The document describes The Bakery London, which brings together brand companies and innovative tech companies to develop new digital products and services. The Bakery London helps brands like BMW, Heinz, and Stella Artois re-purpose existing technologies to meet their needs. It provides agencies access to new tech solutions and revenue streams. The Bakery London offers programs like Tech Discovery and an 8-week Tech to Trial accelerator to match brands with suitable technologies and help get products to market. It argues that partnering with existing technologies is better than building from scratch. The goal is for brands, agencies, and tech companies to all benefit from the collaborations facilitated by The Bakery London.