This document discusses how to implement consistent testing into fundraising programs through a testing methodology. It outlines an 8-step testing process including setup and discovery, quantitative and qualitative analysis, hypothesis formation, test planning, asset creation, testing and reporting. The benefits of testing are highlighted as continually improving supporter experience, ongoing performance optimization through iterative learning, and mitigating risk. Common testing pitfalls like spaghetti testing are discussed. Examples are provided on formulating hypotheses and how one organization iteratively tested a donor impact report over 5 tests leading to lifts in key metrics.
FAQ for the Predictive Testing of OpportunitiesThe Inovo Group
Information about the new service from Inovo that can accurately predict whether or not an opportunity your company is considering will succeed or not.
Emerging Challenges for Artificial Intelligence in Medicinal ChemistryEd Griffen
Presentation by Dr Ed Griffen of MedChemica Ltd, at The IBSA Conference "How Artificial Intelligence Can Change the Pharmaceutical Landscape“ - LUGANO, October 9th 2019.
Go Predictive Analytics, LLC is a premier data mining and predictive analytics consulting company. We remove the barriers that loom large with creating and deploying data mining solutions for high ROI.
FAQ for the Predictive Testing of OpportunitiesThe Inovo Group
Information about the new service from Inovo that can accurately predict whether or not an opportunity your company is considering will succeed or not.
Emerging Challenges for Artificial Intelligence in Medicinal ChemistryEd Griffen
Presentation by Dr Ed Griffen of MedChemica Ltd, at The IBSA Conference "How Artificial Intelligence Can Change the Pharmaceutical Landscape“ - LUGANO, October 9th 2019.
Go Predictive Analytics, LLC is a premier data mining and predictive analytics consulting company. We remove the barriers that loom large with creating and deploying data mining solutions for high ROI.
Slides from Tony Martin-Vegue's presentation at SIRAcon 2018, February 7, 2018
"Crowdsourced Probability Estimates: A Field Guide"
Abstract:
Crowdsourced Probability Estimates: A Field Guide
Probability estimates are the cornerstone of any good risk assessment in which data is sparse or expensive to come by, and are often thought of as one of the best ways to supplement existing information with subject matter expertise. Many risk analysts, however, can run into issues when trying to integrate the opinions of many subject matter experts into a risk management program.
Some of these problems are: seemingly contradictory probability estimates, bias that can creep into results and the challenge of collecting and using large amounts of data.
This talk covers the presenter's own experience in building a program within a company to crowdsource probability estimates from a varied group of subject matter experts, controlling for bias, weeding out those that aren’t exactly experts and scaling the program for large companies. Participants will be surprised to find that they already have many of the tools they need to get started, such as the ability to email surveys and simple models to create distributions from many the probability estimates they collect.
Business analytics in healthcare & life scienceSanjay Choubey
Business analytics for Healthcare, Life Science businesses. Trends, Issues, Challenges, process & steps, Business drivers, Market & compliance, Big data and approach to overcome
REQUE - Predictive lead scoring for recruiters and talent agenciesMiroslav Maráz
ReQueu is a machine learning powered predictive lead scoring engine that scores incoming job requisitions in real time in order to predict their likelihood of success, revenue and much more. It offers foresight based on historical data, so talent agencies can stop guessing if their leads are worthy and deploy prioritization strategies to invest time and money into leads that will produce the greatest return. The benefits will be shortened recruitment cycle, reduced effort, improved conversion rate and impact on the bottom line.
Find out more at https://untitled-research.com
[Webinar] Scaling experimentation: 5 key pillars of maturity by Nick SoChris Goward
Go behind the curtain with WiderFunnel's Director of Strategy, Nick So, as he shares exclusive learnings from his experience building successful experimentation programs for companies like HP, Asics, Magento, and IBM. During this webinar, you’ll get an insider look at the frameworks and strategies that WiderFunnel developed to help clients scale experimentation and accelerate through the phases of maturity.
