The document discusses at-home STD testing for men who have sex with men. It notes that 76% of 2010 HIV infections in San Francisco were among gay men, and the CDC recommends testing every 3-6 months for this group. However, on average, men only test every 18 months. The solution proposed is a subscription-based, at-home delivery service for STD tests, as interviews with potential customers found they wanted privacy and comfort of testing at home, similar to a dentist checkup. The total addressable market for this group is estimated at $1.1 billion.

1. Test. Play. Love.

2. 2010 HIV infections

3. 76% were gay men in SF

4. The CDC recommends testing
every 3-6 months for
men who have sex with men
Source: CDC

5. On average, they test
every 18 months
Source: NCBI

6. Subscription-based
At-home delivery
For STD tests

7. THE SOLUTION

8. customer
Talked with 10 potential
customers and everyone
wished for: PRIVACY
COMFORT
TESTING AT HOME

9. ‘‘ Getting tested should be a
regular thing, like a dentist
checkup. But so much of the time
I forget. And I don’t want an
audience when I go in.
Customer Interview

10. market
10

11. men having sex with men
lives in the U.S.
needs regular tests for STDs
TAM: $1.1 billion
$500 MM
6.2 MM

12. model
$50
$45
55%
40% $40
24%
$17.20 $17.20
IMMEDIATE EVERY 6 MO. EVERY 3 MO.

13. team
• 5 years in public health
• 8 years investment management
• 15+ yrs database, back-end, front-end dev
• UCSF, Yahoo!, Cornell

14. www.testerly.co
14