The document discusses the balancing act in e-commerce between standardization and diversity. It addresses three specific balancing acts: Amazonization vs differentiation, globalization vs localization, and equalization vs individualization. The presentation introduces a positioning model to help evaluate where a particular business model or feature falls within each of these three spectrums. It provides examples of how fashion brand shops and order summary pages can be positioned. The overall message is that the ideal combination of these aspects will vary and a balanced approach is needed.
In our !rst edition of the State of Mobile Advertising report, we take an in-depth look at the monetization of mobile advertising from four perspectives within the ad delivery value chain: Devices, Publishers, Ad Networks and Advertisers. This report is based on insights from the second quarter of 2012 and summarizes our experience gained as the world’s leading mobile ad platform serving more than 9,000 global customers, with more than 35 billion ad impressions per month and driving over $240 million (US) of revenue to mobile
publishers in 2011.
By Opera Software
Content Strategy im Praxistest / CS in der agilen ProduktentwicklungArne Kittler
Presentation held on 12th May 2012 at Information Architecture Konferenz 2012, Essen. Presentation by Tilman Büttner (Web Copywriter, XING AG) and Arne Kittler (Senior Product Manager, XING AG)
In our !rst edition of the State of Mobile Advertising report, we take an in-depth look at the monetization of mobile advertising from four perspectives within the ad delivery value chain: Devices, Publishers, Ad Networks and Advertisers. This report is based on insights from the second quarter of 2012 and summarizes our experience gained as the world’s leading mobile ad platform serving more than 9,000 global customers, with more than 35 billion ad impressions per month and driving over $240 million (US) of revenue to mobile
publishers in 2011.
By Opera Software
Content Strategy im Praxistest / CS in der agilen ProduktentwicklungArne Kittler
Presentation held on 12th May 2012 at Information Architecture Konferenz 2012, Essen. Presentation by Tilman Büttner (Web Copywriter, XING AG) and Arne Kittler (Senior Product Manager, XING AG)
The Core Model: Getting to business while making friendsAudun Rundberg
On April 22nd, we had the great honour of presenting a workshop at the IA Summit in Minneapolis. The topic was how to use the core model within your team or with your client to ensure you create content that fulfills both user needs and business goals.
Persona für Produktentwicklung, Beispiele und Ideen wie man Persona Entwickeltpcampger
Persona für Produktentwicklung, Beispiele und Ideen wie man Persona Entwickelt. Persona nutzen im Produktmanagement für Entwicklung, bei Strategie und Go-to-Market
Markenführung mit Storytelling: Wie lässt sich das Story-Universum eines Brands strukturieren? Und welche Storytypen entfalten welche Wirkungen in der Markenkommunikation? Das Referat entwickelt ein Modell, das den Umgang mit diesen Fragestellungen erleichtert.
This presentation provides an introduction to Service Design. It underlines the relevance of the topic. The second part focuses on designers in Berlin and explains where Service Designers can work in Berlin and how to gain further knowledge in the field.
The presentation was shown at the International Design Center in berlin (IDZ) as part of the "Design & Company" program in September 2013.
Case study on amazon.com's supply chain management practices | MBAtiousaneesh p
The case study provides an overview of Amazon.com's inventory management. Jeffrey Preston Bezos the founder of Amazon.com launched the company when he realized that Internet provided immense scope for online trading. Although the site was originally launched as an online bookstore it eventually offered several other products to keep abreast of the competition. The case study takes a look at the different products and features offered on the site. The case also discusses Amazon's value propositions and its criteria for choosing strategic partners.
El estudio "AdReaction 2012: Marketing in the Mobile World" llevado a cabo por Millward Brown y Dynamic Logic en noviembre de 2012 destaca la influencia de los anuncios de televisión en usuarios de dispositivos móviles a la hora de realizar búsquedas, descargar aplicaciones y visitar webs de empresas.
This presentation was used to present to volunteers for PSYBT (Prince's Scottish Youth Business Trust) in a webinar for 'Why social media' - check it out!
BBVA Innovation Edge. Simple Bank (English)Hugo Najera
Simple bank is the way the world calls our customer centric bank. In this issue we sum up the best social business case study using simple bank and we analyze future opportunities around it. 'BBVA InnovationEdge' is the first corporate multiplatform magazine focused on innovation. Each edition featuresarticles, analysis and huge information about a particular theme. The mainpurpose of the magazine is to express the new trends and the upcomingtechnologies that may impact to the financial industry.
Business is now Social, Jeremy Cooper, Salesforce.comPaul Writer
Businesses are looking to leverage social media as a way to gain deeper insight into what customers want and get feedback on how to improve the customer experience, while also attempting to navigate and utilize these same platforms for internal communication and creativity. Jeremy Cooper will share his insights on how cloud computing can bring together industry leading cloud platforms like Google, Facebook and Twitter with traditional contact center channels like phone, email and chat to capture every conversation and leverage every community expert in the cloud. He will also demonstrate how consumer driven sites have shown companies a smarter way to collaborate, leveraging ease-of-use and social features to create rich user experiences and improve productivity.
