Internal / External Analysis Direct / Indirect Competitors Market Analysis Strategic Competitiveness

2. • Internal / External Analysis
• Direct / Indirect Competitors
• Market Analysis
• Strategic Competitiveness

3. A joyous occasion of Eid Spicy food that everybody
loves in Pakistan
Handicrafts done
by Pakistanis
Fashion Industry in Pakistan
Flourishing day by day
Leading Retailers operating
World’s Leading
Apparel Brand in
Pakistan
Local Brand Penetrating
exceptionally

4. Area: 796,095 sq km (land: 770,875 sq km and water: 25,220 sq km)
Official Language: English, Urdu
All About PakistanAll About Pakistan
Source: https://www.tradingeconomics.com
Key Macro Economic Indicators FY13
GDP Growth 3.60%
Exports - US$ Billion 24.50
Population (Million) 180 Million
Dimensions
Exchange Rate 1 USD == PKR PKR:98
Average Wages US$:102
Textile contribution in total exports
60%
Employment contribution to total workforce 38%

5. Weakness

6. Benefits
 More than 600 kinds of goods could be exported duty free after receiving this status.
 96% of products exported to the EU/UK by Pakistan will enjoy duty free access.
 Only the second country in the entire South and South East Asian region to have duty free
access to European Union.
 Competitors in the Textile & Clothing sector have no duty free access as well as no
preferential access.
 Duty elimination for approx. 9% (varying in different product lines)
 GSP Plus status awarded for 10 years..

7. World Trade Share
China, 24%
Hong Kong, 9%
Italy, 7%
Taiwan, 2%
Pakistan, 2%
Mexico, 2%
Indonesia, 2%
Other, 27%
Germany, 6%
Turkey, 4%
Belgium, 3%
France, 3%
United States, 4%
India, 3%
Korea, Republic
of, 3%
Direct Competitors:
1)China
2) Bangladesh
3)India
The above direct competitors of Pakistan in textiles are due to the low labor wages, political instability, uninterrupted
power supply. Other factors such as efficiency, low cost of doing business and modernized machineries

9.  Entry and Exit barriers
 a) Legal environment and Incentive from government in textile industry
 b) Energy crises
 Level of competition
 a) Internal -national stage the level of competition is high because textile industry needs huge investment
 b) External - international level industry is facing competition from other developing countries like
Bangladesh, India
 Bargaining Power of Buyers
 Bargaining power of buyer is very high because of increasing number of suppliers throughout the globe, there
are many options available to place orders
 Bargaining Power of Suppliers
 Bargaining power of supplier is very low because of number of suppliers which are producing similar products
 Threat of Substitute
 In textile industry threat of substitute is low because people don’t have any option to purchase another product to
satisfy their need.

10. Porter’s Five
forces
LOW MEDIUM HIGH
Entry & Exit barrier
Level of competition
Bargaining power of buyers
Bargaining power of suppliers
Threat Of Substitute
Potential Competitors:
1)Vietnam
2)Indonesia
3)Jordan
4)Taiwan

11. Source: http://www.tdap.gov.pk/
Total
$24.46 Bln

12. Source: www.trademap.org

13. Track suits, ski suits and
swimwear; other garments
$2.3 Bln 6%
Men's singlet, briefs, pyjamas,
Sleep wears, bathrobes etc
Men's Trousers, Denim & Non
Denim Bottom, Shorts &
Jackets.
Women's Bottoms, Skirts,
Shorts Dresses & Jackets.
Gloves, mittens and mitts
0%
$0.15 Bln 21%
$3.9 Bln 2%-4%
$0.07 Bln 6%
$0.88 Bln 3%-9% $0.01 Bln 25%
$0.04 Bln 3%-7% $0.12 Bln 27%
$0.4 Bln 4%-21% $0.01 Bln -5%
UK IMPORTS
FROM WORLD
UK IMPORTS
FROM
PAKISTAN
PAK
SHAREYOY YOY
Source: www.trademap.org

14. Panty hose, tights & other
hosiery.
$0.6 Bln 8%
T-shirts, singlets and other
vests
Men's shirts.
Men's Trousers, Shorts,
Pullovers & Hooded Jackets,
Women's Trousers, Shorts,
Skirts, dresses, etc.
2% $0.50 Bln 3%
$0.03 Bln 7%0% $0.22 Bln 3%
$2.5 Bln 2%-4% $0.47 Bln -7%
$0.7 Bn 3%-5% $0.21 Bln 25%
$1.5 Bln
1%0% $0.01 Bln 22%
UK IMPORTS
FROM WORLD
UK IMPORTS
FROM
PAKISTAN
PAK
SHAREYOY YOY
Source: www.trademap.org

15. Knit Tops
CVC 338/339
Bottoms
CVC 347/348
Underwear
CVC 352
Jackets
CVC 334 / 335
Hosiery
CVC 332
5 / 15
GLOBAL
RANKING
7 / 6
12
2 / 9
4
Others
$ 747
$13,187
$13,006
$ 1,969
TOTAL
US IMPORTS
$11,790
$ 70
$ 95
$ 453
$ 510
$ 92
$ 148
$ 2,168
“PAK
SHARE”
4%
3%
3%
5%
13%
1%
US IMPORTS
FROM PAKISTAN

16. Countries Textile Apparel Total
Pakistan 7.47 3.91 11.38
China 48.68 95.39 144.07
India 9.33 10.19 19.52
Bangaladesh 0.23 7.18 7.41
Veitnam 0.63 4.9 5.53
Indonesia 3.6 5.7 9.3
0
20
40
60
80
100
120
Pakistan
China
India
Bangaladesh
VeitnamIndonesia
Countries
ValueinbillionUS$
Textile
Apparel

18. • Focus On Value Addition
• Technology Up-gradation & Capacity Building
• Human Resources Development
• Removal of Energy Crisis
• Exploration of new Export Markets
• Reducing the cost of doing Business in Pakistan
• Improvement in productivity
• Awareness of International Quality Standards
• Introducing concept of on-the- job-training
• Introducing efficient management techniques
• Collaborating with buyers on forecasting and inventory management

20. Thank You !