- Paula Lee has worked closely with many internal and external contacts at Sheffield Hallam University over several years, developing innovative projects that enhanced the university's creative disciplines. - She was instrumental in developing the Creative Spark brand and annual degree show event, engaging students in the brand creation and inviting industry professionals to judge student work. - Multiple contacts provide glowing recommendations of Paula's professionalism, expertise, dedication, creativity, and ability to work effectively with diverse groups of people.

1. Testimonials - Paula Lee
Internal contacts
In myrole as Head of Programme Areafor Art,Design,MediaandCommunicationsandasHead of AcademicOperations
for the SheffieldInstituteof ArtsIworkedcloselywithPaulaLee overanumberof years,and myoverall experience has
beenverypositiveindeed.
SpecificallyPaulaworkedwithme,andcolleaguesfromthe areas,todevelopanumberof innovative andcreative
projectsthatpositivelyenhancedthe standingandimpactof the creative disciplinesat SHU. Her understandingof the
needsof the area enabledPaulatoworkdirectlywithbothstaff andstudentstoimplementarange of innovative ideas.
Paulaworkedwiththe creative disciplinesoveranumberof yearsto developthe CreativeSparkbrand(a brand that
encompassedthe final degree showsacrossSHU) and was instrumental indevelopingthe strong,andhighlyvisual,
impactof thiseventbothlocallyandnationally.Aspartof thisactivityPaulawasactivelyinvolvedinengagingstudents
directlyinthe co creationof the brand by organisingastudentcompetition,hostinga“ideaspitch”andthe working
withthe studentsdirectlytodeveloptheirideastobe usedinall marketing/brandingmaterials.FurthertothisPaula
developedthe conceptof BrightestSpark- where influential membersfromindustrywere invitedintothe CreativeSpark
Showto judge studentworkforthe award of the BrightestSparkPrizes.Thiswasindicative of Paula’shighlycreative
response toa strategicaimof drawinghighprofile contactsfromindustryandcommerce intothe University.
In all mydealingswithPaulaIhave foundherto be highlymotivated,energeticand importantly,veryenthusiastic.My
experience hasbeenthatthisapproachenabledhertosuccessfullyworkwithcolleaguesacrossthe University
(academicstaff,technical staff,colleaguesinadministrativeroles,etc.)andfacilitatedherapproachwithexternal
contacts and others.
PeterGrover
Headof Programme AreaforArt, Design,Mediaand CommunicationsandHeadof AcademicOperations
I workedwithPaulaforour Get Active Weekcampaign.We wentthroughadifficulttimewithourmaincontactleaving
the marketingteam; therefore therewasalot of informationtopickupand withinashort space of time.
Paulahandledthe situationexcellentlyandwasveryefficientatguidingme throughthe processof whatwasinitially
requestedagainstouractual needs.Paulawaseagertolearnmore aboutthe programme (beinganareashe hasn’t
workedonbefore) toofferadvice fromhermarketingexpertise astowhatwould/wouldn’twork.
The personal approachof meetingtodiscussthiswashelpful,ratherthanjustthroughemail andphone conversations.
EveryrequestorenquiryIhad was promptlydealt withandwasessentialtothe smoothrunningfromdesignto
receivingthe collateral.
NicolaCromwell
Social SportFacilitator
SheffieldHallamUniversityStudents'Union

