This document provides competitive marketing information on anti-aging skin care products from brands Vichy, Rilastil, Avene, and Lierac. It summarizes television, print, and digital advertisements between January and March 2012 for markets in France, Germany, Italy, and Spain. The ads promote products like Vichy's Neovadiol GF for global skin reconstruction, Rilastil Progression HD for improving luminosity, Avene Serenage for densifying treatment, and Lierac Luminescence illuminating serum.

1. Competitive review for Sofia
1st May 2012

2. VICHY

3. VICHY - Neovadiol

4. TV – Novadiol Gf
Markets: France, Germany and Italy
Airing date: JFM 12
EBT:
After your 50ies/Menopause lave your beauty
in a pharmacist expertise hands.
From Vichy, Neovadiol GF to reconstruct skin
layer after layer.
Tighten neck, repositioned oval, full
cheekbones.
New Neovadiol GF, the global rebuilding
treatment.
And for a complete anti ageing routine, when
you buy 2 product you get for free the night or
eye treatment.

5. Print - Novadiol Gf
Markets: Italy
Airing date: Jan 12
EBT:
NEOVADIOL Gf
Re proportioning and densifying treatment
OVAL – NECK – CHEEK BONES
After your 50ies the global rebuilding treatment.
Volumes and redefined.
Scientific progress, tissue reconstruction technology.
An exclusive association: Proteic Gf and Pro-Xylane
to reconstruct skin layer after layer.
Vitro test on reconstuctured skin
Ask you Pharmacist.
FOR SENSITIVE SKIN
WITHOUT XXX
With thermal Vichy awater

6. Infomercial- Novadiol Gf
Markets: Italy
Airing date: Feb 12
EBT:
Be beautiful after your 50ies.
Today is possible thank to Novediol Gf
Menopause, we all know, is a crucial moment of skin
ageing. According to scientists, face skin ages in a
non homogeneous way.
Cheek bones let go and are emptied, the oval
contours get loose and the neck relaxes. To regive at
your face its proportions and shape, Vichy
Laboratories have created a new Technology which
has demonstarted to rebuild the skins layers in 10
days, thanks to the uncommon association of Proteic
Gf and Prox – xylane. Results are evident, especially
on the areas hit but the hormonal ageing: cheeck
bones are filled up, neck re tensed and the oval
ripositioned.
Scientific progress, tissue reconstruction technology.

7. Print – Novadiol Lumiere

8. Print – Novadiol Lumiere
Markets: Italy
Airing date: Feb 12
EBT: Page below

9. A fresh face thanks to the multiactive creams
Full of energy, successful, positive. Today's 50 year old women, as a famous French sociologist has
named them, are the future of our society.
Even though they are happy and with no complexes they are aware that their skin is non vital as their
thinking-brain. It is the hormones fault which are typical of this age: menopause causes skin de
hydration, skin renewal slows down and the production of elastin decreases.
The result is a face that looks empty, has less defines contours ,lines which look more thick and a skin
colour which looks faded and matted.
Three actions of global reconstruction
To contrast with the maximum efficacy the skin changes due to ageing, the Laboratories from Vichy,
after years of technical research on skin reconstruction, have formulated Neovadiol Gf, it is not a simple
anti ageing, but a treatment for global reconstruction to redefine the faces volumes, action on 3 key
zones: repositioning the oval, stretching the neck and filling up cheek bones.
A combination of high efficacy substances
To reconstruct the skin, layer after layer, and make a face look younger and vital, Neovadiol Gf
associates due exclusive active principles: Proteic and Pro-Xylane. Extracted from an Indian plant, the
Proteic Gf is rich in vegetal proteins to regive to the skin density and fullness. Pro Xylane is a natural
sugar extracted from the xxx, which strengthens the structure sustaining the skin and thanks to its
capability of capturing water, it gives density and to the dermis.
All the treatments from Neovadiol are on top enriched with Thermal water from Vichy, which is healing
and regenerating.

