1. Malcomb Baldrige
Howard Malcolm "Mac" Baldrige, Jr. (October 4, 1922 – July 25, 1987) was the 26th United States Secretary of Commerce.
Baldrige was nominated to be Secretary of Commerce by President-elect Ronald Reagan on December 11, 1980,
During his tenure, Baldrige played a major role in developing and carrying out Administration trade policy. He took the lead in resolving
difficulties in technology transfers with China and India. Baldrige held the first Cabinet-level talks with the Soviet Union in seven years
which paved the way for increased access for U.S. firms to the Soviet market. He was highly regarded by the world's most preeminent leaders.
(October 4, 1922 – July 25, 1987)

2. The Malcolm Baldrige National Quality Award (MBNQA) recognizes U.S. organizations in the business, health care,
education, and nonprofit sectors for performance excellence. The Baldrige Award is the only formal recognition of the
performance excellence of both public and private U.S. organizations given by the President of the United States.
It is administered by the Baldrige Performance Excellence Program, which is based at and managed by the
National Institute of Standards and Technology, an agency of the U.S. Department of Commerce.
The Baldrige National Quality Program and the associated award were established by the Malcolm Baldrige National Quality Improvement Act
of 1987 (Public Law 100–107). The program and award were named for Malcolm Baldrige, who served as United States Secretary of Commerce
during the Reagan administration, from 1981 until Baldrige’s 1987 death in a rodeo accident. In 2010, the program's name was changed to the
Baldrige Performance Excellence Program to reflect the evolution of the field of quality from a focus on product, service, and customer quality
to a broader, strategic focus on overall organizational quality—called performance excellence.
The award promotes awareness of performance excellence as an increasingly important element in competitiveness. It also promotes the
sharing of successful performance strategies and the benefits derived from using these strategies. To receive a Baldrige Award, an organization
must have a role-model organizational management system that ensures continuous improvement in delivering products and/or services,
demonstrates efficient and effective operations, and provides a way of engaging and responding to customers and other stakeholders.
The award is not given for specific products or services.
History

3. The Baldrige Framework
The Baldrige criteria represent a continuous improvement framework that is
focused on the customer, led by management, based on facts and data, and
directed toward results.
The framework:
Defines what constitutes quality and performance excellence.
Projects clear values.
Measures both qualitative and quantitative aspects of performance and quality
management systems.
Is compatible with different approaches and systems.
Applies to any organization of any size and kind that provides a product or service
to a customer or user.
Together with the scoring guidelines, forms a diagnostic assessment system
comprising three basic elements
Baldrige Framework implemented in Thailand = TQA
What are these 3 basic elements?What does
this look like?