The document discusses the origins and history of makeup use from ancient Egypt and Greece, through its evolution in Japan and Europe, the development of the cosmetics industry including Max Factor, and makeup trends today. Key periods discussed include ancient Egypt where both men and women wore makeup, ancient Greece where pale skin was desirable, the popularity of geisha makeup in Japan, Queen Elizabeth I and Victorian England, and the founding of Max Factor in the early 20th century which helped popularize the use of makeup in the modern era.