10. VICHY - Cellobiotic

11. Print - Cellebiotic
Markets: Italy
Airing date: Jan 12
EBT:
Vichy invents the concentrate for the cellular
health.
To sustain the generation of new cells*. Skin is
intensely regenerated day and night, it
tightens and re discovers its luminosity.
Vichy Cellobiotic. Revitalizing and nourishing
treatment.
Well being is good. Vichy

12. RILASTIL

13. RILASTIL - Progression

14. RILASTIL - Progression
Markets: Italy
Airing date: Oct – Nov 12
EBT:
Progression HD
When the signs of ageing increase, skin looses
luminosity. Only a concentrated complex of
active principles can re give splendour and
vitality.
Rilastil Progerssion HD is born, the
dermatological treatment with HD complex,
which visibly improves skins capacity to reflect
light.
Italian excellence in pahrmacies.

15. RILASTIL - Multirepair

16. RILASTIL - Multirepair
Markets: Italy
Airing date: Nov 11
EBT:
MULTIEPAIR
From biotechnologies, the solution for marked
skins.
In Pharmacies
Rilastil Multirepair is born, the first complete
range of high concentrated biotechnological
active principles, formulated for dry and very dry
skins, signed by time and subject to ageing.
Thanks to the exclusive Biotech complex, Rilastil
Multirepair, helps to waken up the cellular
metabolism and minimize the signs of ageing.
REPAIRED, FILLED AND REGENERATED.
SKIN DISCOVERS A NEW YOUTH.

17. RILASTIL - Multirepair
Markets: Italy
Airing date: Dec 11
EBT:
MULTIEPAIR
From biotechnologies, the solution for marked
skins.
In Pharmacies
Rilastil Multirepair is born, the first complete
range of high concentrated biotechnological
active principles, formulated for dry and very dry
skins, signed by time and subject to ageing.
Thanks to the exclusive Biotech complex, Rilastil
Multirepair, helps to waken up the cellular
metabolism and minimize the signs of ageing.
REPAIRED, FILLED AND REGENERATED.
SKIN DISCOVERS A NEW YOUTH.

18. AVENE

19. AVENE - Serenage

20. Print - Serenage
Markets: France
Airing date: Oct 10
EBT:
Serenage
Nutri – densifying treatment
Anti ageing Innovation.
Its formula clontains Glycoleol which acts in
the deeper layers, fragmented hyaluronic acid
which redensifies skin and Pre tocoferil which
stops the action of the free radicals.
Its combined effect prevents the looseness of
the oval and re proportions skin making more
tight and bright.

21. Infomercial - Serenage

22. Print - Serenage
Markets: Spain
Airing date: Dec 10
EBT:
Serenage
Nutri – dandifying treatment
Anti ageing Innovation.
Its formula clontains Glycoleol which acts in
the deeper layers, fragmented hyaluronic acid
which redensifies skin and Pre tocoferil which
stops the action of the free radicals.
Its combined effect prevents the looseness of
the oval and re proportions skin making more
tight and bright.

23. LIERAC

24. LIERAC - Coherence
Markets: Germany
Airing date: March 12
EBT:

25. LIERAC - Premium
Markets: Germany and Italy
Airing date: Feb – March 12
EBT:

26. Lierac - Luminescence
Markets: Italy
Airing date: Feb – March 12
EBT:
Who said that perfection does not belong to this world?
LUMINISCENCE
Illuminating Serum
Colour corrector
A beautiful skin, a young skin is a lumonous and even toned
skin.
To maintain it the Lierac laboratories created LUMINESCENCE,
a concentrate made of oxidant plants and new generation
active pigments capable of visibly reducing skin
imperfections(brown spots, redness, pores). A double action
universal serum which acts simultaneously on the surface of
the skin and in the deeper layers to sublime instantaneously
the skins colour and help skin reveal all its luminosity.
A luminous reflection to be used before your usual treatment
or mixed with it.