This single page explains the Alliance Best Practice Value Proposition: Measure, Manage, monetise, Maximise

1. The Alliance Best Practice Value Proposition
 Best Practices: What are they?
 Benchmarks: How do I compare?
 Healthchecks: Am I on Track?
 Partners: Have I got the right
ones?
 Progress: How do I go from
Technical to Strategic?
 Key Challenge: Are my
partnerships performing?
 Management: 52 possible
control points.
 Strategy: 5 strategies for
success.
 Cause & Effect: Template
identification.
 Tools: Online SaaS over 100.
 Improvement: Simple 3 stage
process (VST).
 Key Challenge: Managing
causes not effects.
 Trust: Alliance sustainability.
 RDP – Relationship Development Plan.
 Coaching: From central to local.
 Governance: Problem of country
control.
 Experience – Country alliance
managers increasing effectiveness.
 Key Challenge: Consistency
 CSFs: Causal Success Factors
 Go To Market: ‘Alliance to Win’.
 Skills: Key aspect of growth.
 Impacters: Identifying High and Low.
 MOUP: Sets achievable expectations.
 Key Challenge: Relationship / Revenue balance.
Average
2.5x – 6.5x
Increase
Access to
Unique
Benchmark
Database
Achieve
Partner of
Choice Status
Best of Breed
Methods &
Tools