SlideShare a Scribd company logo
GOOD DESIGN
IS THE SUM OF
ITS PARTS
HAVE A CLEAR
VALUE PROPOSITION1
KEEP IT
SIMPLE STUPID2
DRIVE THE USER
TO ACT3
DON’T BE
BORING4
BE FUNCTIONAL
(AND PRAGMATIC)5
KEEP IT
CURRENT6
RELEVANCE
RULES7
GET YOUR
COPY RIGHT8
“I didn't have time to write a short letter,
so I wrote a long one instead.”
Mark Twain
“
BE
INTUITIVE9
TELL IT
AS IT IS10
A DESIGNER’S
PLEA
GOOD DESIGN….
TAKES
TIME
IS NOT
CHEAP
DOESN’T NEED
TO POP
RESIST THE URGE TO…
DECREASE THE
WHITE SPACE
SQUEEZE EACH &
EVERY PRODUCT
FEATURE ONTO THE
HOME PAGE (ABOVE
THE FOLD)
MAKE THE
LOGO LARGER
TRUST
YOUR DESIGNERS

More Related Content

Viewers also liked

Yomeris castillo ensayo
Yomeris castillo ensayoYomeris castillo ensayo
Yomeris castillo ensayo
yomeriscastillo
 
What is a Good Day At Work
What is a Good Day At WorkWhat is a Good Day At Work
What is a Good Day At Work
Lily Howe
 
WGDAW-Report-Rob Coop & BWC Eversion
WGDAW-Report-Rob Coop & BWC EversionWGDAW-Report-Rob Coop & BWC Eversion
WGDAW-Report-Rob Coop & BWC Eversion
Lily Howe
 
What is a Good Day At Work
What is a Good Day At WorkWhat is a Good Day At Work
What is a Good Day At Work
Lily Howe
 
Nilesh ribbon-industries
Nilesh ribbon-industriesNilesh ribbon-industries
Nilesh ribbon-industries
Nilesh Ribbon Industries
 
Gerencia de proyectos
Gerencia de proyectosGerencia de proyectos
Gerencia de proyectos
Nohemi Gomez
 
Transcript
TranscriptTranscript
Transcript
Kirk Mcleod
 
Websemantica_tecny-nova_grupo3_domingo
Websemantica_tecny-nova_grupo3_domingoWebsemantica_tecny-nova_grupo3_domingo
Websemantica_tecny-nova_grupo3_domingo
Aisis2016
 
Código civil-libro-1
Código civil-libro-1Código civil-libro-1
Código civil-libro-1
Stefany Cedeño
 
Web semanticas_tecny-nova_grupo3_domingo
Web semanticas_tecny-nova_grupo3_domingoWeb semanticas_tecny-nova_grupo3_domingo
Web semanticas_tecny-nova_grupo3_domingo
Aisis2016
 
Yomeris castillo ensayo
Yomeris castillo ensayoYomeris castillo ensayo
Yomeris castillo ensayo
yomeriscastillo
 
Yomeris castillo 16 7411
Yomeris castillo 16 7411Yomeris castillo 16 7411
Yomeris castillo 16 7411
yomeriscastillo
 
Resistencia y ganancia de amplificadores realimentados Yonathan Pirela
Resistencia y ganancia de amplificadores realimentados Yonathan PirelaResistencia y ganancia de amplificadores realimentados Yonathan Pirela
Resistencia y ganancia de amplificadores realimentados Yonathan Pirela
yonathan pirela
 
2016_06_Project_Insight_final
2016_06_Project_Insight_final2016_06_Project_Insight_final
2016_06_Project_Insight_final
Thomas Flynn
 

Viewers also liked (14)

Yomeris castillo ensayo
Yomeris castillo ensayoYomeris castillo ensayo
Yomeris castillo ensayo
 
What is a Good Day At Work
What is a Good Day At WorkWhat is a Good Day At Work
What is a Good Day At Work
 
WGDAW-Report-Rob Coop & BWC Eversion
WGDAW-Report-Rob Coop & BWC EversionWGDAW-Report-Rob Coop & BWC Eversion
WGDAW-Report-Rob Coop & BWC Eversion
 
What is a Good Day At Work
What is a Good Day At WorkWhat is a Good Day At Work
What is a Good Day At Work
 
Nilesh ribbon-industries
Nilesh ribbon-industriesNilesh ribbon-industries
Nilesh ribbon-industries
 
Gerencia de proyectos
Gerencia de proyectosGerencia de proyectos
Gerencia de proyectos
 
Transcript
TranscriptTranscript
Transcript
 
Websemantica_tecny-nova_grupo3_domingo
Websemantica_tecny-nova_grupo3_domingoWebsemantica_tecny-nova_grupo3_domingo
Websemantica_tecny-nova_grupo3_domingo
 
Código civil-libro-1
Código civil-libro-1Código civil-libro-1
Código civil-libro-1
 
Web semanticas_tecny-nova_grupo3_domingo
Web semanticas_tecny-nova_grupo3_domingoWeb semanticas_tecny-nova_grupo3_domingo
Web semanticas_tecny-nova_grupo3_domingo
 
Yomeris castillo ensayo
Yomeris castillo ensayoYomeris castillo ensayo
Yomeris castillo ensayo
 
Yomeris castillo 16 7411
Yomeris castillo 16 7411Yomeris castillo 16 7411
Yomeris castillo 16 7411
 
Resistencia y ganancia de amplificadores realimentados Yonathan Pirela
Resistencia y ganancia de amplificadores realimentados Yonathan PirelaResistencia y ganancia de amplificadores realimentados Yonathan Pirela
Resistencia y ganancia de amplificadores realimentados Yonathan Pirela
 
2016_06_Project_Insight_final
2016_06_Project_Insight_final2016_06_Project_Insight_final
2016_06_Project_Insight_final
 

Recently uploaded

Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockPillar-Based Marketing Master Class - Ryan Brock
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
InstBlast Marketing
 
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxINTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
Giorgio Chiesa
 
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.
Ishaaq6
 
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginnerLearn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
MichaelGiles34
 
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaStory Telling Master Class - Jennifer Morilla
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Navah Hopkins
 
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024
Amanda Farrell
 
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing ProsEfficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Lauren Polinsky
 
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Amsive
 
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Boston SEO Services
 
How to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social CommerceHow to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social Commerce
Vbout.com
 
Basic Management Concepts., “Management is the art of getting things done thr...
Basic Management Concepts., “Management is the art of getting things done thr...Basic Management Concepts., “Management is the art of getting things done thr...
Basic Management Concepts., “Management is the art of getting things done thr...
DilanThennakoon
 

Recently uploaded (20)

Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
 
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockPillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan Brock
 
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
 
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
 
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxINTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
 
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
 
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
 
What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.
 
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginnerLearn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
 
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaStory Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer Morilla
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
 
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
 
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
 
AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024
 
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing ProsEfficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
 
Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYAmazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAY
 
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
 
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
 
How to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social CommerceHow to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social Commerce
 
Basic Management Concepts., “Management is the art of getting things done thr...
Basic Management Concepts., “Management is the art of getting things done thr...Basic Management Concepts., “Management is the art of getting things done thr...
Basic Management Concepts., “Management is the art of getting things done thr...
 

Tel Aviv HUG Rob Cohen