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2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Learn Thai pharse from food
1. Thai
English
Word or Meaning
Representation
Phrase
a haan ta lee, thelah อาหารทะเล Seafood
Pronounced "ah-haan tah-lay".
a-roi อร่ อย Delicious
a-roi mak อร่ อยมาก Very delicious!
a-roi mak mak อร่ อยมากๆ Very, very delicious!
ba mii, ba me บะหมี Egg Noodle
Similar to spaghetti noodles
(pronounced "bum-mee")
bai ใบ Leaf, Leaves
bai chee, bai chi ใบชี Cilantro Leaves
bai gluay ใบกลั วย Banana Leaves
bai graprow, bai ka ใบกะเพรา Thai Holy Basil Leaf
phrao, bai kaprao Ocimum Sanctum. Green with purple
reddish tinged leaves, holy basil has a
clove-like taste.
bai horapah ใบโหระพา Sweet Thai Basil
Tastes rather like anise, looks like
European sweet basil, and is used in red
and green curries.
bai maeng lak ใบแมงลั ก Lemon Basil or Hairy Basil Leaf
Lemon basil leaves have a sweet
fragrance, and they are used for adding
a fragrance to foods including Gaeng
Liang, แกงเลียง, and kanom chin (curried
Chinese noodles). The seeds are eaten
as a sweet with syrup and crushed ice.
2. bai magroot ใบมะกรู ด Kaffir Lime Leaf
See pew magroot
bai toey ใบเดย Pandanus Leaf Essence
Pandanus leaf essence, also called
"dteuy hohm", "bay toey" or screwpine
leaf flavoring, is Thailand's equivalent to
vanilla flavoring. It has an earthy
fragrance and taste and is usually added
to coconut milk based sweets. A
common dish is Gai Haw Bai Toey
(Chicken wrapped in Pandanus Leaf) ไก่
ห่ อใบเดย
beek ปี ก Wing
As in beek gai, ปี กไก่, a chicken wing.
bia เบีย ์ Beer
bia chang เบีย ์ ช้าง Chang Beer
Chang beer is a 6.4% ABV pale lager
created in 1994 in a joint-venture with
Carlsberg beer. It is now owned by
ThaiBev, and has managed to win a
considerable size of the market.
bia leo Leo Beer
A 6% ABV lager brewed by Boon Rawd
Brewery.
bia sing เบีย ์ ร์สิงห์ Singha Beer
Singha is 6% ABV pale lager brewed by
Boon Rawd Brewery.
3. bouy Salted Plums
These dried shriveled plums are about
the same size as olives. They are
grayish brown and covered in a fine
layer of salt. They are sold in decorative
clear plastic containers or wrapped in
cellophane. Salted plums are used to
flavor steamed fish or other Thai dishes.
The plums and juice are used to make a
sweet and sour dipping sauce.
bu, bpuu ปู Crab
Pronounced "boooo", with a very long
"oo" sound.
buap liam Sponge gourd
cha om ชะอม Acacia Leaf
Acacia pennata. The feathery shoots are
used in soups, curries, omlettes, and stir
fries.
chaplu, chaploo, ชะพลู Wild Pepper, Cha-Plu
shaploo Piper sarmentosum. Sometimes wrongly
identified as Piper betle, which doesn't
have glossy and tender leaves. The
leaves are heart-shaped, light green
when young and shiny dark green when
mature. The upper side of the leaf is
smooth while the underside is somewhat
rough. The leaf has a pleasant fragrance
and a refreshing taste. I once had it
served with laab muu as a wrapper for
the minced pork.
chaam ชาม Bowl, dish
A more formal word, bi noht baat บิณฑบาตร
, specifically means a "food bowl" or
"alms dish". The act of putting food into
a monk's bowl is called sai baat, ใส่บาตร.
chawn,chorn ช้อน Spoon
Pronounced "chawn".
chawn sawm ช้อนส้อม Cutlery, silverware
Literally a spoon and a fork.
dawk jan, dok chan Mace
deum ดืม Drink
dip ดิบ Raw, unripe, green, undercooked
when refering to meat, rare,
uncooked
dong ดอง Pickle, pickled, fermented
dta giab ตะเกี ยบ Chopsticks
dtab ตั บ Liver
dtom, tom ต้ ม Boil
The beginning word for many Thai
4. dishes, usually in the form of a clear
soup including Tom Yum ต้ มยํ า Tom Som
,
ต้ มส้ม, Tom Kaa ต้ มข่า, and Tom Klong ต้ โคล้ง.
dtoon, dtun ตุ ๋ น Double steam, [Chinese cooking]
to cook by steaming, to steam
ga lum bplee กะหลํ า◌่ ปลี Cabbage
Cabbage is commonly eaten with laab,
som tum, and yam, or used in salads or
clear soups.
gaan gai salak การแกะสลั ก Fruit carving
polamai ผลไม้
gaan pluu, kan plou กานพลู Cloves
Engenia caryophyllata Cloves are the
dried flower buds of a member of the
myrtle family and can be used whole or
in powder form. In Thai cuisine. They
are added to curries but they also mix
well with tomatoes and salty vegetables.
gapee gabpi, gkapki, กะปิ Shrimp paste
ka-peei, kapi Made from ground shrimp and rice.
