SlopeFillers was a home run for each of my goals going in. These are the simple principles I applied to make it work. Enjoy.

3. I MADE
IT FOR
HER

4. MEET PEOPLE
GOAL #1

5. SHOW MY SKILLS
GOAL #2

6. LEARN
GOAL #3

7. Did it work?
Am I standing here?

8. 1,000,000 page views
30,000 social7
250 contacts
1 job

9. What? How?
I’m glad you axed.

10. Deeper.
Not just a timeline.

11. Simple
No surprise there.

12. Obvious.
Because I learn by seeing. Nothing hidden.

13. One way. Not THE way.
“Absolute”-free zone.

14. PIZZA
PRINCIPLE #1

15. PRINCIPLE
“The more focused you get, the
more excited consumers become.”

16. PRINCIPLE
“…and the fewer resources you
need to succeed.”

20. WHAT I’D DO
Focus on specific people that
consume specific products.

23. COFFEE
PRINCIPLE #2

24. PRINCIPLE
“The easiest way to create a habit
is to piggyback on an existing one.”

25. Published Every
Single Morning

26. Exactly 922 consecutive
business days
with a new post.

27. Between 8:00-
8:40am MT

28. WHAT I’D DO
Use snow reports to promote other
content. Make it the 2nd check.

29. HATCHET
PRINCIPLE #3

30. PRINCIPLE
“The decision to consume content
is a transaction of time for value.”

31. 16pt FONT
(or bigger)

32. 150% SPACING
(or bigger)

33. 3-4 Paragraphs
3-4 Sections

34. 560px wide

35. WHAT I’D DO
Make your writing LOOK as easy to
read as possible.

37. JUMBOTRON
PRINCIPLE #4

38. PRINCIPLE
“If you want someone’s attention,
point the camera at them.”

39. WHAT I’D DO
Write about the exact people you
want reading your stuff.

41. WALMART
PRINCIPLE #5

42. PRINCIPLE
“Crossing two things off my list at
once is better than one.”

45. WHAT I’D DO
Place popular content within or
near posts (webcams/forecasts).

46. BILLY
PRINCIPLE #6

47. PRINCIPLE
“People buy from people and
content is a transaction.”

48. WHAT I’D DO
Put one face in charge of one topic
paired to a specific product.

51. SYRACUSE
PRINCIPLE #7

53. PRINCIPLE
“Commas aren’t worth 45 minutes
if your post took 15 to write.”

54. WHAT I’D DO
Be human, make mistakes, and
cover more ground.

55. 1. Focused. Two adjectives.
2. Daily. Created a habit.
3. Looked easy to read.
4. Pointed the camera at you.
5. Two things, one visit.
6. Content transaction w/ me.
7. Lean, imperfect style.

56. Questions?