The document discusses the global water industry and water demand trends. It notes that the global water industry was worth $961 billion in 2007 and is projected to grow to $522 billion by 2020. Additionally, global water demand is expected to increase by 40% by 2030, driven by growth in population, agriculture, and GDP. The key challenges facing the global water industry are how to meet rising demand in a sustainable manner given constraints of water scarcity and quality issues affecting a growing population.