Kasma Loha-unchit has a very good
article about gabpi.
gaeng, kaeng แกง Typical Tha dish, half-way
between a soup and a stew. It
may be clear and thin or spicy
and thicken with coconut cream.
gaeng jeut, kaeng แกงจืด Bland Soup, usually Chinese-
jeut style
gaeng kiew wahn, แกงเขียวหวาน Green Curry Paste
kaeng kiew wahn
gaeng leuang, แกงเหลือง Yellow Curry Paste
kaeng leuang
gaeng masamun, แกงมั สมั น Masamun Curry Paste
kaeng masamun
gaeng pah, kaeng แกงป่ า Jungle Curry
pah
gaeng panaeng, แกงแพนง, Panang Curry Paste
kaeng panaeng แกงพะแนง
gaeng ped, kaeng แกงเผ๊ด Red Curry Paste
ped
gaeng som แกงส้ม Popular fish soup in Thailand, like
Gaeng Som Pla (Sour Soup) แกง
ส้มปลา.
gaa-fae กาแฟ Coffee
Spelled phonetically from the French
5. word, café.
gai, kai ไก่ Chicken
gai tawd ไก่ทอด Fried chicken
gai yang, kai yang ไก่ย่าง Grilled Chicken
gapraw กะเพรา Stir-fried dish with holy basil (bai
grapaw) and chile (prik kee noo)
garee, karee กฃหรี Curry
From the English word "curry". Used
only when refering to Indian curry.
geow, kiow เกียว Wonton
Square sheets of wheat dough
enclosing pork, boiled in soup stock.
gin กิน To eat or drink
gin khao, kin khao กินข้ าว To eat food, literally, "eat rice"
gluay, kluay กล้ วย Banana
gati, gkati กะทิ Coconut Milk/Cream
gluea เกลือ Salt
Pronounced "glue-uh".
goong, kung, gung กุ้ ง Generic term for shrimp or prawn
In the USA, people commonly call large
shrimp "prawns", but that's not correct
because some prawns can be smaller
than shrimp. Some people think shrimp
are saltwater and prawns are
freshwater. That's not correct either.
This is the difference:
The structure of the gills is
different between shrimp and
prawns. If you turn a shrimp
over and look at its "belly", the
side plate of the second
segment of the abdomen
overlaps the segments in the
front and behind. If you do the
same to a prawn, all of the
abdominal side plates overlap
like tiles from the front.
Shrimp "brood" their eggs like a
chicken (the eggs are held in
their swimming legs -- See
http://en.wikipedia.org/wiki/Pleo
pod). Prawns don't brood --
They just shed their eggs into
the current.
In Thailand, there are mainly three types
of prawns served in restaurants: White
Prawns, Tiger Prawns, and Spiny
6. Clawied Prawns.
goong chae-biao กุ้ งแชบ๊วย White Prawn
Penaeus merguiensis. Also known as
Banana Prawn, it has a white body with
small rust-colored dots. Fully grown,
they obtain a length of 20 cm (8 inches)
or more, but they are harvested before
they reach half that size. The small ones
are sorted and sold as กุ ้ งชีแฮ้ This is the
.
prawn that is found in recipes that just
indicate "prawns".
goong goo laa dum กุ้ งกุลาดํ า Tiger Prawn
Penaeus monodon. It has black and
white stripes and is the giant among
Asia prawns. The females grow to over
30 cm (1 foot) long.
goong gaam graam กุ้ งก้ ามกราม Spiny-Clawed Prawn, Giant
Freshwater Prawn, Freshwater
Lobster
Macrobrachium rosenbergii. These are
the prawns with the long second walking
leg and a large spiny pincher. Spiny-
clawed prawns with blue bodies are
more tender when broiled or baked than
those with grey-green bodies. Smaller
spiny-clawed prawns are called goong
naang กุ ้ งนาง.
goong haeng, kung กุ้ งแห้ง Dried Shrimp
haeng, gung haeng Shelled, salted, and sundried shrimps.
Add to Pad Thai noodles for an
authentic Thai taste. Mildly salty, with a
fragrant aroma, pre-soak in warm water
before adding to salads or grind or chop
and add to chili pastes, soups, stir fries,
sauces, or as a topping.
gratium กระเที ยม Garlic
Sometimes pronounced "grow-tee".
gratium dong กระเที ยมดอง Pickled Garlic
gratium jeow, กระเที ยมเจียว Fried Garlic
gratium jiaw A convenient delicious topping for
noodles and rice dishes.
grawaan, krawan กระวาน Cardamon
Amomum xanthoides Grown in South
Eastern Thailand,Cardamon has been
used since ancient times. These
aromatic pods can be either green,
white or black, and are used in a variety
of sweet and savoury Thai dishes,
especially in curries.
guaitiao, guay dtiow, ก๋ วยเตี ยว Rice Noodles, Rice Stick Noodles
kuaitiao Guaitiao, from a Chinese word, are
opaque ribbon-like rice noodles. They
7. are called "gway tee-ow" in Thai, "chow
fun" in Chinese, or "ban pho" in
Vietnamese. Pre-soak in warm water to
soften, before frying or adding to soups.
These noodles are used to make Pad
Thai
guaitiao sen lek, sen เส้นคล็ก Thin Rice Noodles
lek Resembling spaghetti, these noodles
are sold both fresh and dried. The city of
Chanthaburi is famous for dried sen lek
noodles, which are sometimes called
Jantoboon noodles after the nickname
for the town.
guaitiao sen yai เส้นคใหญ Wide Lane Noodles, Rice River
Noodles
Sold both dried and fresh, although the
latter form is more popular. When fresh
they tend to be rather sticky and need to
be separated before cooking.
haeng แห้ง Dry, Dried
Pronounced "haang" with a very long
"a".
haew, haeo แห้ว Water Chestnut
haw ห่อ To wrap
To wrap, as in Gai Haw Bai Toey
(Chicken wrapped in Pandanus Leaf) ไก่
ห่ อใบเดย
hawn หอม Shallot
hawy หอย Shellfish, clam, oyster, snail, shell
Pronounced with a rising tone.
hawy chen หอยเชลล์ Scallop
Amusium pleuronectes
hawy gap หอยกาบ Clam, Cockle
hawy kraeng Cockle
Anadara granosa and Anadara nodifera.