2. Paulahas beenassistingwiththe creationof marketingmaterialsforthe Venture Matrix (VM) forovera yearnow.She’s
workedcloselywithVMtodevelopthe marketingmaterials,whichhelpustoengage withkeystakeholders,including
academics,external clientsandstudents.
Paulahas beenkeytothe effective implementationof the new brandandfeel withinourmarketingmaterialsandshe
continuallystrivestohelpusget the mostout of our marketing.
James Coope
Projectco-ordinator
Venture Matrix
I workedalongside PaulaLee asa MarketingOfficerinthe MarketingTeamat SheffieldHallamfromJanuary2011 until
January2012. Duringthis time Paula’ssupportwasinvaluable inhelpingme toestablishmyselfinthe role and
providingme withcontinuedassistanceinundertakingthe dutiesrequired. Withresponsibilityforthe provisionof
marketingsupporttothe TeacherEducationDepartment,arole previouslycarriedoutbyPaula,she fullyinductedme
intothe role,introducingme tothe keycolleagueswithinthe departmentwhichshe hadclearlyestablishedextremely
positive andproductive workingrelationshipswith.Thisincludedboththe primaryandsecondaryschool teamsaswell
colleagueswithinthe PCETdepartmentandthose workingonthe Mastersprogramme.
As a colleague,Paulacarriedherselfwiththe upmostprofessionalismandwouldalways‘gothe extramile’toprovide
me withany supportand assistance Irequired,forexample whenplanningrecruitmentevents. Aswell asbeingfriendly
and approachable,Paulawasalsoa knowledgeablemarketingprofessional,andIlearntalot whilstworkingalongside
her,particularlyintermsof promotingtoprospective studentswithinthe HigherEducationenvironment.Whilst
workingat SheffieldHallam Ialsowasable to witnessherabilitytojuggle multipledemandsuponhertime,forexample
duringthe leadup to,and duringthe ‘Creative Spark’exhibitions –ensuringthatbothinternal andexternal customers
receivedahighqualityservice.
Marie Shaw
MarketingOfficer
CrossmarketsTeam
I have workedwithPaulaona specificproject,the foodfestival,now fora numberof yearsand have alwaysfoundher
to be supportive,enthusiasticandhardworking.Paulamanagesthe operational sideof the festival’spromotional and
marketingactivities;she hasaverylimitedbudgettoworkwithandisable to use herexpertise andcreativitytoensure
that everypennyisspentefficientlyandeffectively.
Paulaalwaysdeliverstoschedule andbrief butalsowill gooverandabove toensure thatif there isanythingfurther
that we require assistance orsupportwith we can relyonher assistance.All Paula’sactionsare deliveredandshe
suppliesdetailedrecordsof activitiesatouroperational andsteeringgroupmeetings.
Usingher ownpersonal knowledge Paulahasbeenable toenhance the competitionsthatthe festival offersand
managesthe facilitationof themwithminimal fuss,effectivelyandefficiently.
Niki Baker
Regional Engagement
SheffieldBusinessSchool atSheffieldHallamUniversity

3. Over3 years,I have workedwithPaulaLee onmanydifferentprojectsandcampaigns.Onone particulareventif was
tryingto organise she noticedthatIwas strugglingtomeetimportantdeadlinesandsoshe steppedintohelpwithout
me havingto ask,she passedon herknowledge of arrangingeventsandmade some greatimprovementsandshe just
completedarange of taskswithoutme havingtoask or tell herand withoutanyfuss. The eventwentaheadwithout
any problemsandthiswasthanksto Paula'shelpandexpertise.
I have alwaysfoundPaulaveryeasytowork with,she alwaysgetsthe jobdone efficientlyandisanexcellentprojectand
time manager,withmeticulousattentiontodetail.Paulaisgreatatteam workingand I wouldalwayslookforwardto
workingwithheronteam projectsasshe has a strong recordof deliveringqualityworkandmostof all,she isa fun
personto have onthe team.
Heather Whittaker
MarketingOfficer
CrossMarkets Team
Paulahas beenaninvaluable contactforAccommodationServicesprovidingaprofessional representationof our
servicesthroughout. Regular‘KIT’meetingsandalwaysbeingavailableatthe endof a phone oremail,Paula’ssupport
and guidance hasregularlybeensought.
Paulahas alwaysbeenveryapproachable,professional andefficientandaddsvalue tothe area of marketingforthe
University,especiallyinrepresentingsuchakeyrecruitmentareaas Accommodation.
Adam Hawker
AccommodationOfficer
SheffieldHallamUniversity
I have knownPaulasince 2005 whenshe joinedSheffieldHallamfromthe Universityof Sheffield. Atthattime she was
the marketingleadforstakeholderengagementandmanagementinthe Facultyof DevelopmentandSociety.She was
heavilyinvolvedwiththe developmentof the opendayofferforbothfull time andparttime provisionforthe Built
EnvironmentDivisionduringchallengingstudentrecruitmentconditionsandwasalwaysproactive andinnovative.
More recently,Ihave workedwithPaulain2012 on the updatingof the online prospectusandalsothe reworkingof
departmental websites.Ihave alwaysfoundPaulatobe professional,helpfulandflexible,andalwayswillingtodiscuss
any issuesthatmayhave arisenand workto agree solutionsthatare mutuallyacceptable.
Stuart Smith
Headof Recruitment
Facultyof DevelopmentandSociety
I have workedwithPaulaformanyyearsnow onvariouslarge universityprojectsincludingfacultydegreeshowsand
recruitmentevents. Herknowledge of the facultiesoperationsenabledprojectstocome inontime withless
issues. There have beenmanyoccasionswhere adifficultsituationhasoccurredand Paula'sknowledgeanddrive has
enabledasmooth,successful outcome. Herprofessionalismhasbeenkeyindealingwithdifferentpersonalitiesand
doesn'tshyaway fromdifficultsituation. Ican only speakhighlyof Paulaandam sure that she will deliveronwhatever
isasked. Her up beat,can-doattitude isa qualitythatishard to findnowadays.
Mark Wild
Technical Manager/ Creative Media
Facultyof Arts, Computing, Engineering&Science

