2. BIOGRAPHY
Trend Researcher and Strategist, Anna Ptasinski is recognised is highly driven in the persuit of new knowledge
and the strategic application of both defensive and offensive key outcomes and objectives . Born in Poland
and raised in South Africa, Anna studied humanities specialising in Media Studies, English Literature and Print
Production at the University of Cape Town (UCT) and an honours completed at Vega.
After 5 years working in the advertising industry, Anna has left the field to focus on contributing ethical,
creative work back into society – this accomplished through partnerships and collaborations. Using her
strategic-skills, Anna chooses to open a dialogue and create platforms for young creatives in South Africa to share
unique styles and talents and give way for a relevant, fair and true representation of the African community.
Currently working alongside Senior Trend Analyst Nicola Cooper as a researcher and focusing within the
Trend field Anna is primed to become one of the few Trend Strategists in Africa.
3. EDUCATION:
Anna holds a Bachelor of Arts in Film and Media Production, majoring in Print Production, Media Studies and English
Literature from the University of Cape Town. Not too far into her third-year she claims to have had an early mid-life
crisis and decided to go the advertising route, leading her to study an Honours Degree in Brand Strategy and Marketing
Communication at Vega in Cape Town.
Due to the analytical nature of her studies, her critical thinking is applied within all projects that she embarks on giving
her and her clients very fully-fleshed analysis of fashion, youth culture and music on both local and global scales.
4. INDUSTRY
With her academic background, as well as half a decade strategy experience in both digital and traditional
advertising, Anna has concentrated and refined her skills in branding through an integrated communication
strategy. In a highly competitive, Anna’s main focus is to create a unique platforms and seeks accuracy and
precision for South African.
Her instinctive knack for cultural observations has given Anna the opportunity to deliver unique consumer
insight to world-class brands such as Huawei, Tiger Brands (Liquorice AllSorts and Jungle Oats), PUMA, Distell
(specifically on Hunter’s Dry & Extreme, 4th Street) and Unilever (Dove & Surf) and through working with
Nicola Cooper Multichoice (Business and Intelligence Department for all 4 music channels Mzansi, Channel O,
KykNet and MK) and Procter & Gamble with clients such as Pantene.
5. CREATIVE FREEDOM
An analytical, creative and passionate individual, Anna thoroughly researches and seeks out opportunities to
benefit innovative and creative ideas to create an original and new information that resonates amongst every project.
Working closely with her research, strategic insights and client/business objectives, Anna pushes new boundaries that
are explicitly tailored to each client.
Through cultural and creative community upliftment programmes in both Johannesburg and Cape Town, Anna has
worked with South African Durban House (Gqom) to highlight this unique African sub-culture and is at present a
mentor to South Africa’s music act Rudeboyz’s by acting as PR & Communications Manager.
With her passion for media and knowledge in the Lifestyle and Pop Cultural domains, she has worked with international
and local artist and entrepreneurs uniting creatives through distinctive collaborations. Working with creative groups
such as naasMusic, PLTFRM Media, Red Bull, Radio Coméme, Goon Club AllStars, Straatmate, Bubblegum Club and
Between 10and5, Anna continues to push for deeply credible and fresh material in the topic of the African Lifestyle,
Pop/Youth Culture for entrepreneurs and businesses wanting to arm themselves with the knowledge of current and
future trends. Anna’s skill allow for her to apply the findings of dense Trend research and data into a strategically roll
out in order to place a streamlined plan into directives which assist in marketing, product/service development or
increasing sales and revenue.
7. MATT RIGHTFORD
CO-FOUNDER - NAASMUSIC
I met Anna Ptasi ska in 2015 while she was residing in Cape Town. She spent July to December of 2015
contributing to the artist management and bookings agency, naas, of which I am one of the directors.
From our first meeting it was clear that her passion for the local music scene was unrivalled by anyone
we had meet for a very long time. Her knowledge of its intricacies and drive for its potential are truly
exciting and valuable.
She is an avid purveyor of South African youth culture and has an inspiringly uncompromising attitude
towards the tough, but positive changes that are currently taking place amongst young people in this
country. This commitment is reflected in her work and she always places the focus needed to ensure
her successful accomplishment of tasks and challenges. She is adaptable, friendly and an immensely
positive person to work with.
I gladly recommend Anna’s contributions or assistance to anyone whose work requires being closely
in touch with youth culture and being able to articulate how it should guide your business or content.
“
“
8. LEX TRICKETT
DESIGN DIRECTOR - BUBBLEGUM CLUB
I’ve had the privilege of working with Anna on numerous creative projects. It’s always refreshing to
collaborate with someone so dynamic and professional. Anna’s ability to simultaneously develop
strategy and handle production was unlike anything I’ve ever seen. She is a force. Whilst in Johannesburg
she made a powerful impression within the creative community. Any business would be a fool not to
hire her. I look forward to seeing her grow and build upon her already inspirational career.
“ “
9. 18 Protea Street - Johannesburg
(+27) 82 631 4705
anna@nicolacooper.co.za
witter/Instagram: @NicolaCoop
www.facebook.com/nicolacoopertrends
THANK YOU
Chris Saunders for a Black Coffee catalog, Johannsburg 2009
