The Jason Homies team is comprised of 6 members: Nneka Asuzu, Brendan Tolimieri, Gregory Venezia, Maxwell McNamara, Cindy Quach, and John Waters. They will use a Google Doc to communicate online from Mondays to weekends from 10am-10pm.
For their final project, each team member will work on an individual venture idea. They will fulfill the requirements for each of the 5 milestones in Venture Lab, including creating business model canvases and getting feedback from customers. Cindy, Nneka, John, Greg, and an unspecified member will each create a 5-minute video blog reflecting on lessons learned.
ProductCamp Boston is the world's largest and most exciting
crowd-sourced one-day event for product people. It's
organized by and for product managers, product marketers and
entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product
management and product marketing, product discovery,
product development & design, go-to-market, product strategy
and lifecycle management, and product management 101,
startups, and career development.
www.ProductCampBoston.org
Design Sprints: Learnings and Insights from the TrenchesBart Deferme
1. The document discusses learnings from conducting design sprints at Qwinix, a software development company. It summarizes insights from facilitating over 12 design sprints.
2. Key takeaways include the importance of producing a sprint report, ensuring collaboration through off-site lunches, careful recruitment of prototype testers, defining roles for facilitation, and keeping the goals of the sprint in focus to avoid going off track.
3. Other insights involve avoiding early discussions of monetization, helping clients identify their end users through questioning assumptions, understanding that the sprint is just the beginning of a user-centered design process, and managing expectations that the sprint is not a shortcut but a validation step.
Presented to Japan MRA: Qualitative Research in the US - 10 trends & move tow...Dorrie Paynter
This document summarizes 10 trends in US qualitative research and provides examples of how mobile qualitative research can be used. Some key trends include an increased use of video, hybrid studies using multiple methods, and a focus on customer experience and journey research. Mobile qualitative research allows researchers to collect rich data from participants anywhere and anytime through apps and discussions. Examples shown include using mobile for pre-work, product trials, understanding complex processes, and remote shop-alongs.
This slide deck covers why primary market research (aka customer development, customer research or customer empathy) is important and necessary, outlines how to organize a successful research program, provides a sampling of common qualitative and quantitative primary market research techniques, and provides an FAQ section on common questions.
This document summarizes a presentation by Ken Sandy on thinking like a product manager. It discusses four key mindsets - explorer, analyst, challenger, and evangelist - that product managers should adopt. The explorer mindset drives innovation by expanding solutions and brainstorming ideas. The analyst mindset focuses on understanding customer needs through qualitative and quantitative research. The challenger mindset identifies risks by critically analyzing assumptions. Finally, the evangelist mindset builds momentum by motivating teams and stakeholders. The presentation provides behaviors for each mindset and advises balancing strengths to avoid pitfalls like bias or lack of persistence.
This syllabus outlines the schedule and requirements for the NYCRIN I-Corps course taking place from September to November 2014. The course is designed to provide teams with hands-on experience commercializing innovations by engaging with customers. It will involve a kick-off workshop, 5 online classes, and a final workshop. Teams will present their progress weekly and be expected to conduct a minimum of 15 customer interviews per week. The goal is for teams to determine the commercial viability of their technology and develop a transition plan if viable.
ProductCamp Boston is the world's largest and most exciting
crowd-sourced one-day event for product people. It's
organized by and for product managers, product marketers and
entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product
management and product marketing, product discovery,
product development & design, go-to-market, product strategy
and lifecycle management, and product management 101,
startups, and career development.
www.ProductCampBoston.org
Design Sprints: Learnings and Insights from the TrenchesBart Deferme
1. The document discusses learnings from conducting design sprints at Qwinix, a software development company. It summarizes insights from facilitating over 12 design sprints.
2. Key takeaways include the importance of producing a sprint report, ensuring collaboration through off-site lunches, careful recruitment of prototype testers, defining roles for facilitation, and keeping the goals of the sprint in focus to avoid going off track.
3. Other insights involve avoiding early discussions of monetization, helping clients identify their end users through questioning assumptions, understanding that the sprint is just the beginning of a user-centered design process, and managing expectations that the sprint is not a shortcut but a validation step.
