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TERAMAN ,
CALL 085727696801,
DIGITAL MARKETING PENDIDIKAN
AGEN DIGITAL MARKETING
KEY PERFORMANCE INDICATORS (KPIS): KPIS MERUPAKAN INDIKATOR PENTING DALAM
MENENTUKAN KESUKSESAN KAMPANYE DIGITAL MARKETING. BEBERAPA KPIS YANG BIASA
DIGUNAKAN DALAM DIGITAL MARKETING ADALAH KONVERSI, TRAFFIC, ENGAGEMENT RATE,
BOUNCE RATE, DAN ROI.
GOOGLE ANALYTICS: GOOGLE ANALYTICS ADALAH ALAT YANG PENTING UNTUK MELAKUKAN
TRACKING DAN ANALISIS DATA DARI WEBSITE ATAU KAMPANYE DIGITAL MARKETING. BEBERAPA
DATA YANG BISA DIUKUR DENGAN GOOGLE ANALYTICS ANTARA LAIN TRAFFIC, SUMBER TRAFFIC,
KONVERSI, DAN PERILAKU PENGGUNA DI WEBSITE.
SOCIAL MEDIA ANALYTICS: SOCIAL MEDIA ANALYTICS MEMBANTU DALAM MENGUKUR
PERFORMA KAMPANYE DI PLATFORM SOCIAL MEDIA SEPERTI FACEBOOK, INSTAGRAM, TWITTER,
DAN LINKEDIN. BEBERAPA METRIK YANG BISA DIUKUR MELALUI SOCIAL MEDIA ANALYTICS
ADALAH ENGAGEMENT RATE, REACH, IMPRESSIONS, DAN CONVERSION RATE.
A/B TESTING: A/B TESTING MERUPAKAN METODE UNTUK MENGUJI EFEKTIVITAS DUA VARIAN
KAMPANYE YANG BERBEDA. DALAM DIGITAL MARKETING, A/B TESTING BISA DILAKUKAN UNTUK
MENGUJI EFEKTIVITAS HEADLINE, CALL-TO-ACTION, DESAIN, DAN KONTEN KAMPANYE.
CUSTOMER LIFETIME VALUE (CLV): CLV MERUPAKAN METRIK YANG DIGUNAKAN UNTUK
MENGUKUR NILAI PELANGGAN SELAMA PERIODE TERTENTU. CLV BERGUNA UNTUK
MENENTUKAN STRATEGI PEMASARAN DAN RETENSI PELANGGAN.
• COST PER ACQUISITION (CPA): CPA MERUPAKAN METRIK YANG DIGUNAKAN UNTUK MENGUKUR
BIAYA YANG DIKELUARKAN UNTUK MENDAPATKAN SATU KONVERSI ATAU PELANGGAN BARU.
CPA PENTING DALAM MENENTUKAN EFEKTIVITAS KAMPANYE DIGITAL MARKETING DAN
ANGGARAN YANG DIBUTUHKAN
• RETURN ON INVESTMENT (ROI): ROI MERUPAKAN METRIK YANG DIGUNAKAN UNTUK
MENGUKUR KEUNTUNGAN YANG DIDAPAT DARI INVESTASI DALAM KAMPANYE DIGITAL
MARKETING. ROI PENTING UNTUK MENGEVALUASI EFEKTIVITAS KAMPANYE DAN MENENTUKAN
STRATEGI PEMASARAN YANG LEBIH EFEKTIF.

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  • 1. TERAMAN , CALL 085727696801, DIGITAL MARKETING PENDIDIKAN AGEN DIGITAL MARKETING
  • 2. KEY PERFORMANCE INDICATORS (KPIS): KPIS MERUPAKAN INDIKATOR PENTING DALAM MENENTUKAN KESUKSESAN KAMPANYE DIGITAL MARKETING. BEBERAPA KPIS YANG BIASA DIGUNAKAN DALAM DIGITAL MARKETING ADALAH KONVERSI, TRAFFIC, ENGAGEMENT RATE, BOUNCE RATE, DAN ROI. GOOGLE ANALYTICS: GOOGLE ANALYTICS ADALAH ALAT YANG PENTING UNTUK MELAKUKAN TRACKING DAN ANALISIS DATA DARI WEBSITE ATAU KAMPANYE DIGITAL MARKETING. BEBERAPA DATA YANG BISA DIUKUR DENGAN GOOGLE ANALYTICS ANTARA LAIN TRAFFIC, SUMBER TRAFFIC, KONVERSI, DAN PERILAKU PENGGUNA DI WEBSITE.
  • 3. SOCIAL MEDIA ANALYTICS: SOCIAL MEDIA ANALYTICS MEMBANTU DALAM MENGUKUR PERFORMA KAMPANYE DI PLATFORM SOCIAL MEDIA SEPERTI FACEBOOK, INSTAGRAM, TWITTER, DAN LINKEDIN. BEBERAPA METRIK YANG BISA DIUKUR MELALUI SOCIAL MEDIA ANALYTICS ADALAH ENGAGEMENT RATE, REACH, IMPRESSIONS, DAN CONVERSION RATE.
  • 4. A/B TESTING: A/B TESTING MERUPAKAN METODE UNTUK MENGUJI EFEKTIVITAS DUA VARIAN KAMPANYE YANG BERBEDA. DALAM DIGITAL MARKETING, A/B TESTING BISA DILAKUKAN UNTUK MENGUJI EFEKTIVITAS HEADLINE, CALL-TO-ACTION, DESAIN, DAN KONTEN KAMPANYE. CUSTOMER LIFETIME VALUE (CLV): CLV MERUPAKAN METRIK YANG DIGUNAKAN UNTUK MENGUKUR NILAI PELANGGAN SELAMA PERIODE TERTENTU. CLV BERGUNA UNTUK MENENTUKAN STRATEGI PEMASARAN DAN RETENSI PELANGGAN.
  • 5. • COST PER ACQUISITION (CPA): CPA MERUPAKAN METRIK YANG DIGUNAKAN UNTUK MENGUKUR BIAYA YANG DIKELUARKAN UNTUK MENDAPATKAN SATU KONVERSI ATAU PELANGGAN BARU. CPA PENTING DALAM MENENTUKAN EFEKTIVITAS KAMPANYE DIGITAL MARKETING DAN ANGGARAN YANG DIBUTUHKAN • RETURN ON INVESTMENT (ROI): ROI MERUPAKAN METRIK YANG DIGUNAKAN UNTUK MENGUKUR KEUNTUNGAN YANG DIDAPAT DARI INVESTASI DALAM KAMPANYE DIGITAL MARKETING. ROI PENTING UNTUK MENGEVALUASI EFEKTIVITAS KAMPANYE DAN MENENTUKAN STRATEGI PEMASARAN YANG LEBIH EFEKTIF.