Executive Briefing: Introduction to Strategic ExperimentationMetre22
Traditional approaches to strategic analysis focus on finding the single best path forward, but businesses who deal with uncertainty may require a strategic experimentation approach. Find out if this approach is right for you.
ReQue - Advanced Analytics for Lead Scoring in RecruitmentAnthony Leshinsky
ReQue is an advanced analytics platform built by Untitled Research. It is designed for recruitment optimization and utilizes AI/ML technology to learn from customer outcomes and automatically predicts outcomes for new leads.
Next Generation Compliance: Using Analytics to Reduce Compliance Riskqordata
In this SlideShare, we will cover a compliance officer’s perspective on using analytics to enhance existing compliance and monitoring programs.You will also get a hands-on walk-through of top three methods that compliance officers can use to effectively monitor spend programs and reduce spend submission risks throughout the year.
Dashboards that Set Your App Apart: The Complete Predictive Analytics Lifecyc...Hannah Flynn
Applications with predictive analytics are able to deliver massive value to end users. But what steps should product managers take to add predictive analytics to their applications?
In this webinar, we’ll walk through an end-to-end lifecycle of embedding predictive analytics inside an application. Find out how a real-world application decided what predictive questions to ask, sourced the right data, organized resources, built models, deployed predictive analytics in production, and monitored model performance over time.
Dashboards that Set Your App Apart: The Complete Predictive Analytics Lifecyc...Aggregage
Applications with predictive analytics are able to deliver massive value to end users. But what steps should product managers take to add predictive analytics to their applications?
In this webinar, we’ll walk through an end-to-end lifecycle of embedding predictive analytics inside an application. Find out how a real-world application decided what predictive questions to ask, sourced the right data, organized resources, built models, deployed predictive analytics in production, and monitored model performance over time.
Slides from Tony Martin-Vegue's presentation at SIRAcon 2018, February 7, 2018
"Crowdsourced Probability Estimates: A Field Guide"
Abstract:
Crowdsourced Probability Estimates: A Field Guide
Probability estimates are the cornerstone of any good risk assessment in which data is sparse or expensive to come by, and are often thought of as one of the best ways to supplement existing information with subject matter expertise. Many risk analysts, however, can run into issues when trying to integrate the opinions of many subject matter experts into a risk management program.
Some of these problems are: seemingly contradictory probability estimates, bias that can creep into results and the challenge of collecting and using large amounts of data.
This talk covers the presenter's own experience in building a program within a company to crowdsource probability estimates from a varied group of subject matter experts, controlling for bias, weeding out those that aren’t exactly experts and scaling the program for large companies. Participants will be surprised to find that they already have many of the tools they need to get started, such as the ability to email surveys and simple models to create distributions from many the probability estimates they collect.
Business analytics in healthcare & life scienceSanjay Choubey
Business analytics for Healthcare, Life Science businesses. Trends, Issues, Challenges, process & steps, Business drivers, Market & compliance, Big data and approach to overcome
REQUE - Predictive lead scoring for recruiters and talent agenciesMiroslav Maráz
ReQueu is a machine learning powered predictive lead scoring engine that scores incoming job requisitions in real time in order to predict their likelihood of success, revenue and much more. It offers foresight based on historical data, so talent agencies can stop guessing if their leads are worthy and deploy prioritization strategies to invest time and money into leads that will produce the greatest return. The benefits will be shortened recruitment cycle, reduced effort, improved conversion rate and impact on the bottom line.
Find out more at https://untitled-research.com
[Webinar] Scaling experimentation: 5 key pillars of maturity by Nick SoChris Goward
Go behind the curtain with WiderFunnel's Director of Strategy, Nick So, as he shares exclusive learnings from his experience building successful experimentation programs for companies like HP, Asics, Magento, and IBM. During this webinar, you’ll get an insider look at the frameworks and strategies that WiderFunnel developed to help clients scale experimentation and accelerate through the phases of maturity.