Also known as arc shell and blood
cockle.
hawy lai Clam
Paphia undulata, Undulated Surf Clam.
8. hawy malaeng phu หอยแมลงภู่ Mussel
Perna viridis.
hawy nang rohm หอยนางรม
hawy pat หอพั ด Scallop
Amusium pleuronectes
het เห็ด Mushroom
Pronounced "head" in a low tone, barely
pronouncing the "d".
het fang เห็ดฟาง Straw Mushroom
Volvariella volvacea
het hawm, het horm เห็ดหอม Shiitake Mushroom
Lentinus edodes, also known as
Chinese Mushrooms or Japanese Black
Mushrooms. Shiitake mushrooms have
a pale brown to dark reddish brown cap
that is generally two to four inches wide.
The young mushrooms have an edge
rolled inward, which nearly flattens out
with age. The stems are tough and
fibrous and are generally detached and
discarded. The cap has creamy white
gills on its underside and its flesh is firm
and white. The mushroom grows in
clusters on hardwood, such as oak,
chestnut and beech. The flesh is meaty
textured with a rich, smoky flavor and
goes well with all foods.
het huu nuu เห็ดหู หนู Cloud Ear Mushroom
Also known as wood ear or tree ear,
these mushrooms are commonly used in
Chinese cuisine. There is a het huu nuu
kao which is a white jelly fungus, เห็ดหู หนู
ขาว, and a het huu nuu see nam dam, เห็ด
หู หนูสีนํา◌้ ตาล is a darker variant. They are
usually purchased in dry form and a
reconstituted with water prior to use.
They swell to triple the dried size and
have a cartilage-like texture.
9. het nang rohm, het เห็ดนางรม Oyster Mushroom
nang lom A fan-shaped mushroom that is white,
light gray, light gray with a bluish tinge,
pale yellow or pinkish in color. It has a
slight odor similar to anise or licorice
and a tender texture with a mild oyster-
like flavor.
hiu nam หิ วนํ า Thirsty
hom daeng หอมแดง Red Shallots
hom daeng jeow, หอมแดงเจียว Fried Red Shallot
hawm daeng jeow, A delicious topper for rice and noodles
hom daeng jiaw and other Thai dishes.
hua hom หัวหอม Onion
hua hom yai หัวหอมใหญ White onion
huah chai bpoh Pickled Radish
Made from salted and pickled daikon-
like turnips. It is both salty and sweet
and makes a nice contrast fried with rice
noodles. Rinse well before adding to
Pad Thai
hoong, hung หุง Slow blanch, to boil or cook
im อิ ม Full (of food), had enough to eat
jabchai จั บฉ่าย Hotchpot, medley, mélange, as in
Tom Jabchai (Vegetable Stew) ต้ ม
จับฉ่ าย.
jaan จาน Plate
jay, sai phak เจ Vegetarian
jiaw, jeow เจียว Crisp fry, to fry in oil
jim จิ ม Dip in
Dip food into sauce, as in the many nam
jim นํ าจิ นrecipes.
jued จืด Bland, tasteless.
In Thailand, Chinese-style soups are
called "bland" soups, like Gaeng Jued
Wunsen (Noodle Soup) แกงจืด วุ ้ นเส้น or
Nam Gaeng Jued (Beef Stock) นํ าแกงจืด .
10. kah min ขมิ น Tumeric
kah ข่า Galangal
kai ไข่ Egg
kai jeow, kai jee-o ไข่เจียว Omelette
kai kow ไข่คาว Fried eggs
kanom ขนม Sweets, desert, or cake
Pronounced "ka-nome".
kee rot แครอท Carrot
kee mao ขี เนา Habitually drunk, a drunkard, very
drunk.
keow, khiew, kiao, เขียว Green
kiew As in Gai Pad Khiao Wan (Chicken Stir-
Fried with Green Curry Paste) ไก่ ผ ั ดเขียวหวาน
or Nam Prik Gaeng Keow Wan (Green
Curry Paste) นํ าพริ กแกงเขียวหวาน
.
11. kanoon, kha nuu ขนุน Jack Fruit
The jackfruit is the shape of a large
melon. The fruit has a green-greyish
skin, and contains a great number of
pips or kernels which are about the size
of a pigeon's egg. These, when roasted,
taste like chestnuts. The fruit is yellow
and succulent, of a sweet taste and
powerful smell. Thais eat the yellow
flesh alone, with ice cream or mixed with
other fruits and coconut milk in a
compote. The cooked seeds find their
way into many dishes.
kao, khao ข้ าว Rice
kao chao, khao chao ข้ าวเช้า Breakfast
Literally, "morning rice". A more formal
way of refering to breakfast is "a-han
kao chao", อาหารข้ าวเช้า, which just means
"food morning rice".
kao dtom ข้ าวต้ ม Rice soup, rice gruel, congee,
rice porridge
kao hom mali, kao Jasmine Rice
hom mali Pronounced "cow homme-mah-lee".
kao koor Powdered Fried Rice
kao niow, kao niow ข้ าวเหนี ยว Sticky Rice
pronounced "cow-knee-owh".
kao niow dom, kao Black Sticy Rice
niow dom Pronounced "cow-knee-owh dumb".