Presented to Japan MRA: Qualitative Research in the US - 10 trends & move tow...Dorrie Paynter
This document summarizes 10 trends in US qualitative research and provides examples of how mobile qualitative research can be used. Some key trends include an increased use of video, hybrid studies using multiple methods, and a focus on customer experience and journey research. Mobile qualitative research allows researchers to collect rich data from participants anywhere and anytime through apps and discussions. Examples shown include using mobile for pre-work, product trials, understanding complex processes, and remote shop-alongs.
This slide deck covers why primary market research (aka customer development, customer research or customer empathy) is important and necessary, outlines how to organize a successful research program, provides a sampling of common qualitative and quantitative primary market research techniques, and provides an FAQ section on common questions.
This document summarizes a presentation by Ken Sandy on thinking like a product manager. It discusses four key mindsets - explorer, analyst, challenger, and evangelist - that product managers should adopt. The explorer mindset drives innovation by expanding solutions and brainstorming ideas. The analyst mindset focuses on understanding customer needs through qualitative and quantitative research. The challenger mindset identifies risks by critically analyzing assumptions. Finally, the evangelist mindset builds momentum by motivating teams and stakeholders. The presentation provides behaviors for each mindset and advises balancing strengths to avoid pitfalls like bias or lack of persistence.
This syllabus outlines the schedule and requirements for the NYCRIN I-Corps course taking place from September to November 2014. The course is designed to provide teams with hands-on experience commercializing innovations by engaging with customers. It will involve a kick-off workshop, 5 online classes, and a final workshop. Teams will present their progress weekly and be expected to conduct a minimum of 15 customer interviews per week. The goal is for teams to determine the commercial viability of their technology and develop a transition plan if viable.
Vipanchith Reddy Nalimela
Week-6 Discussion
Marketing Management
BADM-533-01
University of Cumberlands
The assigned reading for this week has many important concepts that would help in learning the marketing management course. The marketing framework is important to learn the basic about the market. The basic structure of a market is made of 5C’s i.e., customer, company, content, collaborators, and competitors. The basic framework of product manufactured by any company is governed by for basic elements like product, price, place and promotion. Making the product reach the right customers at right time can be done by understanding the basic elements of promoting the product like segmentation, targeting, and positioning. The market research techniques caught my attention for the detailed analysis that can be made in different situations using the techniques provided in this chapter. The conjoint analysis is particularly helpful in catching the customer’s attention in the café like situations. In the given scenario designing the conjoint for making most of the customers happy while ordering the pizza can be efficiently done using the conjoint studies and conjoint analysis. Each customer has different preferences and product attributes while ordering a pizza as there were zillion combinations of ingredients used in making a pizza. In the situations and scenarios like ordering a pizza, the Café should also optimize the time for ordering and receiving a pizza for a customer and also make the café should make the customer feel happy about the price he or she being charged for a pizza. The conjoint analysis particularly helpful in pricing the fair and square for a product and making customer feel happy about the price that they have paid for a particular product. The B schools café are usually visited by regular customers often the people associated with the B school like students and staff would visit the B School Café for their different needs like breakfast, lunch, snacks, etc and offering the packages or programs like monthly packs etc, for these kinds of customers would be helpful for both the Café managers and visiting customers(Iacobucci., 2018).
PIZZA
COMBINATION
PRICE
WHEAT CRUST
THICK CRUST + PLAIN CHEESE + SAUSAGE
$60/MONTH
WHEAT CRUST
THIN CRUST + PLAIN CHEESE+SAUSAGE
$55/MONTH
WHITE CRUST
THICK CRUST + PLAIN CHEESE+ SAUSAGE
$50/MONTH
WHITE CRUST
THIN CRUST + PLAIN CHEESE + SAUSAGE
$40/MONTH
There were many more combinations that can be used and added to the conjoint analysis. The analysis and the design for ordering a pizza at a café would make the customers choose their orders easily and also the offering the customers such analysis would make the customer both loyal and happy with the service provided. This analysis would make the customer happy by making him or her feel that he is paying for the service that he or she is being provided with(Iacobucci., 2018).
References:
Iacobucci, D. (2018). Marketing management. 5th ed. Cengag.
Before you launch your idea test it and see if there is initial interest. This presentation will help you to test your idea and refine it before you launch. Lets make your idea more successful.