4. Mainresponsibilities
 Contribute tostrategicandoperational planningwithregardtoSHU equalityanddiversityinitiatives
 To developCPDinitiativeswhichfocusonimplementingandsupportingbothinclusive curriculumandpractice
 In conjunctionwiththe EqualityandCommunityEngagementManagerandcolleaguesinotherFacultiesand
central departmentssupportthe developmentandpromotionof cross-Universityequalityanddiversity
initiatives
 To supportthe continuedemphasisonteachingqualityandthe qualityof the learnersexperience
 Establish/maintaineffective/affectivecommunicationwithcolleaguesacrossSHU withregardto equalityand
communityengagementagenda
EqualityandDiversity - has a good workingknowledge,understandingandownership of equalityanddiversityissues.
Effective communicationskillsdevelopedthroughsupportingandleadingdiscussionsforums.
Inclusion& PersonalisedLearning - isable to Communicate the benefitsof learningtounder-representedgroups
througha spectrumof widening accessactivitiesandsharedthisknowledge withbothinternal andexternal partners.
Workedinpartnershipwithkeypartnerstoidentifyandplanthe engagementof youngpeople andadultlearners.
Partnership - workedwithemployers,includinglearningprovidersandvoluntarysectortoaidtheirunderstanding,to
articulate andto disseminatethe benefitsof employingadiverse workforce.Particularfocusonsupportingthe
developmentanddeliveryof the governmentsponsoredTrainingDevelopmentaccesstoQualifiedTeacherStatus
initiative,includingthe developmentof appropriate feedbackevaluationandmonitoringreportstoinformfuture
sustainability
Implementation,Change,Embedding - hasan awarenessof Social inclusion,involvementinmultidisciplinary peer/
teamtrainingandsupportingthe implementationof researchfindingsand initiativeswhichalignedthe organisations
provisiontothe equalityanddiversityagenda
Maxine GreavesMBE
EqualityandCommunityEngagementManager