Black sticky rice is nutty and flavorful
like wild rice. Soak and steam or boil to
cook. Serve savory, combined with
cooked white sticky rice, for a nutitious
rice dish. Or sweeten with palm sugar
and serve with coconut milk for a
delicious Thai dessert (kanom).
kao pod ข้ าวโพด Corn
Usually baby corn (ข้ าวโพดอ่อน, literally
young corn) is used in Thai cuisine
kao pad, khao phad ข้ าวผั ด Fried Rice
kao bplao, kao plao, ข้ าวเปล่า Steamed Rice, Plain Rice
khao plao
kao pon, khao pon, Roasted Rice
khua pon
kao soi kai Chicken with Noodles in Curry
12. Soup
kao soi nuea Beef with Noodles in Curry Soup
kao tee-ang ข้ าวคทียง Lunch
Literally, "noon rice"
kao yen ข้ าวเย็ น Dinner, supper
Literally, "evening rice". "yen" is the
early evening hours between 4:00pm
and 6:00pm.
kem เค็ม Salty taste
kom ขม Bitter taste
kuen chai ขึ นฉ่าย Chinese celery
king ขิง Ginger
king dong ขิงดอง Pickled Ginger
kreung เครื อง Ingredients, food, ware, utensil
kreung broong เครื องปรุ ง Condiments
krueng puang เครื องพวง Ring of Spices
Usually served with noodles, the spices
are dried chili powder (Prik Pom),
vinegar with chili slices (Prik Dong), fish
sauce (Nam Pla), sugar
kreung tad เครื องเทศ Spices
krok ครก Mortar
krua Dry Fry
laab, laap ลาบ Minced meat salad, ground meat,
chopped meat, minced meat
lueuat เลือด Blood
Don't you wonder why blood appears in
a food glossary? I once had laab pet
(ground duck salad) with the fresh duck
13. blood poured over it.
lohn หลน Stew or simmer
luak ลวก Blanch (vegetables), soft-boil (an
egg)
lum yai ลํ าไย Longan
Euphoria longana.
luuk chin, look chin ลูกชิ น Meatballs
luuk jan, iuk jan ลูกจั น Nutmeg
luuk pak chee ลูกผั กชี Whole Thai Coriander Seeds
ma fuang มะเฟี อง Carambola Fruit
ma gawk มะกอก Olive
Thai olives are similar in size and shape
to the green olives most people know.
The astringent and tart tropical green
olive is most frequently pickled, to be
nibbled on any time of day dipped in or
sprinkled with a mixture of crushed
chillies, salt and sugar. It is also
frequently sliced up and pounded into a
spicy green papaya salad.
ma-groot มะกรู ้ Kaffir Lime
Citrus hystrix.
14. ma kua, makheua มะเขือ Eggplant
makheua fuang มะเขือพวง Pea Eggplant
Small pea-sized green eggplants with
smooth skin. The young fruit is eaten as
a fresh vegetable, put in nam prik, or
used in curry, green curry, and gaeng
gai.
ma kua poh, มะเขือเปราะ Thai Eggplant
makheua pro Also known as Brinjal, Thai eggplants
are small and round and a a creamy
white color with green stripes. They are
eaten as a fresh vegetable with nam
prik, or used in curry and in Gaeng Paa
(Jungle Curry) แกงป่ า
ma kua teet มะเขือเทศ Tomato
ma kua yao มะเขือยาว Eggplant
A long, thin, green eggplant.
ma la goo, malakaw มะละกอ Papaya
Originally a native of Mexico, the papaya
has been grown in Southeast Asia since
the 16th century and the long yellow or
orange fruit, rich in Vitamins A and C, is
a well-established component of Thai
cuisine. In perhaps its most popular use,
green papayas are sliced into thin strips
and ground together with dried shrimp,
garlic, and hot chilies to produce a fiery
salad called som tam.
maprao, ma praao มะพร้าว Coconut
15. ma-kahm มะขาม Tamarind
Tamarind is a large evergreen tree that
grows in the tropics. It is native to Asian
and, probably, to Africa. The tree may
grow 75 feet(23 meters) tall. It ha leaves
that consist of 10-18 pairs of leaflets and
small, pale yellow flowers. The tamarind
tree produces brown pods that are 2 to 6
inches(5 to 16 centimeters) long. The
pods contain an acidic pulp that may be
eaten fresh or used to make jams,
sauces, syrups, and drinks. The seeds
of the tamarind may be roasted and
eaten. The tamarind grown as a shade
tree in southern Florida, U.S.A
ma-kahm piag ริ กมะขามปี ยก Tamarind paste
ma-muang มะม่วง Mango
Pronounced "ma-moo-ung".
ma-muang dong มะม่วงดอง Pickled Mango
ma-naao มะนาว Lime
Also used for lemon which is not
commonly available in Thailand.
mai sai sai Without intestines :)
maeng ka-phrun แมงกะพรุ น Jellyfish - Sold in dried form.
mali มะลิ Jasmine
man มั น Yam, potato
Also means oil, fat or grease
man-farang มั นฝรั ง Potato, an Irish potato
man-farang ob มั นฝรั งอบ Baked potato
mang-kut มั งคุด Mangosteen
Southern Thailand is the home of the
mangosteen, which appears on markets
in May and continues through most of
the rainy season. This delicious fruit has
a thick, dark-red skin, inside which are
creamy white segments with a sweet,
slightly tart flavor; as a general rule, the
16. more segments a mangosteen has, the
fewer seeds one will find. A knife is used
to slit the skin around the middle, after
which it opens easily and the flesh can
be eaten with a fork as a memorable
after-meal treat.
massaman มั สมั น "Musselman" or Islamic origin
As in Gaeng Massaman Kaa (Curry
Paste) แกงมัสมั นข่า
mee lueang Yellow noodles
muang himaphan มะม่วงหิ ม Cashew Nut
mamuang means "mango", but in the full
พานต์ formal Thai language mamuang
himaphan is a cashew nut; the logic is
as follows: himaphan refers to the
Brahministic equivalent of the Garden of
Eden, and the bean in which the cashew
nut grows is similar to a small mango,
hence the cashew is the "mango of
paradise".
moo, muu, mu หมู Pork
Pronounced "moo".
moo paa, my bpa หมูป่า Wild boar
moo yang หมูย่าง Whole pig roasted over an open
fire.
moo han หมูหัน Pig suckling roasted over an
open fire.
moo sam chan Pork Belly
This is the same cut of pork that is used
for making bacon, with a layer of red
meat, fat and skin. Pork belly is
regarded as one of the tastiest cuts of
the animal despite its fatty content and it
is a particular favorite, whether fried until
crisp or slowly cooked with five-spice
powder. The long cooking method
makes the pork particularly tender and
also helps render much of its excess fat.