ProductTank #20 Kraków- Customer development, how to validate your product ideaBeata Kupiec
This document provides an overview of customer development and how to validate a product idea through early customer interviews. It discusses finding potential customers, how to approach them, preparing for and conducting interviews, and following up after interviews. The key aspects covered include developing an interview scenario and questions, asking open-ended questions to understand customer needs and problems rather than confirming your own assumptions, and getting honest feedback to decrease risk and prioritize features for the right customer segment. The overall goal is to validate customer and problem hypotheses through qualitative research and find early customers interested in solving their problem.
Notes on Inspired: How to Create Products Customers Love by Marty CaganIvan Nashara
I made this note and presentation for the executives in my company. We discuss how the product organization should be evolving and how we can create a strong innovative company.
Inspired is one of the best books to introduce you to product management. And it's also a strong one that can be easily read and understood by the business and non-product people in the company.
Lean Innovation for Micro Enterprises Module 4 Design ThinkingBanbridgeDistrictEnt
1. Design thinking is a human-centered approach that uses creative problem-solving techniques to meet human needs and inspire innovation. It involves empathizing with users, defining problems from their perspective, and brainstorming solutions before building prototypes and getting user feedback.
2. Examples show how design thinking has helped companies like Airbnb, PillPack, and Uber Eats improve their products and services by deeply understanding user needs through techniques like empathy mapping and prototyping. It has also been applied in healthcare, education, and other sectors to develop more effective solutions.
3. A lack of empathy during the design process, as seen in Google Glass, can lead to products that don't fulfill real user needs
Materi Perancangan Aplikasi Mobile yang disampaikan pada acara Bimbingan Teknis Entrepreneurship Kreatif Digital (Mobile Application dan Game) 16-17 September 2016 oleh Hanifah M Azzahra, S.Sn., M.Ds. yang diadakan oleh Badan Ekonomi Kreatif (Bekraf) bekerjasama dengan Universitas Brawijaya Malang
Book club INSPIRED How To Create Tech Products Customers LoveSEB
This document discusses best practices for product development. It covers four main areas: product, people, process, and culture. For product, it emphasizes the importance of a compelling long-term vision and strategy aligned with business goals. For people, it discusses assembling cross-functional product teams with dedicated product managers and designers. For process, it advocates for separating product discovery and delivery, with discovery focused on validating ideas through prototyping and customer testing. Finally, for culture it notes the need for experimentation, empowerment, and a customer-centric mindset to foster innovation.
PostCon: Email Part 5- Produce Engaging Content Every TimeVivastream
The document discusses producing engaging creative content consistently. It covers what makes great creative, using brand and customer insights to develop stories. Examples are provided of improved creative for Schwann's and Comcast. The document also discusses evaluating creative using principles like hierarchy, utility, and value. Mobile email design approaches like responsive and fluid layouts are examined. Tips are provided for briefing teams, evaluating creative, and giving feedback.
Framework Thinking - 7 Frameworks To Skyrocket Your CareerSean Johnson
Discover how to leverage frameworks to become more effective and gain influence in your organization.
Learn more about Framework thinking here: http://www.sean-johnson.com/framework-thinking
User Story Mapping: Discover the whole story, build the right productJoan Choi
This document provides an overview and summary of the book "User Story Mapping: Discover the whole story, build the right product" by Jeff Patton. The book discusses how using a technique called Story Mapping can help product teams focus on users and their experiences, improve communication, and ultimately build better products. Story Mapping is a process that involves writing out stories step-by-step, organizing them, exploring alternative stories, distilling them into a "backbone", and slicing out tasks to achieve specific outcomes. It is presented as a way to create a better environment for developing more effective products.
HaxAsia is a 6-month hardware accelerator program based in Singapore that helps startups develop successful hardware businesses. The program has 3 stages:
1. Startups finalize prototypes in Singapore and test products with users to validate use cases. Teams that validate their products advance to the next stage.
2. Teams launch crowdfunding campaigns in San Francisco, getting support from experts and exposure. Campaigns that reach their funding goals advance.
3. Successful teams work with Foxconn in Beijing on pilot batch production to prepare for global launch. The program aims to help startups either become global successes or fail quickly, with no "living dead" companies in between.
1. Successful product development requires identifying customer needs and preferences to create products with appealing attributes at affordable prices.
2. Products must have distinguishing features or they will not last long on the market.
3. Involving sensory evaluators early in the development process allows products to be iteratively designed to incorporate improvements.