5. External contacts
Overthree veryproductive yearsof workingonspecial projectswithSheffield HallamUniversityFilmSchool myteam
foundthe leadco-ordinatorPaulaLee anexcellentliaisonofficerofferingconcise commerciallyexpedientmarketing
expertiseallowingboththe college and ourcompanyto maximiseandexploiteveryopportunity.
We got the impressionthatPaulawasunder-utiliseddespitehavingahuge capacityto take on everychallengewe
presentedanddidsowithefficiency,professionalismandjustasimportantlyasmile.
We ourselveswere fortunateenoughtobenefitfromPaula'smarketingknowledge whichwasextremelyhelpfultous;
she wouldbe a major assetto anyteam.
Mark Thomas
CEO BallparkFilmDistributors
BAFTA memberandjudge
I am justwritingtorecognize andthankyou foryour helpduringmyparticipationinthe BrightSparkeventoverthe past
fewyears.
Your professionalmarketingandmanagementskillsenabledme tofullyunderstandthe eventandhow bestto
incorporate andorganize mycontributiontoitalongside myprofessionalwork. Itwasthroughyourkeenunderstanding
of the professional creativeworldandworkingefficiencythatIwas able to take time outof mystudioworkto take part
inand enjoythe event.
Moreoverthe supportyoudeliveredthroughouteachstage of the processwasessential infacilitatingmyparticipation
ina more thoroughand meaningful way. Itwasclearthat the event’ssuccessandvibrancyowedmuchto yourskillsof
coordinatingandmanagingoutside professionalinvolvement;throughtomarketingandongoingpromotionactivities.
I wishyouthe verybestof luckwithyourcontinuingcareerandhave no doubtthat future endeavoursbenefittingfrom
your involvementwill be adelightful success.
Marcus Hirst
Headof Design
Ron AradAssociatesStudio
I have workedwithPaulafora few yearson Creative/BrightestSpark.Paula'sprojectBrightestSparkisa brilliantidea,
gainingprofessionalsinthe industrytoawardprizestothe SIA studentsfortheirworkengagesbothpartiesandhelps
withthe profile of the University.Because of thisinitiative andseeingthe highstandardof workfromthe studentsI
employedthe winnerof BrightestSparkinthe InteriorDesigncategory - agreat plusformy business.
Paula'sunderstandingof the University,marketingandthe requirementsof industryprofessionalshelpedme in
undertakingthe judgingof workandtakingtime outof my businesstofulfilthe task.She alsointroducedme toother
judgesatthe industrynightwhichisgreatfornetworking.
I have alwaysfoundPaulatobe veryprofessional,helpful andknowledgeable- nothingwastoomuchtrouble.She hasa
great attentiontodetail,enthusiasminthe creative artsandalwaysa smile.
Paulaisa greatadvocate for the UniversityandIwouldlike tothankher forall her helpoverthe yearsandwishherall
the best.
Tim Hubbard
Owner
93Ft

6. I have workedwithPaulaforover15 yearsin a numberof printmediacompaniesthatIhave owned.Paulahasalways
beenveryprofessional andthroughandhasgreat attentiontodetail,animportant attribute inthe printindustry.
Paulahas alsohelpedme ina numberof outof hour'smeetingsonmyotherbusiness,developingthe brandand
marketingstrategyof The World'sfirstFootball Club,SheffieldFC.Thisstrategyisnow comingtogetherandthe brand
startingto leverage itsuniqueposition.
Paulaisa pleasure toworkwith.
Richard Tims
Chairman
SheffieldFC
Thank youfor yourhelpwiththe FoodFestival.Ithasbeenapleasure todeal withsomeone whoreallyunderstands
theirwork.
UnfortunatelyIdeal withmanymajororganisationsandtheirpressofficeandIfindthat itis a case of smoke and
mirrors,withnoactual substance. Itisa breathof freshair to have someone withall the factsandfigurestohand,but
alsoa clearunderstandingof whatwe are tryingto achieve.
Julie Wilson
Consultant- SheffieldFoodFestival
I've knownPaulaforover 10 yearsand have alwaysfoundhertobe bubbly,efficientandreliable. LatterIhave worked
withPaulaon the SheffieldFood Festivalandherinputandcontributiontothe eventcertainlycontributedtothe
successof the event.
In additiontothe extensive knowledgeof marketing,communicationskillsare excellent; she hasa lovelymannerwhen
dealingwithcolleaguesandclientsalike.
Sandra Barley
Centre LiaisonManager
MoorSheffield
I have workedwithPaulafora numberof yearson the Food Festival andhave foundhertobe a veryprofessional and
excellentambassadorforSheffieldHallamUniversity.
She workswell with arange of external partnersincludingSheffieldCityCouncil andfullyunderstandsthe diverse range
of challengesthatstakeholdermanagemententails.She hasstronginterpersonal skillsandshowsgoodleadershipatall
levels.
She has beena pleasure to workwithandI don’thesitate ingivingheraglowingreference.
Richard Eyre
Headof CityCentre Management&Major Events
SheffieldCityCouncil

7. Paulahas beena greatsupportedandambassadorforthe SheffieldUnitedCommunityFoundationCamps.When Paula
firstfoundoutabout the camps theywere newandnotverywell attended.Paulahashelpedwiththe marketingof the
camps to otherparentshelpingthemtobecome verysuccessful inashortamountof time.
I have alwaysfoundPaulatobe veryprofessional, helpful,enthusiasticandinnovative –helpingtosupportthe camps
withlimitedbudget.Herattentiontodetail,positive personalityandproactive approachhasbeenessential inour
marketing.
Rob Jenkinson
Community Coach
SheffieldUnitedCommunityFoundation,SheffieldUnitedAcademy