Cooked this way, it is often served with
plain boiled rice and vegetables. Pork
belly is often used minced as a secret
ingredient in other dishes to provide
flavor and moistness. It is often
combined with prawns (shrimp) in prawn
cakes and also with beef to give certain
lightness.
moo yawng หมูหยอง Shredded pork, dried and
preserved.
naam maw Fermented Sausage
nam นํ า Water, liquid, juice
nam aep bpeen นํ าแอปเปิ ล Apple juice
17. nam aawy นํ าอ้ อย Sugarcane juice
nam blao นํ าเปล่า Plain water
nam cha นํ าชา Tea, hot or cold
nam dtan นํ าตาน Sugar
The sugar palm tree is call dton dtan, ต้ น
ตาน. "nam dtan" is the liquid from the
palm tree.
nam dtan gruat นํ า านกราด
ต Rock sugar
nam dtan ma praao นํ าตานมะ Coconut palm sugar
พร้าว
nam gati นํ ากะทิ Coconut milk
nam gaeng, nam นํ าแกง Soup, or the liquid part of curry
geeng, nam kaeng
nam gin นํ ากิน Drinking water
nam jan นํ าจั ฌฑ์ Alcohol, liquor
nam jim นํ าจิ น Sauce, Dip
nam kuat นํ าขาว Soft drink
Literally bottled water/liquid.
nam kem นํ าเค็ม Brine, Salt Water
nam keng นํ าเแข็ง Ice
Pronounced "nam kang".
nam king นํ าขิง Ginger Ale
nam makham piag นํ าริ กมะขามปี Tamarind Juice
ยก
nam manao นํ ามะนาว Lemonade
Literally "lime juice".
nam ma kua teet นํ ามะเขือเทศ Tomato juice
nam man hawy, nam นํ ามั นหอย Oyster sauce
man hoi, nam meun Sweetened soy sauce with oyster
hoi extract added
nam man ngah, nam นํ ามั นงา Sesame Oil
meun ngah
nam man pert นํ ามั นพืช Vegetable Oil
พืช ("pert") means vegetation or plant in
Thai.
nam man tua นํ ามั นถั ว Peanut Oil
nam mao นํ าเนา Alcoholic beverage
18. nam mapraao นํ ามะพร้าว Coconut juice, coconut milk
nam nom นํ านม Milk
nam pla นํ าปล่า Fish Sauce (pronounced "nam
plah")
nam pla prik นํ าปล่าพริ ก Fish Sauce with thinly sliced prik
ki nu
nam pla prik ma-nao นํ าปล่าพริ ก Chili fish sauce
This sauce is made by mixing 2
มะนาว tablespoonfuls of fish sauce, 2
teaspoonsful of lime juice, and I
teaspoonsful of chillies. It is used as a
sauce to accompany fried foods or as a
condiment with rice.
nam pon-la-maai นํ าผลไม้ Fruit Juice
nam prik นํ าพริ ก Hot Chili Paste Sauce
A watery sauce of shrimp paste and chili
used as a condiment
nam prik pao, nam นํ าพริ กเผา Roasted Chilli Paste in Bean Oil
prik phao, nam prik An excellent accompaniment to steamed
pow jasmine rice. Made primarily from
roasted red chilis and ground dried
shrimp, it has a wonderful mellow taste.
It is often added to 'tom yum' soup.
nam prik siracha นํ าพริ กศรี ราชา Chili Garlic Sauce
nam peung นํ าผึ ง Honey
"peung" means "bee", so nam peung is
liquid from a bee.
nam salat นํ าสลั ด Salad dressing, mayonnaise.
nam sapparot นํ าสับปะรด Pineapple juice
nam see iu นํ าซี อิ ว Soy sauce
nam som นํ าสัม Orange juice or any citrus juice
nam som ma-kahm นํ าสัมมะ
ขาม Tamarind juice
Made by mixing some of the fruit with
water and squeezing out the juice
nam som paep Palm Sugar
19. nam som saai chu นํ าสัมสายชู Vinegar
nam sup, nam soop Chicken Stock
nam toh-nik นํ าโทนิ ก Tonic water
A very handy word when you need a
vodka tonic or "waat-ka toh-nik", วอดก ั าโท
นิก.
nam waan นํ าหวาน Soft drink, flavored syrup
nan tan sai daeng Granulated Brown Sugar
nang หนัง Animal hide, skin, flesh
nang moo หนังหมู Pork Skin
Used as it is or deep-fried, pork skin is a
Thai specialty. It is made by removing all
the hair and fat from the skin, which is
then scraped clean, boiled until tender,
and then sliced. It can be found in the
frozen food section of Asian stores. It
can be used in soup or stir-fried with
vegetables.
naw mai หน่อไม้ Bamboo Shoots
neua, nua-wua เนื อ Beef, or the meat of any animal
If not specified, hope it is cow meat!
neua bot เนื อบด Ground meat
Pronounce "bote".