Executive Briefing: Introduction to Strategic ExperimentationMetre22
Traditional approaches to strategic analysis focus on finding the single best path forward, but businesses who deal with uncertainty may require a strategic experimentation approach. Find out if this approach is right for you.
ReQue - Advanced Analytics for Lead Scoring in RecruitmentAnthony Leshinsky
ReQue is an advanced analytics platform built by Untitled Research. It is designed for recruitment optimization and utilizes AI/ML technology to learn from customer outcomes and automatically predicts outcomes for new leads.
Next Generation Compliance: Using Analytics to Reduce Compliance Riskqordata
In this SlideShare, we will cover a compliance officer’s perspective on using analytics to enhance existing compliance and monitoring programs.You will also get a hands-on walk-through of top three methods that compliance officers can use to effectively monitor spend programs and reduce spend submission risks throughout the year.
Dashboards that Set Your App Apart: The Complete Predictive Analytics Lifecyc...Hannah Flynn
Applications with predictive analytics are able to deliver massive value to end users. But what steps should product managers take to add predictive analytics to their applications?
In this webinar, we’ll walk through an end-to-end lifecycle of embedding predictive analytics inside an application. Find out how a real-world application decided what predictive questions to ask, sourced the right data, organized resources, built models, deployed predictive analytics in production, and monitored model performance over time.
Dashboards that Set Your App Apart: The Complete Predictive Analytics Lifecyc...Aggregage
Applications with predictive analytics are able to deliver massive value to end users. But what steps should product managers take to add predictive analytics to their applications?
In this webinar, we’ll walk through an end-to-end lifecycle of embedding predictive analytics inside an application. Find out how a real-world application decided what predictive questions to ask, sourced the right data, organized resources, built models, deployed predictive analytics in production, and monitored model performance over time.
Better Living Through Analytics - Strategies for Data DecisionsProduct School
Data is king! Get ready to understand how a successful analytics team can empower managers from product, marketing, and other areas to make effective, data-driven decisions.
Louis Cialdella, a data scientist at ZipRecruiter, shared some case studies and successful strategies that he has used at ZipRecruiter as well as previous experiences. The purpose of this data talk was to enlighten people on how to make sure that analysts can successfully partner with other departments and get them the information they need to do great things.
In this webinar, our in-house expert, Nancy Thakur, VWO’s Sr. Optimization Consultant, walks you through the key elements that can help you run your CRO program the right way.
Analytics has evolved from a support function into a Core Decision making tool. It provides unique capability of connecting the dots across organization & outside and leverage best practices/insights into making Decisions more actionable and outcomes predictable. With a top-down strategic view, iterative Test & Learn framework, hybrid team structure, context based User Experience Design, dual objective (Business & Learning) & recommendation/business case storytelling takes the Analytics deliverables into next level.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Testing methodology is based on the same scientific method you learned in science class way back when...
Audience ideas on qualitative/quantitative data points related to the goals/problem we’re solving for
Sample questions, depending upon business goal…
For on-file supporters, can we increase response rate (regardless of channel) if we add paid media?
Assuming a lift in response rate, was the investment ROI positive?
What are the key time frames in the donor lifecycle and moment in time calendar when adding paid is most effective to drive retention?
Among more costly channels, which segments can we dial down volume and divert to lower cost channels to drive conversion? (improve integrated CTRAD)
(Testing ideas are based on questions you have of the research and analysis -- Why does the current pattern persist? What's needed to change the pattern/behavior? )
At this point in the testing methodology, you will have identified multiple goals/problems and several testing ideas/hypotheses for each goal/problem. Test planning is where you...
ICE example using…
In-line error handling optimization for hon/mem transactions, which makes up on average 2.5% of monthly online revenue.
Value proposition optimization on the donation form.
A testing process or methodology is vital to reaping the full benefits of testing
A testing process or methodology is vital to reaping the full benefits of testing