Getting your Sumerian experience published to the masses is easy. Simply paste your link into Seek to instantly publish to the largest AR / VR platforms in the world--ARKit for iOS and ARCore for Android. As a bonus, Seek provides a way for people looking for content to discover, engage with, and share your work with their friends. It’s the perfect recipe for creating a viral loop for your content. Speaker: Thane Brimhall, Chief Product Officer, Seek XR Level: Intermediate

1. So You’ve Built It… Now What?
Distributing Sumerian Applications Via Seek

2. Seek
Seek’s goal is to enable the average consumer to both discover and create
augmented reality.

3. Business Problem: Solved
There are 2 main types of Augmented Reality content:
1. Tools
2. Media
● At this time, media vastly outweighs AR tools.
● Brands are allocating marketing dollars to engage with users through AR.
● This type of AR is strongly connected to mobile phones, because those have
the highest consumer market share.
● Since a lot of AR falls into the media bucket, people typically play with the AR
app once or twice, then delete it off their phones. Tools don't usually have this
problem.

4. Simplifying Life, 1000 Apps at a Time
● Nobody wants a thousand apps.
● Imagine if, every time you watched a YouTube video, you had to download
another app.
● Seek is like YouTube for augmented reality media.

5. What You Have to Do...
...With Seek ...Without Seek
Create the content ✔ ✔
Create the logic ✔ ✔
Create the Android app ✔
Publish the Android app ✔
Create the iOS app ✔
Publish the iOS app ✔
Convince people to
download the apps
✔
Convince people to not
delete it after one run
✔

6. Painless Marketing
● Easy social media embedding
● Deep linking
● Leveraging your users’ existing social networks
● Building viral loops

7. But What About WebXR?
● Need for a bridge while WebXR is not supported by major browsers
● Seek automatically chooses the best viewing experience for the platform and
content you’re trying to show.
○ WebXR + WebGL
○ GLTF
○ Apple’s new USDZ format
○ Unity (for additional performance)
● Seek View

8. (Embarrassingly Easy) Build Process
1. Create Seek account at https://studio.seekxr.com
2. Create a new project with the type “Sumerian”
3. Put in your Sumerian url that you receive after you publish your Amazon
Sumerian experience
4. Fill out the metadata
5. Download Seek XR from the App Store or Google Play Store
6. Log in to the app (you can’t see your private experiences until you’re logged
in)
7. Search for your experience
8. Press launch

9. Challenges With AR
● You may still need to drive traffic to that
experience
● Seek is a new platform, so it doesn’t have as
many users now as it will in the future
● Most people aren’t yet searching out
augmented reality
● But this is a good way to find the innovators

10. Q&A
Want to know my favorite ice cream flavor? Now is the time to ask.
Or you could ask about Seek. I guess that works too.