TELO is an app that puts users in short audio-AR experiences that make them run in order to escape, survive and/or win them. This makes the experience of running far more fun and engaging than guided lessons available on several other running training apps. It provides users the necessary motivation and keeps them engaged through creative storytelling and engaging smart alerts.

1. “Calm” for running…
TELO
FEBRUARY - 2021
Download Now Download Now

2. TELO
Specific Problem
100% of humans want to be healthy…
‘Running’ is a good way to stay healthy…
but, problem is…
Internal survey results…
>56% of people think running is
either boring, tiring or not for
them…
100% of humans want to be healthy…
How do we
make running
fun?

3. Opportunity (Exit)
Broad Problem
T A M
(Global)
520M - 2020 ——-> 760M - 2021
Indian smartphone users by
(a)
(b)
(c)
(d)
(e)
(f)
Market Sizing
(a) = 500,000,000 Smartphone Users
(b) = (a) X 34% living in cities = 170M
(c) = (b) X 80% who do NOT exercise = 136M
(d) = (c) X 80% who use mobile apps = 108M
(e) = (d) X 05% who pay for mobile apps = 5.4M
(f) = (e) X $1 * 12Months = $65.2M/year
T A M
(India)

4. So what is the solution?
TELO simulates running 🏃 scenes using audio 🎧 stories/scenes, where the user has to run and
determines the outcome of the scene/story by achieving or failing to complete the task chosen by them…
TELO
Secret Agent (English) Mobile Phone Thief (Hindi)
Traction as of 22nd March 2021(since 16th Nov 2020)
Downloads: 3600+ WAUs: 1700+
MAUs: 2900+ Last 24hrs: 270+
Average MoM Growth 224%

5. TELO
Tap on image to download the app from the playstore
How TELO works? (Today)

6. TELO
TELO Redesign - Solutions Focussed!
Identifying Goal/Problem Monetising (But still leaving choice) Solving for Accountability Task Focussed

7. Value Proposition
Fitness while having fun and being entertained;
Multi-lingual content;
No geographic limitations, run anywhere you are;
New content can be made available at scale quickly…
Fitness content packaged as solutions for -
fi
rst 5KM,
fi
rst 10KM, Weight Loss (coming soon)
TELO
Creators already empanelled:
1 Podcaster + 1 mimicry artist + 2 creative writers + 1 RJ & 1 Audio Engineer

8. What the experts have to say!
TELO
Ms. P. T. Usha
Former 🇮🇳 Indian Olympian 🏃 Runner
Milind Soman
Former 🇮🇳 Athlete, Runner, triathlete
Social Media Presence: 1.6M across fb, twitter and
instagram
Social Media Presence: 430K across fb, twitter and
instagram
TELO is a new and refreshing take on running apps. I am sure a lot
of people will bene
fi
t from its unique audio-stories based
running experiences. TELO has the potential to give beginners
and returning runners the much needed jump-start and
continued motivation to make running a lifelong habit! I wish the
team the very best on their path to success and would love to
work with them, given the right opportunity...
Ms. PT Usha and the USHA academy are a strategic
partner where TELO would work towards raising
awareness of the academy while also trying to raise funds
via various online and of
fl
ine initiatives. Ms. Usha shall also
be present. (most of them being online.) - agreement is
in place! Happy to share details when necessary!
“
”

9. Revenue Model
Subscription - Users can subscribe to unlock unique content
packages that solve real world problems - weight loss, running
your
fi
rst 5KM, 10KM, Keeping children engaged with fun audio
content etc.
Price point would be ₹299/month or ₹1999/year (Just more than a coffee and a lot
lower than a gym membership)
TELO

10. Ask
$100K in SAFE at a discount cap of 25-30%
To build the full-product - user and creator ~ 10%
Customer acquisition & retention ~ 40%
Operations + Misc Expenses ~ 30%
TELO
Content creation ~ 20%
Usage of ask

11. Sidharth Vijayan Ravichandran Krishnan
Founder
• Digital Products Head with over 14+yrs experience;
• Enthusiastic Runner - 9000+KMs run so far;
• Previously Founded and run a voice-
fi
rst social networking app
call the theVOIZapp;
• Raised over $350K, growing it over 150K active users with
38K+ MAUs and 7.2 DAUs at its peak;
CoFounder (Tech)
• React Native genius - can build apps for both iOS & Android
• Been building products since the age of 16yrs;
• Built an ed-tech product with a focus on balanced screen-to-
class education;
• Has been a director and
fi
lm production enthusiast in the past
with some movies and stories that he has written too;
TELO
TEAM

12. How are we different?
Health focussed
Entertainment
TELO
Lacks a platform for content creation
And is limited by their “Zombies”
positioning
1. Language & Genre Agnostic
2. Solve problems - Weight Loss + Distance Runs
3. Creators will be champions from Y02

13. Let’s make Running a Good and Fun Habit!
https://teloruns.com
+91 95139 70159
sidharth@teloruns.com
Thank You!