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Television broadcasting and promotion
Television is an exceptionally powerful medium for promotion and advertising. It allows for visual, audio, and color effects that make promotional broadcasts more engaging. Some key advantages of television for promotion include its high penetration into societies and households, its ability to grab attention through motion and lively content, and its high level of creativity and flexibility. However, television also has limitations like high production costs, fleeting messages with limited viewer attention, and new threats from technologies like personal video recorders.
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Television broadcasting and promotion
- 1. Television broadcasting andpromotionPresented ByEhtisham Ali
- 2. TELEVISION“AN EXCEPTIONALY POWERFULBROADCASTING MEDIUM OF PROMOTION”.
- 3. Television is amedium of promotion and advertisement which provides a unique scope of producing visual, audio and chromatic effects, consequently makes the promotional broadcasts more effective, vibrant and lively.
- 4. CHARACTERISTICS OF TELEVISIONItis a medium of mass communication.Motion pictures with sound is a distinguished characteristics of television.Television has an ability to give illusionary 3 - Dimensional view.It is a pervasive electronic device i.e. almost every household has a television set irrespective of social class even in developing countries.
- 5. 3DTELEVISION IS NOW“Visual appeal of TELEVISIONS are now dramatically improved”
- 6. MERITS OF TELEVISION IN PROMOTIONAL BROADCASTIt gives a lively effect by producing visual, motion, audio, and color affects.Its penetration into the society (consumer) is very high.High impact.Creativity is high.Flexibility is high in terms of content, duration, timings.Exposure is high.Attention is high.
- 9. LIMITATIONS OF TELEVISIONHigh cost.Lack of selectivity.Fleeting message.Limited Viewer attention.
- 10. THREATS TO TELEVISIONBROADCAST PROMOTIONS PVR (Personal Video Recorder).Growing distrust and negative image of T.V. Commercials.
- 11. SOME STATISTICS REGARDINGTELEVISON BROADCAST PROMOTION 32% of all commercials are of 15 seconds spot. Some companies like General Motors and Ford spend 2/3 rd of their media budget on various forms of promotions by Television Broadcast. 29% audience stopped viewing television or switched to other channels to avoid commercials. During prime time more than 100 million people are watching television in the U.S.(SOURCES: ACNELSON MEDIA RESEARCH REPORT 2001)