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- 1. 1
- 2. What’s the problem with this picture? 2
- 3. Leaves Money on the Table 3
- 5. Devalues relationships with sponsors 5
- 6. Solution 90% of Texts are read within 3 minutes of delivery 6
- 7. Last Minute Ticket Offers 7
- 9. Traction 9
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- 17. Market Size 400,000,000 Tickets Sold (2011) $3.2 Billion Revenue in Online Tickets 17
- 18. Go To Market Strategy Media Partners in the top 25 markets (Simmons Media, KISS FM, Clear Channel) 18
- 19. Text TIX to 53535 for Tickets Text Upgrade to 96969 for an upgrade offer Text Swift to 53535 for a chance to win Taylor Swift Tickets Text Jazz to 96969 to join the Jazz Nation VIP text list 19
- 20. Executive Team • Mark Harmsen – President & CEO 8 Years Event Sales & Business Experience Utah Flash, Rock Star Shows, Dew Tour, NBC Sports & Olympics • Adrian Johnson – CTO 13 Years Software Development & IT Management Experience Bonneville Communications, IO Technologies 20
- 21. Projected Revenue (000’s) 45,000 40,000 35,000 30,000 25,000 20,000 Revenue EBITDA 15,000 10,000 5,000 - 2012 2013 2014 2015 2016 (5,000) 21 Gross Margin 75%, EBITDA Margin 30%
- 22. Thank You! Text “investor and your email address”” to 96969 to have this presentation sent to you! 22
- 23. Upgrading Your Event Experience Ticket Offers Text “Tickets”to 96969 Seat Upgrades Text “UPGRADE”to 96969 23
Editor's Notes
- Thank you all for being here! My name is Mark Harmsen and I am the Founder and CEO of Text Me Tix (The most convenient way to buy tickets Last Minute)!I’ve been working for the last 8 years in event ticket sales……as the director of ticket sales for an NBA basketball team I noticed an acute problem in the industry. So I left my post to create…
- What’s the problem with this picture?.....There’s nobody in the seats!!!This is a real problem that venues and organizations face everyday and it’s known as“Un-Used Inventory”
- The problem with un-used inventory is that it leaves money on the table!Not just in ticket sales but ancillary forms of income such as:-Parking-Merchandise-Concessions (People love their $10 Beers)
- More fans = More ExcitementMore Excitement = A better Experience
- Imagine you’re the VP of Marketing for Hyundai Motors. How would this site make you feel? Practically No-one to see your signage or hear your in game promotion?
- The solution to this problem is getting the word out about specific ticket offers in the most effective way possible.That way is via cell phones and via texting-Did you know that 90% of Text messages are read within 3 minutes of delivery?-This creates a perfect “Fire Sale” platform for venues
- So that’s what we do…..We have 2 services reallyThe first is liquidating un-used inventory for venues by broadcasting amazing deals via text message to our network of subscribers IMMEDIATELY Then …Once you’re at the event, we work with the venue to locate seats that didn’t sell and give attendees the opportunity to enhance their experience by upgrading into those better seatsWe take you from here
- To hear…..We save fans money and create an additional revenue stream for the venue
- The best part…is that we’re actually doing it! We’ve already sold thousands of tickets! WE’VE GOT TRACTION!!!With $2500 in marketing we were able to get 6000 subscribers in just a few months.But then in February we entered into an agreement with Simmons Media that increased our database to more than 70,000 Text recipients and 120,000 Facebook followersCurrently we are in discussions with KISS FM in Los Angeles about plugging Text Me Tix in to their network of more than 600,000 text recipients
- This is James- He’s the director of Ticket Sales for the Utah Blaze Arena Football teamJames has a problem…. He needs to put butts in seats for the upcoming game
- He decides to give text me tix a try because they can get the word out to tens of thousands of people instantly!
- Working with text me tix James puts together his offer for 60% off and a free hot dog!
- Using our propriety software the offer is then broadcasted to a targeted group of subscribers
- The call to action comes directly to your phone in the form of a text and with one simple touch you’re taken directly to the offer within the Text Me Tix mobile site-In 2010 there were already 500 Million smart phones world wide….by 2015 there’s projected to be more than 2 billion
- Text Me Tix allows users to customize their settings so that they only receive offers that interest themFor example at anytime you can decide to turn on or off sports offers, or perhaps your only interested in sports deals and want to stop receiving theater dealsNot only do we alert subscribers about concert, theater and sporting events…but Text Me Tix really hits home on General Admission type events such as expos, amusement parks, haunted houses, ski resortsLottery tickets, LDS General Conference, and parking tickets….ok maybe not those last few
- Finally you get your ticket right where you want it….on your phone
- $3.2 Billion in revenue in Online Ticket Sales and $2.1 Billion in online ticket sales never gets sold……and that’s what we’re going to doIn 2007, eBay’s acquired StubHub for $310. The following year Ticketmaster purchased the ticket site TicketsNow for $265 million (2008)EventBrite = 1.8% Marketshare & $800 Million Revenue in 3 years
- -We stumbled upon something astounding with our relationship with Simmons Media…...Remember we increased our reach from 6,000 to 70,000 over night, There’s a Simmons Media out there in each of the top radio marketsRadio stations are looking for useful and lucrative ways to use that data.– Text Me Tix will create strategic partnerships with venues by giving them the ability to generate untapped revenue from upgrades within our system as well as gather valuable data from public address reads
- You see….The beauty of text is that it’s so easy to capture data. You simply pull out your cell phone and textThere’s no waiting until you get home or having to remember the name of a companyThe data is captured instantly and the response or call to action can be tailored exactly how you want
- Our All Star team is made up of experienceI have Master’s in Sports Management from Columbia University and 8 years experience in event sales and promotions with organizations such as the NBA and Action Sports TourAdrian, our CTO has 13 years of software development experience, and as the Student Body President of the University of Utah built “U Life”…… an online event management system of more than 10,000 student subscribers. Most recently he worked with Bonneville Communications on the “I’m a Mormon Campaign” Starting his career in online marketing in Silicon Valley, Spencer Rogers brings more than 15 years of Online, Search Engine and Viral Marketing to the Team. Arun Kumar handles our mobile app development and has developed mobile solution strategies for Tick Tech Pros and DirectSeats.com
- In 2012 one we’re going to do X amount of revenue and x amount of profitBut once we obtain the necessary funding we are going to work extremely hard to break even in 18 months by creatingthe relationships with media companies and venues that will catapult our text database, revenue and thus profits!Five Years we’re seeing revenues of $33 Million