Webinar deck: iLoop Mobile - Mobile Analytics Archer Inc.
Analytics play a crucial role in the development of coherent mobile strategies and the prioritization of marketing spend in the same manner as they do with WWW, search, email, social and display. Yet for most brands today, this isn't happening.
Enjoy this deck presentation.
The Core Model: Getting to business while making friendsAudun Rundberg
On April 22nd, we had the great honour of presenting a workshop at the IA Summit in Minneapolis. The topic was how to use the core model within your team or with your client to ensure you create content that fulfills both user needs and business goals.
Persona für Produktentwicklung, Beispiele und Ideen wie man Persona Entwickeltpcampger
Persona für Produktentwicklung, Beispiele und Ideen wie man Persona Entwickelt. Persona nutzen im Produktmanagement für Entwicklung, bei Strategie und Go-to-Market
Markenführung mit Storytelling: Wie lässt sich das Story-Universum eines Brands strukturieren? Und welche Storytypen entfalten welche Wirkungen in der Markenkommunikation? Das Referat entwickelt ein Modell, das den Umgang mit diesen Fragestellungen erleichtert.
This presentation provides an introduction to Service Design. It underlines the relevance of the topic. The second part focuses on designers in Berlin and explains where Service Designers can work in Berlin and how to gain further knowledge in the field.
The presentation was shown at the International Design Center in berlin (IDZ) as part of the "Design & Company" program in September 2013.
Case study on amazon.com's supply chain management practices | MBAtiousaneesh p
The case study provides an overview of Amazon.com's inventory management. Jeffrey Preston Bezos the founder of Amazon.com launched the company when he realized that Internet provided immense scope for online trading. Although the site was originally launched as an online bookstore it eventually offered several other products to keep abreast of the competition. The case study takes a look at the different products and features offered on the site. The case also discusses Amazon's value propositions and its criteria for choosing strategic partners.
El estudio "AdReaction 2012: Marketing in the Mobile World" llevado a cabo por Millward Brown y Dynamic Logic en noviembre de 2012 destaca la influencia de los anuncios de televisión en usuarios de dispositivos móviles a la hora de realizar búsquedas, descargar aplicaciones y visitar webs de empresas.
This presentation was used to present to volunteers for PSYBT (Prince's Scottish Youth Business Trust) in a webinar for 'Why social media' - check it out!
BBVA Innovation Edge. Simple Bank (English)Hugo Najera
Simple bank is the way the world calls our customer centric bank. In this issue we sum up the best social business case study using simple bank and we analyze future opportunities around it. 'BBVA InnovationEdge' is the first corporate multiplatform magazine focused on innovation. Each edition featuresarticles, analysis and huge information about a particular theme. The mainpurpose of the magazine is to express the new trends and the upcomingtechnologies that may impact to the financial industry.
Business is now Social, Jeremy Cooper, Salesforce.comPaul Writer
Businesses are looking to leverage social media as a way to gain deeper insight into what customers want and get feedback on how to improve the customer experience, while also attempting to navigate and utilize these same platforms for internal communication and creativity. Jeremy Cooper will share his insights on how cloud computing can bring together industry leading cloud platforms like Google, Facebook and Twitter with traditional contact center channels like phone, email and chat to capture every conversation and leverage every community expert in the cloud. He will also demonstrate how consumer driven sites have shown companies a smarter way to collaborate, leveraging ease-of-use and social features to create rich user experiences and improve productivity.
Webinar deck: iLoop Mobile - Mobile Analytics Archer Inc.
Analytics play a crucial role in the development of coherent mobile strategies and the prioritization of marketing spend in the same manner as they do with WWW, search, email, social and display. Yet for most brands today, this isn't happening.
Enjoy this deck presentation.
Tieto gelooft in omnichannel klantcontact: een naadloze en geintegreerde klantbeleving van de consument via internet, mobiel, social media, telefoon of face-to-face met uw onderneming. Daartoe moet u in staat zijn om cross-touchpoint, contextuele en consistente ervaringen te bieden aan uw klanten gedurende de gehele klantlevenscyclus. De executie van klantinteractie over alle kanalen heen wordt idealiter gestuurd door een Unified Desktop omgeving. Kijk voor meer informatie op tieto.nl
Presentation at iStrategy London. A new framework to replace the traditional 4Ps of Marketing. A terrific guideline for brands who are looking to be more adaptive to the changing landscape of consumer behavior and technology.
Disruptive Technologies vs. Customer Experience: What You Must Do NOW to Prepare (Recorded Webinar)
View this CustomerThink thought leadership webinar now, online at: http://goo.gl/sttWI
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.