BIGHow big thinking about impact, working with
passion, and getting comfortable with risk can
propel leaders to success in work and life.
10x vs. 10% change.
The originality paradox - Seth Godin
There are a billion people trying to do something important for the first time. These
people are connected by the net, posting, creating, daring to leap first.
It's hard, because the number of people racing with you to be original is huge.
The numbers are so daunting that the chances that you will create something that
resonates, spreads and changes the culture are really close to zero.
But it's also certain that someone will. In fact, there's a 100% chance that someone
will step up with an action or a concept so daring that it resonates with us.
Nearly zero and certain. At the same time.
Pick your odds, decide what you care about and act accordingly.
– Mark Zuckerberg
The biggest risk is not taking any
risk. In a world that’s changing
really quickly, the only strategy that
is guaranteed to fail is not taking
any risk.
You can change the future with your impact.
Your passion will inspire others to join you.
Big bets are placed on big opportunities.
Ride the exhilaration of risk.
I’ve sunk and soared. Soaring is
better, even when when the
adrenaline makes you dizzy.
Get started.
Ten steps.
I WANT TO ___________________________________Your big a*# goal here.
1. Start with the end.
2. Believe you can succeed. Then do the work.
Vision
Inspire PlanInnovate Measure Team
What about strategy?
“In	real	life,	strategy	is	actually	very	
straigh4orward.	You	pick	a	general	
direc<on	and	implement	like	hell.”	
-	Jack	Welch,	long/me	CEO	of	GE
3. Even big change starts small - with one passionate individual.
4. Shout or whisper, but share your vision.
“A	ceramics	teacher	announced	on	opening	day	that	he	
was	dividing	his	class	into	two	groups.



All	those	on	the	le@	side	of	the	studio,	he	said,	would	
be	graded	solely	on	the	quan<ty	of	work	they	
produced,	all	those	on	the	right	solely	on	its	quality.



On	the	final	day	of	class	he	would	bring	in	his	
bathroom	scales	and	weigh	the	work	of	the	“quan<ty”	
group:	50	pounds	of	pots	rated	an	“A”,	40	pounds	a	
“B”,	and	so	on.



Those	being	graded	on	“quality”,	however,	needed	to	
produce	only	one	pot — albeit	a	perfect	one — to	get	
an	“A”.	
5. Learn by doing.
Source: Michael Edson, Web and New Media Strategist
At	grading	<me	the	works	of	highest	quality	
were	all	produced	by	the	group	being	graded	
for	quan/ty.



While	the	“quan<ty”	group	was	busily	churning	
out	piles	of	work—and	learning	from	their	
mistakes — the	“quality”	group	had	sat	
theorizing	about	perfec<on	and	learned	very	
liOle.	
Learn by doing.
Source: Michael Edson, Web and New Media Strategist
6. Resources are not an excuse for waiting.
Video: NARAYANAN KRISHNAN, A companion to the forgotten
7. Embrace speed. Speed + Learning = Progress
8. Measure success and failure.
9. Find your tribe.
10. Celebrate every little win; then up the ante.
11. Bonus thought for nonprofits…
Strive to be so successful that
you put yourself out of business,
because the problem is solved.
Some examples from my life.
Some examples from my life.
Some examples from my life.
Some examples from the real world: Charity: Water
Some examples from the real world: Pencils of Promise
It started with a pencil in 2008.
Today, Pencils of Promise has
built more than 300 schools.
Some examples from the real world: GirlTrek.
What are your bold goals?
What’s holding you back?
Hands up!
Ready. Set. GO BIG!

Think Big. Do Big.