neua gae เนื อแกะ Lamb meat
neua gai เนื อไก่ Chicken meat
neua luuk wua เนื อลูกวั ว Veal or calf meat
neua muu เนื อหมู Pig meat (Pork meat)
neua pet เนื อเป๊ ด Duck meat
neua pla เนื อปลา Fish meat
neua sap เนื อสับ Minced meat
neua dtoon เนื อตุ ๋ น Steamed beef
neua yang เนื อย่าง Roast Beef (or roast meat)
neung นึ ง Steam
20. ngah งา Sesame Seeds
ngaw, hgoh เงาะ Rambutan
The fruit is called luk ngaw ลูกเงาะ. Ruby
red and covered with fine green-tipped
hairs, the rambutan is one of the most
attractive Thai fruits and also one of the
most delicious when eaten at the peak
of ripeness between May and
September when it is most plentiful. Thai
rambutans are noted for their sweetness
and considerable quantities are
exported both fresh and canned; the
main growing areas are Chanthaburi
and southern provinces such as Surat
Thani.
nok นก Bird
nok grataa, nok นกกระทา Quail
gradtaa
ob, awb อบ To bake, roast, broil. To cook in
the oven.
ob choei, awb อบเสย Cinnamon
cheeuy Cinnamonum zeylanicum
paa, bpa, bpaa ป่ า Wild
Wild, as in wild boar หมูป่า or wild
mushrooms เห็ดป่ า.
pad, pat, phat ผั ด Fry, fried, usually stir-fried
To cook (a mixture of meat and
vegetables) in a pan with a little oil.
pad kee mao ผั ดขี เนา Spicy Fried Noodles
pad mama Fried Yellow Instant Noodles
pad pak ผั ดผั ก Fried Vegetables
pad see iw ผั ดซี อิ ว Fried Noodles with Soy Sauce
pak, phak ผั ก Vegetable
pak boong, phak ผั กบุ ้ ง Generic term for Swamp
bung Cabbage, Water Spinach, Water
Morning Glory, Water
Convolvulus
pak boong thai, phak ผั กบุ ้ งไทย Thai Water Morning Glory, Thai
bung thai Water Convolvulus
Ipomoea Aquatica. Thai water
convovulus is an annual aquatic plant
that spreads its stems on the water
surface. The stem is succulent, crisp,
green in color and segmented. The
leaves are heart-shaped and commonly
used in kaeng teop, sour spicy soups,
fried with pork, used in yen ta fo and
21. eaten as a fresh vegetable with nam
prik.
pak chi ผั กชี Cilantro
Coriandrum sativum, is of the parsley
family. The leaves and stems are eaten
fresh and used frequently as a garnish.
The root and the seeds are ingredients
in many dishes.
pak chi farang ผั กชี ฝรั ง Stink Weed, Long Leaf Cilantro
Eryngium Foetidum. Stink Weed is an
annual plant with a short clumpy stem.
The leaves are long-shaped, about 3 to
4 inches and 1/2 inch wide with dark
green, with jagged edges. They are
smooth and have a pleasant fragrance
and a characteristic slightly sour taste.
The leaves are eaten as a fresh
vegetable and used to give fragrance to
foods.
pak chi lao ผั กชี ลาว Dill
Literally "Laotian Cilantro". Commonly
seen with street food vendors to add a
taste to soups.
pak dtum leung ผั กตํ าลึง Ivy Gourd
The young, unripe fruit of the ivy gourd,
look dtum leung, ตํ าลึงลูก, is usually eaten
pickled, with nam prik, or used in sour
spicy soups. The leaves and young
shoots are used in soups, gaeng liang,
noodles, or fried.
pak gaat ผั กกาด Lettuce
pak gaat jin ผั กกาดจีน Chinese White Cabbage
Brassica pekinensis. The leaves of
Chinese cabage are light green and
crinkly. Chinese cabbage is commonly
used for soups, fried, or eaten as a raw
vegetable with laab or nam prik.
pak gaat dong ผั กกาดดอง Pickled Cabbage
Chopped crunchy white cabbage is
pickled in vinegar, salt and sugar for
minimum of 3 days. It is served as a
relish or added to dishes while cooking
to give a salty, slightly sour flavor.
pak gaat keow bplee ผั กกาดเขียวปลี Chinese Mustard Green
22. Brassica juncea. Also called Leaf
Mustard or Mustard Green
pak kana ผั กคะน้า Chinese broccoli, Chinese Kale
pak nam dao ผั กนํ าเด้ า Bottle Gourd
pak tawng, pak ผั กทอง Pumpkin
thong
pak wan Forest tree
melientha suavis - the leaves and
flowers are used, and are slightly sweet
panaeng พะแนง, Dry Curry
A dry curry cooked in a pan rather than
แพนง a pot, like Panaeng Nuea (Stir-Fried
Beef Curry) พะแนงเนื อ or Panaeng Gai
(Penang Curry with Chicken) แพนงไก่.
pang geow Wonton Wrappers
These wafer-thin wrappers are made
from egg and wheat flour. They are
available both fresh and frozen.
pang hor Spring Roll Wrappers
Also called Rice Paper. Made from a
mixture of rice flour, water, and salt
these are rolled out by machine to paper
thinness and then dried in the sun. They
are used extensively for wrapping Thai
fresh spring rolls and deep fried spring
rolls. Deep fried spring rolls are wrapped
with crispy fresh lettuce and herbs and
finally dipped in a sweet, sour hot sauce.
pao เผา Chargrill
It literally means "to burn, to heat, to set
fire to".