Design thinking is a creative process for solving human problems centered around empathy, ideation, and prototyping. It involves observing users to understand their needs and pain points, then brainstorming and testing solutions to prioritize features that address customer needs. The key steps are to empathize with users, define problems, ideate many solutions, and prototype ideas to gather feedback before planning development. Design thinking helps startups foster collaboration, get to market faster with clear goals focused on user needs rather than "pet features."
From talk to CTO School in NYC
- what is good product management
- how engineering can be a good partner to product (and how to structure product leadership)
- how to hire
Startup with the right approach. Design Thinking can be implemented for your startup business for efficiency, rapid prototyping, solving complex problems and yes, its not just for only designers. You holistic design strategy for your startup.
Presented by Subhashish Karmakar
https://www.linkedin.com/in/subhasishk/
MVP Workshop @ Aeternity Starfleet 3 | Malta MVP Workshop
Genesis Week Day 2:
All-day workshop with Stefan Ignjatovic Business Developer and Petar Atanasovski Product Manager from MVP Workshop
In the first half, we went through the basics for the blockchain projects - the Value Proposition, Customer Satisfaction, and the Marketing Fit, for which you can:
- Focus on the unique solution offered by your product so you can build your MVP;
- Outline the strengths and weaknesses of your idea so you can enhance your app later;
- Identify metrics that are the most important for your app to see how well it satisfies customer needs.
This document provides an overview of an advanced entrepreneurship course focused on experiential learning of starting a high-tech company. Students will work in teams to turn ideas into real companies over the course of the semester. The course uses lean startup methodology, requiring students to get outside the classroom to test hypotheses through customer interviews and iterative product development. Grading is based on team progress, deliverables including weekly blogs and presentations, and a final report on lessons learned. The course aims to simulate the pressures of starting a real startup through an intensive workload and direct feedback from instructors.
Business consultancy live brief assignmentcraigbennett10
A full business consultancy project overseen and produced by a team of undergraduate business and advertising/marketing students, for Gadgets 4 Everyone.
Highest quality code in your SaaS project. Why should you care about it as a ...The Codest
We are launching a SaaS report dedicated to the whole SaaS market.
It is a useful pill of knowledge for the non-technical founders who are struggling with many challenges, especially the technological ones. In the report, we cover the specific problems/dilemmas such as:
- Is it worth making SaaS start-up if you are a non-technical founder?
- What are the biggest challenges to a non-technical founder?
- MVP as the most popular way to deliver product time to market
- Useful tips on how to build a SaaS product in 6 simple steps
Check out the report and make sure to eliminate common mistakes that can hurt your business. Are you a non-technical founder? Don’t worry!
In the short tutorial, you will learn how to successfully build a SaaS product with no programming skills.
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Vipanchith Reddy Nalimela
Week-6 Discussion
Marketing Management
BADM-533-01
University of Cumberlands
The assigned reading for this week has many important concepts that would help in learning the marketing management course. The marketing framework is important to learn the basic about the market. The basic structure of a market is made of 5C’s i.e., customer, company, content, collaborators, and competitors. The basic framework of product manufactured by any company is governed by for basic elements like product, price, place and promotion. Making the product reach the right customers at right time can be done by understanding the basic elements of promoting the product like segmentation, targeting, and positioning. The market research techniques caught my attention for the detailed analysis that can be made in different situations using the techniques provided in this chapter. The conjoint analysis is particularly helpful in catching the customer’s attention in the café like situations. In the given scenario designing the conjoint for making most of the customers happy while ordering the pizza can be efficiently done using the conjoint studies and conjoint analysis. Each customer has different preferences and product attributes while ordering a pizza as there were zillion combinations of ingredients used in making a pizza. In the situations and scenarios like ordering a pizza, the Café should also optimize the time for ordering and receiving a pizza for a customer and also make the café should make the customer feel happy about the price he or she being charged for a pizza. The conjoint analysis particularly helpful in pricing the fair and square for a product and making customer feel happy about the price that they have paid for a particular product. The B schools café are usually visited by regular customers often the people associated with the B school like students and staff would visit the B School Café for their different needs like breakfast, lunch, snacks, etc and offering the packages or programs like monthly packs etc, for these kinds of customers would be helpful for both the Café managers and visiting customers(Iacobucci., 2018).
