You don’t have to venture far to experience Software-as-a-Service (SaaS). If you’ve used Office 365, Salesforce, or even just email from Google Apps, you’ve gained some real first-hand experience with SaaS. Okay. But why should you care, and what does this really mean for you in the long run?

2. matchcraft //
YOU DON’T HAVE TO VENTURE FAR TO EXPERIENCE SOFTWARE-AS-A-
SERVICE (SAAS). IF YOU’VE USED OFFICE 365, SALESFORCE, OR EVEN JUST
EMAIL FROM GOOGLE APPS, YOU’VE GAINED SOME REAL FIRST-HAND
EXPERIENCE WITH SAAS.
OKAY. BUT WHY SHOULD YOU CARE, AND WHAT DOES THIS REALLY MEAN
FOR YOU IN THE LONG RUN?
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3. What is SaaS?

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If you’re at all baffled about SaaS, simply think back to the days of
popping a CD into your giant desktop computer and listening for the
CD scanner — that humming sound is a reminder that your new
software is loading and ready for download.
Essentially, SaaS is an on-demand format. You can download it
directly to your computer via a regular ‘ole web browser. You can get
it when you need it and when you want it, and some offer
convenient subscription services.

5. The Benefits of SaaS

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SaaS offers some compelling benefits for every player. Customers get
instant access to the software they want. And because everything is
in the cloud, customers don’t have to worry about the upfront
expense of managing and delivering software on their own.

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Additionally, the SaaS subscription payment model is extremely
appealing—services such as pay-as-you-go and the ability to end the
service at any time with certain companies, is undeniably
convenient.
And, from a technical perspective, SaaS delivers a few robust legs up
on the old-school competition:
• Automatic updates
• The ability to access the software from various devices
• It’s super easy to scale up or down

9. Top Trends in SaaS

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In a 2015 study, Gartner categorized SaaS as here to stay. Gartner placed
SaaS on its list of “Plateau of Productivity,”– their fancy way of saying, “Look
guys, this ain’t going anywhere”. Mainstream adoption is just around the
corner.

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If you’re selling SaaS of your own, then you’re likely realizing some of the
following benefits.
• Free trials can lead to big bucks. Free anything is enticing. It’s enticing
enough to make a lot of customers stick. Giving away something for free is
the hallmark of a SaaS company. There’s a lot of confidence that customers
will stick around long after the trial period has ended.
• It’s a faster sales cycle. Lay the dinosaurs to rest. SaaS sales are done
quickly. There’s definitely a transactional element to the purchase process.
But remember, the software itself is a fast web-based download. There’s
not a lot of need for technical overhaul and exhausting scope documents.

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• You’ll see huge benefits from retention. Increasing your customer retention
by just a smidge can deliver massive revenue benefits. If you’re not tuned
into your customer’s lifetime value, now’s the time to brush up on your
research and analytics.
• An extra side of service, please. It’s not called SaaS just because; there is a
real service element to all of this. Your frontline staff is hugely important in
ensuring your customers are happy.

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Companies are absolutely willing to invest in the right SaaS solution. In fact,
85% of small business owners said they would be willing to adopt a SaaS
solution in the next five years. And 27% of small business owners recognize
that SaaS helps them simplify their lives.
There’s a lot to be said about that.

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ABOUT MATCHCRAFT
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A pioneer in the marketing and technology space, matchcraft provides a
best-in-class technology platform that enables companies to successfully
sell and manage search campaigns for their clients.
Unlike other marketing technology platforms, matchcraft helps organizations
efficiently manage even the smallest campaigns, enabling our clients to
provide spectacular service to all of their customers.
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