parlow Braised
pet, bpet เป๊ ด Duck
pet, phed, phet เผ๊ด Spicy, hot taste
pew magroot Kaffir Lime Leaf, Dried
phiset "Special", big serving
ping, bing ปิ ง Grill, Toast
pla ปลา Fish
23. pla buek ปลาบึก Giant Mekong Catfish
pla chikhak Shad
pla chon ปลาช่อน Striped Snakehead, Mudfish
pla chon tala ปลาช่อนทะเล Cobia
Rachycentron canadus
pla dip ปลาดิบ Sushi, raw fish
pla dook ปลาดุก Catfish
pla dook tala ปลาดุกทะเล Striped Sea Catfish
pla een-tree ปลาอินทรี Mackeral
pla een-tree-jood ปลาอินทรี จุด King Mackeral
Scomberomorus guttatus Indo-Pacific
king mackeral popularly (spotted) seer
fish
pla een-tree-pang ปลาอินทรี บ ั ง Spanish Mackeral
Scomberomorus commerson
pla gapong ปลากะพง Fish of the bass and perch family
24. pla gapong dang ปลากะพงแดง Red Snapper
Lutjanus family
pla gapong dang ปลากะพงแดง John's Snapper
gled haang Lutjanusi johni
เกล็ดห่าง
pla gapong dang ปลากะพงแดง Emperor Red Snapper
naa dtang Lutjanus sebae
หน้าตั ง
pla gapong kao ปลากะพงขาว Sea Perch
Lates calcarifer, as in Gapong Kao
Briaw Wan (Sweet and Sour Fish) กะพงขาว
เปรี ยวหวาน.
pla gadtek ปลากะตัก Anchovy
Stolephorus indicus. Indian Anchovy,
also called pla sai dtan ปลาไส้ต ั น. Used to
make nam pla.
pla gra-teeng ปลากระทิง Armed Spiny Eel
Mastacembelus armatus, a fresh-water
eel in Thailand.
pla jalamet จะละเม็ด Pomfret
Also called butterfish, it is a prized
marine food fish. There is the Silver
Promfret จะละเม็ดขาว, and the Black
Promfret จะละเม็ดดํา.
pla kabok Mullet
pla kao Grouper
pla kutsalat Snapper
pla lai ปลาไหล Eel
pla maa ปลาม้ า Soldier Croaker
Nibea soldado
pla meuk, pla muk, ปลาหมึก Generic term for squid and
plameuk cuttlefish
25. pla meuk kluai ปลาหมึกกล้ วย Squid
Loligo formosana, also called Splendid
Squid - A species of squid found in
Southeast Asia.
pla meuk kradong ปลาหมึก Cuttlefish
Sepia pharonis - A commercially
กระดอง important cuttlefish from the Indo-West
Pacific area.
pla nin ปลานิ ล Tilapia
pla o ปลาโอ Generic term for tuna or tunny
pla o kao ปลาโอขาว Frigate Mackeral
Auxis thazard
pla o kreep leung ปลาโอครี บ Yellowfin Tuna
Thunnus albacores
เหลือง
pla rad ปลาแรด Giant Gourami
Osphronemus goramy
pla saa baa Mackeral
pla saa deen, pla ปลาชาร์ดึน Sardine
saa diin
pla sumlee ปลาสําลี Trevally
Seriola nigrofasciata, Black Banded
Trevally
26. pla tapian ปลาตะเพียน Carp
pla tawt ปลาทอด Fried fish
pla pad, pla phat ปลาผั ด Stir-Fried Fish
pla tuu ปลาทู Mackeral
Rastrelliger brachysomus. Also called
Short-Bodied Mackeral. They are about
5 to 7 inches long and have a flat body.
The back is bluish silver with silver belly.
pla tuu naa ปลาทูน่า Tuna
"Tuna" is spelled phonetically.
plara Pickled Mud Fish
pok kak Star Anise
pon lai maai ผลไม้ Fruit (pronounced "poe-lah-my")
pong gkaree, pong ผงกะหรี Curry Powder
karii
priaw, briaw เปรี ยว Sour taste
priaw wan, briaw เปรี ยวหวาน Sweet and sour taste
wan, priaowan
prik พริ ก Chile pepper
prik chee fah พริ กชี ฟ้ า Chile Spur Pepper
prik daeng พริ กแดง Red pepper
prik haeng พริ กแห้ง Dried red chilis
prik leuang พริ กเหลือง Yellow pepper
prik kap klua, prik พริ กกั บเกลือ Mixture of Sugar, Salt and
gap gluea Crushed Chili
Very common to see the street vendors
sell it with fresh fruit
prik ki nu, prik kee พริ กขี หนู Thai chilis
noo Small red or green fiery "bird" or mouse
dropping chili, Capsicum minimum
prik kiao พริ กเขี ยว Green pepper
prik bpon, prik pon พริ กป่ น Chili powder, ground chili
prik sriracha พริ กศรี ราชา Thai Hot Sauce
Used like Tabasco to add heat to
dishes, but it is less sour with a more
27. sweet, garlic taste. Add this chilli sauce
to Pad Thai, fried chicken, or fried rice.
Also called 'Sawd Prik'.
prik tai พริ กไทย Black pepper
Piper nigrum
prik tai awn พริ กไทยอ่อน Green Peppercorns
Literally, "young prik thai".
prik tai kao พริ กไทยขาว White Peppercorns
prik yuat, prik yuet พริ กหยวก Green bell pepper, sweet pepper
prik yuat daeng พริ กหยวกแดง Red Bell Peppers
raad ราด To pour, cover, top, dress
raad naa, rad na ราดหน้า Wide Noodles in Gravy
rawn ร้อน Hot
In Thailand, it is often pronounced as
"lawn".
sa ra nae สะระแหน่ Mint leaves
Thai mint leaves are round, not thick,
hairless, and slightly wavy. The stem
tends to be dark red. It is easy to grow,
and Thais commonly plant it in pots kept
near the kitchen, where it can always be
easily gathered.
sai ไส้ Intestines
Don't let that necessarily scare you! It
also could mean "stuffing" or "filling"
(food packed inside other food). Lum sai
lek (ลีไส้ล็ก) is a small intestine. Lum sai
yai (ลีไส้ใหญ่) is a large intestine or colon.