PIZZA
COMBINATION
PRICE
WHEAT CRUST
THICK CRUST + PLAIN CHEESE + SAUSAGE
$60/MONTH
WHEAT CRUST
THIN CRUST + PLAIN CHEESE+SAUSAGE
$55/MONTH
WHITE CRUST
THICK CRUST + PLAIN CHEESE+ SAUSAGE
$50/MONTH
WHITE CRUST
THIN CRUST + PLAIN CHEESE + SAUSAGE
$40/MONTH
There were many more combinations that can be used and added to the conjoint analysis. The analysis and the design for ordering a pizza at a café would make the customers choose their orders easily and also the offering the customers such analysis would make the customer both loyal and happy with the service provided. This analysis would make the customer happy by making him or her feel that he is paying for the service that he or she is being provided with(Iacobucci., 2018).
References:
Iacobucci, D. (2018). Marketing management. 5th ed. Cengag.
Before you launch your idea test it and see if there is initial interest. This presentation will help you to test your idea and refine it before you launch. Lets make your idea more successful.
ProductTank #20 Kraków- Customer development, how to validate your product ideaBeata Kupiec
This document provides an overview of customer development and how to validate a product idea through early customer interviews. It discusses finding potential customers, how to approach them, preparing for and conducting interviews, and following up after interviews. The key aspects covered include developing an interview scenario and questions, asking open-ended questions to understand customer needs and problems rather than confirming your own assumptions, and getting honest feedback to decrease risk and prioritize features for the right customer segment. The overall goal is to validate customer and problem hypotheses through qualitative research and find early customers interested in solving their problem.
Notes on Inspired: How to Create Products Customers Love by Marty CaganIvan Nashara
I made this note and presentation for the executives in my company. We discuss how the product organization should be evolving and how we can create a strong innovative company.
Inspired is one of the best books to introduce you to product management. And it's also a strong one that can be easily read and understood by the business and non-product people in the company.
Lean Innovation for Micro Enterprises Module 4 Design ThinkingBanbridgeDistrictEnt
1. Design thinking is a human-centered approach that uses creative problem-solving techniques to meet human needs and inspire innovation. It involves empathizing with users, defining problems from their perspective, and brainstorming solutions before building prototypes and getting user feedback.
2. Examples show how design thinking has helped companies like Airbnb, PillPack, and Uber Eats improve their products and services by deeply understanding user needs through techniques like empathy mapping and prototyping. It has also been applied in healthcare, education, and other sectors to develop more effective solutions.
3. A lack of empathy during the design process, as seen in Google Glass, can lead to products that don't fulfill real user needs
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This document provides an overview and summary of the book "User Story Mapping: Discover the whole story, build the right product" by Jeff Patton. The book discusses how using a technique called Story Mapping can help product teams focus on users and their experiences, improve communication, and ultimately build better products. Story Mapping is a process that involves writing out stories step-by-step, organizing them, exploring alternative stories, distilling them into a "backbone", and slicing out tasks to achieve specific outcomes. It is presented as a way to create a better environment for developing more effective products.
HaxAsia is a 6-month hardware accelerator program based in Singapore that helps startups develop successful hardware businesses. The program has 3 stages:
1. Startups finalize prototypes in Singapore and test products with users to validate use cases. Teams that validate their products advance to the next stage.
2. Teams launch crowdfunding campaigns in San Francisco, getting support from experts and exposure. Campaigns that reach their funding goals advance.
3. Successful teams work with Foxconn in Beijing on pilot batch production to prepare for global launch. The program aims to help startups either become global successes or fail quickly, with no "living dead" companies in between.
1. Successful product development requires identifying customer needs and preferences to create products with appealing attributes at affordable prices.
2. Products must have distinguishing features or they will not last long on the market.
3. Involving sensory evaluators early in the development process allows products to be iteratively designed to incorporate improvements.
Design thinking is a creative process for solving human problems centered around empathy, ideation, and prototyping. It involves observing users to understand their needs and pain points, then brainstorming and testing solutions to prioritize features that address customer needs. The key steps are to empathize with users, define problems, ideate many solutions, and prototype ideas to gather feedback before planning development. Design thinking helps startups foster collaboration, get to market faster with clear goals focused on user needs rather than "pet features."
From talk to CTO School in NYC
- what is good product management
- how engineering can be a good partner to product (and how to structure product leadership)
- how to hire
Startup with the right approach. Design Thinking can be implemented for your startup business for efficiency, rapid prototyping, solving complex problems and yes, its not just for only designers. You holistic design strategy for your startup.
