Televisa and Nexos Worldwide offer U.S. businesses access to Mexico's growing consumer market. Mexico's middle class has expanded to over 60 million people with increasing disposable income, representing an opportunity for new revenue. Televisa is Mexico's largest media company and Nexos Worldwide helps U.S. marketers understand how to approach the Mexican consumer market through Televisa's broadcast channels, digital platforms, and custom promotions. Their seasoned team assists businesses in adapting existing campaigns or developing new strategies to reach Mexican audiences.

1. TELEVISA AND NEXOS WORLDWIDE OFFER GATEWAY
TO BUSINESSES LOOKING FOR NEW GROWTH OPPORTUNITIES
Mexico’s Rising Purchasing Power is Ripe for U.S. Marketers
LOS ANGELES (July 15, 2015) -- Businesses looking for new profitable growth opportunities
might be surprised where they can find a rising middle class with increasing disposable income.
Mexico is an emerging market heavy weight and Televisa, in collaboration with Nexos
Worldwide, has assembled a team of professionals that will help U.S. marketers reach
consumers in Mexico.
According to the World Bank, the International Monetary Fund and most economists, Mexico is
on the rise. With a young, growing population (63 percent below the age of 35) and growing
purchasing power (over 50 percent are middle class), there is no question of the opportunity for
potential new revenue streams from south of the border.
Televisa, the largest media and content company in the Spanish speaking world, engages the
Mexican audience through 4 over-the-air broadcast channels, 25 pay television channels,
several digital and mobile platforms, product placement, branded entertainment, live events and
custom promotions.
“Through our multiplatform offerings and in-house production capabilities, Televisa delivers
precision audience targeting with more reach and engagement opportunities than any other
media company in Mexico,” said Ricardo Pérez Teuffer, Vice-President of Sales for Televisa.
In collaboration with U.S.-based Nexos Worldwide, businesses here can now easily tap into the
Mexican consumer market through all of Televisa’s marketing channels. The Nexos Worldwide
team is made up of seasoned marketing, advertising, media and promotion professionals that
will help U.S. marketers and their agencies understand how to approach the market and
navigate the nuances of marketing in Mexico.
“We know that U.S. marketers are always looking to open up new markets and they have
identified the young, growing consumer base in Mexico as a region with tremendous upside,”
said Tania Edvabny, General Manager, Nexos Worldwide. “We want to let marketers know that
Mexico is in play and that our team understands its many moving parts. It can be a little
daunting trying to figure out how to work in Mexico.”
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2. Televisa and Nexos Worldwide Opens U.S. Doors to Mexican Market
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Mexico’s growing middle class now numbers over 60 million, a healthy percentage of the overall
122 million population. These individuals and their families own cars, houses, smartphones and
every modern appliance, and they are increasingly mobile, traveling often to the U.S. for tourism
and business. According to the U.S. Department of Commerce, Mexico accounted for over 17
million (23.2%) of total international arrivals and spent a record-setting $19.3 billion in the United
States in 2014.
Nexos Worldwide (www.NexosWorldwide.com) will help stateside businesses move into the
Mexican market through both traditional and digital channels. Marketers can either adapt
existing campaigns for Mexican consumers, or tap Nexos Worldwide for help developing in-
language and in-culture marketing strategies.
For more information on working with Televisa contact:
Tania Edvabny, General Manager - Nexos Worldwide
Tania@TelevisaUSA.net
1-888-333-7593
www.TelevisaUSA.net
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