sai grog, sai grook, ไส้กรอก Sausage
sai ua
saak, sahk สาก The pestle of a mortar and pestle
28. Good for pounding things! -- Also means
a "penis", which is also good for
pounding things. :)
salad สลั ด Salad
sapparot สับปะรด Pineapple
The pineapple is native of Central
America (Christopher Colombus
discovered it along with the West Indies)
and it has been grown in Thailand for
several centuries, especially in the
sandy soil along the sea coasts. Indeed,
so widespread has cultivation been in
recent years that today the kingdom
ranks as the world's leading exporter of
canned pineapple. Besides being eaten
fresh or drunk as juice, the chopped fruit
is often an ingredient of cooked dishes
such as a spicy soup called kaeng khua
sapparot and phat sapparot, which is
fried pineapple with prawns, chillies, and
onions. The main fruiting seasons for
Thailand are April to June and
December to January but some varieties
are on the market year-round.
sen mee, sen mii Vermicelli Rice Noodles, Thin
Lane Noodles
These noodles are called 'may-fun' in
Chinese, or "mee hoon" in Malay.
Vermicelli rice noodles are excellent pre-
soaked in water and added to stir fry
dishes. Season with oyster sauce and
fish sauce for a quick, inexpensive one-
plate meal. These rice flour noodles
should not be confused with mung bean
vermicelli, which is made with mung
bean flour.
Ingredients: Rice flour and water.
si iu ซี อิ ว Soy Sauce
Pronounced approximately "see yew"
(also nam si iu)
si iu dam ซี อิดํ า Dark Soy Sauce
A viscous and sweet mixture of soy
sauce and molasses
si iu khao ซี อิขาว Light Soy Sauce
si iu wan ซี อิ วหวาน Sweet Dark Soy Sauce
saawn,som ส้อม Fork
see krong ซี โครง Ribs, rib of an animal, spare ribs
sot สด Fresh, green; not spoiled; new;
newly produced or minted; raw
29. som ส้ม Orange
Thai oranges are green with a slight
amount of orange color. The juice is
bright orange and tastes nothing like
orange juice in the USA!
som oo ส้มโอ Pomelo
This is the Thai version of a grapefruit,
but with a sweet rather than a sour taste
and considerably larger. A number of
varieties are grown, with succulent flesh
that may be pale yellow, orange, or red,
and since the unpeeled fruit can be kept
for around a month it is a popular
addition to Thai meals. The peak fruiting
season is from August to November, but
some pomelos are available throughout
the year.
som tam, som tam ส้มตํ า, ส้มตํ า Papaya Salad
malakaw Literally "sour and pound papaya"
มะละกอ
sook สุ ก Ripe, mature, cooked, done,
boiled
sook sook สุ กๆ Cooked well done, when refering
to meat
sook sook dip dip สุ กๆดิบๆ Cooked medium, when refering to
meat
soop ฃุบ Soup
From the English word, "soup".
soop hua hawm ฃุบหัวหอม Onion Soup
ta khrai, takrai ตะไคร Lemongrass
talae, ta lee, thelah ทะเล Seafood
tao hu khao chaniton Soft or Silken Tofu
tao hu leuang Yellow Tofu
30. tao hu, tao huu, thao เต้ าหู ้ Tofu, bean curd
hoo, dao hoo
tao jiao nam, dao Preparation made with fermented
jiow nam soybeans and flour
taeng kwah, แตงกวา Cucumber
thangkwa
thangmoo แตงโม Watermelon
Sweet and refreshing, ruby-red chunks
of watermelon are an essential part of
nearly every fruit platter. In Thailand,
pieces of watermelon are often dipped
into salt before eating; the delicious juice
is also extracted and widely sold as a
beverage.
tit choo ทิชชู่ Literally translated "tissue", toilet
paper
ton hom ต้ นหอห Green Onions, Spring Onions
tawd, taud, tod, tort ทอด To fry, to fry in deep fat, deep fry
tua ถั ว Nut or Bean
Sometimes a peanut is simply called
"tua".
tua li song ถั วลิสง Peanuts
31. tua ngok, tua nork ถั วงอก Bean Sprouts
tua phak yao ถั วฝักยาว Long Beans, Yard Long Beans
tua poo ถั วพู Wing Beans
wan, waan, wahn หวาน Sugary, Sweet Taste
woon-sen, wunsen วุ ้ นเส้น Mung Bean Noodles
Mung bean noodles are glass,
cellophane, green bean thread, dried
bean thread, or "fun-see" in Chinese.
These noodles are stiff like nylon fishing
line in texture and can be difficult to
handle.
yang, yaang ย่าง Grilled, roasted, baked,
barbequed
As in Gai Yang Isaan (Barbequed
Chicken) ไก่ ย่างอีสาน or Pla Meuk Yang
(Barbequed Squid) ปลาหมึกย่าง.
yat ยั ด To stuff
It is very common to see "yat sai" ยั ดไส้to
indicate "stuffed" as in Peek Gai Yat Sai
Goong (Shrimp Stuffed Chicken Wings)
ปี กไก่ ย ั ดไส้กุ,้ ง Kai Yat Sai (Omelet) ไข่ย ั ดไส้, or
Prik Yat Sai (Stuffed Bell Peppers) พริ กยั ด
ไส้.
yee-rah, yiri ยีหร่ า Cumin
yen เย็ น Cold
Also means early evening between
4:00pm and 6:00pm, as in "kao yen" for
evening rice or "dinner".
yod ยอด Superb, excellent, best, supreme
As in Gai Pad Yod Kao Pod (Chicken
with Baby Corn) ไก่ ผ ั ดยอดข้ าวโพด