobile
Phones
In
1990’s,solely
on the
telecommunic
ations market
In 1992,
company’s first
hand-held GSM
phone Nokia
1011 was
launched.
1992 -
2000
Nokia
came out
with new
innovation

5. Year 2001, 1st
phone to feature a
built-in camera
along with the
color display
In 2002 1st 3G phones
along with Symbian
Series 60 and video
recorder
In 2003 launched
an unorthodox-
looking N-
Gage device.
Running Symbian
OS 6.1 (Series 60)
From the year
2007 Nokia s
destruction
started.

6. Why Nokia Failed ??
Emergence of new technologies
Marketing strategy competitor of Nokia’s is superior.
Less attention to the lower class markets.
Failure to acknowledge competition
The appearance of Nokia

7. Internal conflict : “Meego or Symbian”
Focused only on Symbian operating system
Windows Phone Gamble failed
Strategic failures
Hiring the wrong CEO for the come back

8. How would I Remodel Nokia
Product??
Nokia-branded Android devices
Resolution
Display type
Camera Excellence
Water resistance

9. Random Access Memory
Eye-catching SmartPhone Design
Marketing Strategy
At Economical Rate
After Sale Services

10. Nokia
Connecting People
THANK YOU