Presented by Subhashish Karmakar
https://www.linkedin.com/in/subhasishk/
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Genesis Week Day 2:
All-day workshop with Stefan Ignjatovic Business Developer and Petar Atanasovski Product Manager from MVP Workshop
In the first half, we went through the basics for the blockchain projects - the Value Proposition, Customer Satisfaction, and the Marketing Fit, for which you can:
- Focus on the unique solution offered by your product so you can build your MVP;
- Outline the strengths and weaknesses of your idea so you can enhance your app later;
- Identify metrics that are the most important for your app to see how well it satisfies customer needs.
This document provides an overview of an advanced entrepreneurship course focused on experiential learning of starting a high-tech company. Students will work in teams to turn ideas into real companies over the course of the semester. The course uses lean startup methodology, requiring students to get outside the classroom to test hypotheses through customer interviews and iterative product development. Grading is based on team progress, deliverables including weekly blogs and presentations, and a final report on lessons learned. The course aims to simulate the pressures of starting a real startup through an intensive workload and direct feedback from instructors.
Business consultancy live brief assignmentcraigbennett10
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Highest quality code in your SaaS project. Why should you care about it as a ...The Codest
We are launching a SaaS report dedicated to the whole SaaS market.
It is a useful pill of knowledge for the non-technical founders who are struggling with many challenges, especially the technological ones. In the report, we cover the specific problems/dilemmas such as:
- Is it worth making SaaS start-up if you are a non-technical founder?
- What are the biggest challenges to a non-technical founder?
- MVP as the most popular way to deliver product time to market
- Useful tips on how to build a SaaS product in 6 simple steps
Check out the report and make sure to eliminate common mistakes that can hurt your business. Are you a non-technical founder? Don’t worry!
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Similar to Tem394jasonteamfinalprojectandthisassignment (20)
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Tem394jasonteamfinalprojectandthisassignment
1. Team name
Jason Homies
Team Members
1 Nneka Asuzu
2 Brendan Tolimieri
3 Gregory Venezia
4 Maxwell McNamara
5 Cindy Quach
6 John Waters
Meeting Time
Use this google doc to chat from the comment button on Mondays or weekends online anytime
around 10am-10pm
Meeting place: Google Docs:
Video Blog:
Name: Cindy Quach
Venture Idea: Customize Your Own Salad Restaurant
1 Prototype/Demo Deck/Customer Interaction:
2. http://www.slideshare.net/whohuh/prototype-demo-deck-customer-interaction-15130938
2 Business Model Canvas:
● Customer Segments: College students that want a healthy meal alternative that allows them to
take their food on the go. Also includes faculty and staff on college campuses.
● Value Propositions: Deliver delicious and healthy meal to busy students.
● Channels: Distribute through a restaurant in Arizona State University memorial union.
● Customer Relationships: There will be a face book page for our restaurant as well as marketing in
the form of flyers and word of mouth. Feedback can be collected by customers through our face
book page and review websites.
● Revenue streams: The customer pays a range of $6.50-$7.50 for a salad.
● Key Resources: We need to have good working staff and reliable supply chain of fresh
ingredients.
● Key activities: The restaurant offers customers the ability to create their own salad by choosing
their own ingredients and filling up a predetermined bowl size with their choices. Or a customer
can order a pre-made recipe and have the thinking done for them with the option of still
customizing that order.
● Key partnerships: A main partnership will be with ingredient suppliers and with Arizona State
University to rent out the space for the restaurant.
● Cost structure: The main costs are costs for ingredients, utilities and rent for the business, labor
costs and marketing costs.
3 Lessons Learned: I learned that I could receive better customer relationship feedback if I gained
feedback from strangers and was able to reach more of them. I could’ve potentially gained better
feedback if I posted an overview of my venture and some questions to answer on a business
venture forum. This would allow me to gain advice from experts who could be potential
customers and/or have enough experience to put me in the right direction if I needed it. Although
a consequence to this would be that no one would respond to my forum post.
