The document discusses how musicians, entertainers, and marketers adapt to cultural changes and influence popular culture. It contains 3 main points: 1. Musicians and genres evolve and change over time in response to cultural shifts. Entertainers also reflect the mood and needs of their time through their creative works. 2. Market research is not always needed as entertainers can capture the zeitgeist through intuitive works that reflect economic, social, and political changes of a time. 3. Fans and audiences are also influenced through emotional connections to creative works and rituals around music, which marketers then learn to utilize to promote brands.

1. Music, Movies & Marketing

2. Marketing Needs Help

4. 1. Musicians Reinvent & Remix

5. Rock & Roll
Rock
Hard rock
Country
Blues
Ballard
Psychedelia
Instrumentals
Soul
Folk
Indian
Symphonic

8. Cricket
Meets
Reality TV

9. Sachet
Version Of
A Phone

10. 2. Entertainers Get Culture

11. "We didn't do any market research
but the culture and society at that
time needed and wanted an angry
young man. Therefore, Zanjeer just
happened".
"It captured the mood of the time. It
was changing and so the angry
young man was born and the
character became the ruling icon for
generation of young Indians," he
said.
"Similarly, Kaun Banega Crorepati,
we did not create any phenomenon
or set a trend. It was merely a
reflection of economic liberalisation,
consumerism, increased
urbanisation and nuclear family
with working parents," he added.

12. Bharat India
Anti-Change Pro-Change

14. Whither Authenticity?

15. 3. Entertainers Excite Emotions

16. Choose One Of These Numbers
1, 2, 3, 4

17. Most Of You Will Choose
3

18. Which Do You Prefer?

19. "It's really hard to design products
by focus groups. A lot of times,
people don't know what they want
until you show it to them.“

22. 4. Fans, Groupies, Devotees, Critics

25. Nicholas Christakis On Human Networks

26. September 21, 1995
Remember The “Milk Miracle”?

27. 5. The Rituals That Sell The Music

29. Brands Are Learning To Dance

30. 6. Sell For Free

34. Its Time To Refresh Marketing