Download to read offline
The biggest technology product failure
- 1. The Biggest TechnologyProduct Failure In Last 20 Years By Vaibhavi Vazirani Vivek Talekar
- 2. Technology is collectionof techniques, skills, methods, and processes used in the production of goods and services or in the accomplishment of objectives. What Is Technology ??
- 3. Historyof Nokia paper mill in 1865by Fredrik Idestam Second mill on the banks of Nokianvirt a river Electricity generation Merger of 3 companies Joint venture with a TV manufacturer a radio telephone company name Mobira Oy Launched 1st internation al cellular system Launch of the company’s as well as world’s first car-phone
- 4. In 1984,first transporta ble phones. 3 years later first hand held phone chairman Kari Kairamo committe d suicide In1989, Nokia- Mobira Oy became Nokia Mobile Phones In 1990’s,solely on the telecommunic ations market In 1992, company’s first hand-held GSM phone Nokia 1011 was launched. 1992 - 2000 Nokia came out with new innovation
- 5. Year 2001, 1st phoneto feature a built-in camera along with the color display In 2002 1st 3G phones along with Symbian Series 60 and video recorder In 2003 launched an unorthodox- looking N- Gage device. Running Symbian OS 6.1 (Series 60) From the year 2007 Nokia s destruction started.
- 6. Why Nokia Failed?? Emergence of new technologies Marketing strategy competitor of Nokia’s is superior. Less attention to the lower class markets. Failure to acknowledge competition The appearance of Nokia
- 7. Internal conflict :“Meego or Symbian” Focused only on Symbian operating system Windows Phone Gamble failed Strategic failures Hiring the wrong CEO for the come back
- 8. How would IRemodel Nokia Product?? Nokia-branded Android devices Resolution Display type Camera Excellence Water resistance
- 9. Random Access Memory Eye-catchingSmartPhone Design Marketing Strategy At Economical Rate After Sale Services
- 10.