Name: Maxwell McNamara
Venture Idea:
3. 1 Prototype:
2 Business Model Canvas:
3 Customer Interaction:
4 Demo Deck:
5 Lessons Learned
4. Name: Nneka Asuzu
Venture Idea
A portable personal safe that can be tethered to chairs, benches, trees or other bulky
objects, so that it will be hard to move objects
1. Prototype and Demo Deck link
2.Business Model Canvas
Customer Segments: People that love to travel, swim, and keep their valuable items safe
Value Propositions: keeps valuable items safe
Channels: We will distribute it on the web by mail or stores
Customer Relationships: We will have a social media page so that people can know about our
product/service. We will include a guarantee if the product gets broken into and this all depends
on the data gathered as far as risk goes and cost of having a guarantee.
Revenue streams: The customers will pay $150 for the product, they will need to upgrade at a
fee of $75 to get the GPS device
Key Resources: We need to get the safe and tether working, then the alarm, then a separate plug
in gps device. We will need to build a website and social media pages.
Key activities: We are a company that provides a portable personal safe that can be tethered to
chairs, benches, trees or other bulky/hard to move objects. It is waterproof with a built in alarm
system and gps tracking capabilities. Perfect for when you are at the beach and want to enjoy a
swim and don’t want to worry about your personal belongings being lost or stolen
Key partnerships: We can try to partner with local rental companies so they can rent our
products at beaches and put in pre-orders.
Cost structure: We will pay for manufacturing the products from the safe to the alarm system to
the gps tracking device and putting the products all together. We will also have to pay for the
packaging costs, marketing costs.
3. Customer Interaction
5. I took a survey of 5 people (small amount of people based on the time limit) which cost me $5 for
printing, and from the people that I spoke to, they seem excited about this product, so this suggests
that potentially there might be a market need for this product and consumers might want this
device. I asked them how much would they be willing to pay for it on the survey? They said a
maximum of $30, I was surprised with their price expectancy, because a product like this, with an
inbuilt alarm system and a GPS, would cost more than $30
5.Lessons Learned
I learned that price is a huge factor to put into consideration because for a new
product entering into the market, some customers are skeptical about the cost, even if it
solves a problem for them, they want to make sure that the product has quality and
what to hear good feedback from current customers who have used the product.
Team Assignment (based on Venture Lab):
For this assignment (and each of the four milestones in the project), you must:
1) Fulfill all requirements of the assignment, as stated in Venture Lab
2) Complete and submit at least one business model canvas (to demonstrate growth
and progress as you refine)
3) Each team member must speak with at least 2 potential customers
4) Create and submit a five-minute video blog post, reflecting on the lessons learned by
your team this week
Due November 14:
Identifying the market opportunity / Low-fidelity Prototype due / testing your value
proposition with customers:
http://venture-lab.org/venture/exercises/20 (log into Venture Lab first before opening)
6. Team minutes
Present
1 Cindy Quach
2 Maxwell McNamara
3 Nneka Asuzu
Absent
● Where we met
We met on google doc on Sunday(November 11) at 3-4pm
Contributions
Max McNamara
● Discussed with Nneka and Cindy about the game plan for the assignment
● Formatted document
● Worked on individual venture for team assignment
Cindy Quach
● Worked on individual venture for team assignment
● Created 5-minute video blog post
Nneka Asuzu
● Worked on individual venture for team assignment
● Organized the document
Input your name to create video blog post
November 14th:Cindy
November 21:Nneka Asuzu
November 28:John Waters
December 5: Greg Venezia
December 12:
*Max already created a video, so he won’t do this.....
Final Project:
For each of the five milestones in the project, you must:
1) Fulfill all requirements of the assignment, as stated in Venture Lab
2) Complete and submit a business model canvas (to demonstrate growth and progress as you
refine)
7. 3) Each team member must speak with at least 2 potential customers
4) Create and submit a five-minute video blog post, reflecting on the lessons learned by your
team this week
Due November 14:
Identifying the market opportunity / Low-fidelity Prototype due / testing your value proposition
with customers:
http://venture-lab.org/venture/exercises/20
Due November 21:
Opportunity Analysis Project (OAP)
http://venture-lab.org/venture/exercises/21
(note: The OAP reflection video is the same as your team’s video blog -- you do not need 2
separate videos here)
Due November 28:
Marketing page, tests / Higher fidelity Prototype due
http://venture-lab.org/venture/exercises/22
Due December 5:
First draft - Opportunity execution project:
http://venture-lab.org/venture/exercises/23
Due December 12:
Final version - Opportunity execution project:
http://venture-lab.org/venture/exercises/23