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TERAMAN ,
CALL 085727696801,
DIGITAL MARKETING
PENDIDIKAN
AGEN DIGITAL MARKETING
KEY PERFORMANCE INDICATORS (KPIS): KPIS MERUPAKAN INDIKATOR PENTING
DALAM MENENTUKAN KESUKSESAN KAMPANYE DIGITAL MARKETING. BEBERAPA
KPIS YANG BIASA DIGUNAKAN DALAM DIGITAL MARKETING ADALAH KONVERSI,
TRAFFIC, ENGAGEMENT RATE, BOUNCE RATE, DAN ROI.
GOOGLE ANALYTICS: GOOGLE ANALYTICS ADALAH ALAT YANG PENTING UNTUK
MELAKUKAN TRACKING DAN ANALISIS DATA DARI WEBSITE ATAU KAMPANYE
DIGITAL MARKETING. BEBERAPA DATA YANG BISA DIUKUR DENGAN GOOGLE
ANALYTICS ANTARA LAIN TRAFFIC, SUMBER TRAFFIC, KONVERSI, DAN PERILAKU
PENGGUNA DI WEBSITE.
SOCIAL MEDIA ANALYTICS: SOCIAL MEDIA ANALYTICS MEMBANTU DALAM
MENGUKUR PERFORMA KAMPANYE DI PLATFORM SOCIAL MEDIA SEPERTI
FACEBOOK, INSTAGRAM, TWITTER, DAN LINKEDIN. BEBERAPA METRIK YANG BISA
DIUKUR MELALUI SOCIAL MEDIA ANALYTICS ADALAH ENGAGEMENT RATE,
REACH, IMPRESSIONS, DAN CONVERSION RATE.
A/B TESTING: A/B TESTING MERUPAKAN METODE UNTUK MENGUJI EFEKTIVITAS
DUA VARIAN KAMPANYE YANG BERBEDA. DALAM DIGITAL MARKETING, A/B
TESTING BISA DILAKUKAN UNTUK MENGUJI EFEKTIVITAS HEADLINE, CALL-TO-
ACTION, DESAIN, DAN KONTEN KAMPANYE.
CUSTOMER LIFETIME VALUE (CLV): CLV MERUPAKAN METRIK YANG DIGUNAKAN
UNTUK MENGUKUR NILAI PELANGGAN SELAMA PERIODE TERTENTU. CLV
BERGUNA UNTUK MENENTUKAN STRATEGI PEMASARAN DAN RETENSI
PELANGGAN.
• COST PER ACQUISITION (CPA): CPA MERUPAKAN METRIK YANG DIGUNAKAN
UNTUK MENGUKUR BIAYA YANG DIKELUARKAN UNTUK MENDAPATKAN SATU
KONVERSI ATAU PELANGGAN BARU. CPA PENTING DALAM MENENTUKAN
EFEKTIVITAS KAMPANYE DIGITAL MARKETING DAN ANGGARAN YANG
DIBUTUHKAN
• RETURN ON INVESTMENT (ROI): ROI MERUPAKAN METRIK YANG DIGUNAKAN
UNTUK MENGUKUR KEUNTUNGAN YANG DIDAPAT DARI INVESTASI DALAM
KAMPANYE DIGITAL MARKETING. ROI PENTING UNTUK MENGEVALUASI
EFEKTIVITAS KAMPANYE DAN MENENTUKAN STRATEGI PEMASARAN YANG
LEBIH EFEKTIF.

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  • 1. TERAMAN , CALL 085727696801, DIGITAL MARKETING PENDIDIKAN AGEN DIGITAL MARKETING
  • 2. KEY PERFORMANCE INDICATORS (KPIS): KPIS MERUPAKAN INDIKATOR PENTING DALAM MENENTUKAN KESUKSESAN KAMPANYE DIGITAL MARKETING. BEBERAPA KPIS YANG BIASA DIGUNAKAN DALAM DIGITAL MARKETING ADALAH KONVERSI, TRAFFIC, ENGAGEMENT RATE, BOUNCE RATE, DAN ROI. GOOGLE ANALYTICS: GOOGLE ANALYTICS ADALAH ALAT YANG PENTING UNTUK MELAKUKAN TRACKING DAN ANALISIS DATA DARI WEBSITE ATAU KAMPANYE DIGITAL MARKETING. BEBERAPA DATA YANG BISA DIUKUR DENGAN GOOGLE ANALYTICS ANTARA LAIN TRAFFIC, SUMBER TRAFFIC, KONVERSI, DAN PERILAKU PENGGUNA DI WEBSITE.
  • 3. SOCIAL MEDIA ANALYTICS: SOCIAL MEDIA ANALYTICS MEMBANTU DALAM MENGUKUR PERFORMA KAMPANYE DI PLATFORM SOCIAL MEDIA SEPERTI FACEBOOK, INSTAGRAM, TWITTER, DAN LINKEDIN. BEBERAPA METRIK YANG BISA DIUKUR MELALUI SOCIAL MEDIA ANALYTICS ADALAH ENGAGEMENT RATE, REACH, IMPRESSIONS, DAN CONVERSION RATE.
  • 4. A/B TESTING: A/B TESTING MERUPAKAN METODE UNTUK MENGUJI EFEKTIVITAS DUA VARIAN KAMPANYE YANG BERBEDA. DALAM DIGITAL MARKETING, A/B TESTING BISA DILAKUKAN UNTUK MENGUJI EFEKTIVITAS HEADLINE, CALL-TO- ACTION, DESAIN, DAN KONTEN KAMPANYE. CUSTOMER LIFETIME VALUE (CLV): CLV MERUPAKAN METRIK YANG DIGUNAKAN UNTUK MENGUKUR NILAI PELANGGAN SELAMA PERIODE TERTENTU. CLV BERGUNA UNTUK MENENTUKAN STRATEGI PEMASARAN DAN RETENSI PELANGGAN.
  • 5. • COST PER ACQUISITION (CPA): CPA MERUPAKAN METRIK YANG DIGUNAKAN UNTUK MENGUKUR BIAYA YANG DIKELUARKAN UNTUK MENDAPATKAN SATU KONVERSI ATAU PELANGGAN BARU. CPA PENTING DALAM MENENTUKAN EFEKTIVITAS KAMPANYE DIGITAL MARKETING DAN ANGGARAN YANG DIBUTUHKAN • RETURN ON INVESTMENT (ROI): ROI MERUPAKAN METRIK YANG DIGUNAKAN UNTUK MENGUKUR KEUNTUNGAN YANG DIDAPAT DARI INVESTASI DALAM KAMPANYE DIGITAL MARKETING. ROI PENTING UNTUK MENGEVALUASI EFEKTIVITAS KAMPANYE DAN MENENTUKAN STRATEGI PEMASARAN YANG LEBIH EFEKTIF.