Out of the Box Testing Ideas for covers, tip-ons, wraps, wallet cards, bind-ins and other gizmos worthy of a test. Testing is in the DNA of every successful cataloger. Finding the right message, offer, and products can do magical things to your bottom line. But have we become too complacent in how we test? If your direct mail testing ideas have become a bit lackluster then maybe you should consider vehicles that other brands have found to increase response. Direct mail testing advice from the pros Join Lois Brayfield, Catalog University Dean of Creative as she talks with two seasoned catalog experts who have found the secret sauce to increasing ROI, even with a more expensive tactic. You’ll hear from Wade Lee Jones, Senior Director, Direct to Consumer at The Journeys Group; and, Christopher Werler, Catalog & Direct Mail Marketing Consultant and CEO of Amherst Direct. This lively discussion covers their thoughts on: What is most important when testing a new format? How do you measure success? What are some of your more successful tests? How do you determine the best offer? This session promises to be packed with plenty of take home goodies for your testing initiatives. No matter if you are currently testing, or just wishing you had more answers, this is a Pub Talk you won’t want to miss!

1. Out-of-the-Box Testing:
Covers,Wraps,WalletCards,Bind-ins&OtherGizmos.

2. Lois Brayfield
CEO; J.Schmid
Christopher Werler
CEO; Amherst Direct
Wade Lee Jones
Senior Director
Direct to Consumer
The Journeys Group

3. TESTING

4. TESTING
Covers
wraps
Wallet Cards
BIND-INS
Tip-ons
GIZMOS

5. Wade Lee Jones
Senior Director
Direct to Consumer
The Journeys Group

6. 1. Where We Are

7. Can you spot the difference?

8. Can you spot the difference?

9. Can you spot the difference?

10. 2. Price Promotions

11. Dry Release Cards

12. 3. Product vs. People

13. 4. Additional Offers

14. Christopher Werler
CEO; Amherst Direct

21. SUMMER
SALE
$20 off*

22. $20 OFF
Shopatstoreorjcrew.com
UseCode:1234-4567-9101-1213
For YOU
$20 OFF
Shopatstoreorjcrew.com
UseCode:1234-4567-9101-1213
For a FRIEND

23. $20 off forYOU . . .
...and $20 offfor aFRIEND!
$20 OFF
Shopatstoreorjcrew.com
UseCode:1234-4567-9101-1213
For YOU
$20 OFF
Shopatstoreorjcrew.com
UseCode:1234-4567-9101-1213
For a FRIEND
Peel now. tuck into your wallet or near computer!

24. $20 off forYOU . . .
...and $20 offfor aFRIEND!
$20 OFF
Shopatstoreorjcrew.com
UseCode:1234-4567-9101-1213
For YOU
$20 OFF
Shopatstoreorjcrew.com
UseCode:1234-4567-9101-1213
For a FRIEND
Peel now. tuck into your wallet or near computer!
SUMMER
SALE
$20 off*

27. Messaging and extra
merch space here.
Highlight new products.

28. Jane Smith
123 Main Street
Mainville, MA 01234
III IIIIIII I IIII IIIIII III IIIIII II IIIIIIIII
Printed on wallet
card sans promo
code copy directs
to look on front for
the card(s).

31. $20 off forYOU . . .
...and $20 offfor aFRIEND!
$20 OFF
Shopatstoreorjcrew.com
UseCode:1234-4567-9101-1213
For YOU
$20 OFF
Shopatstoreorjcrew.com
UseCode:1234-4567-9101-1213
For a FRIEND
Peel now. tuck into your wallet or near computer!

32. $20 off forYOU . . .
...and $20 offfor aFRIEND!
$20 OFF Shopatstoreorjcrew.com
UseCode:1234-4567-9101-1213
For YOU
$20 OFF
Shopatstoreorjcrew.com
UseCode:1234-4567-9101-1213
For a FRIEND
Peel now. tuck into your wallet or near computer!

33. Benefits:

43. Christopher Werler
CEO; Amherst Direct
Wade Lee Jones
Senior Director
Direct to Consumer
The Journeys Group
LetsTalk!

44. What is the most
important thing in testing??

45. How do you determine
what offers to test??

46. What surprises you
most in testing??

47. How important is
a back test??

48. Beyond catalogs, what
other format would you
recommend testing?
?

49. testing2015

50. Thankyou!

51. Interested in another topic or would like to speak?
Contact me at
loisbrayfield@cataloguniversity.com