The document discusses the principles and techniques for delivering exceptional TED-style speeches, emphasizing the importance of narrative quality and emotional delivery. It lists common pitfalls to avoid in presentations, such as the overuse of abstract language and lack of storytelling. Additionally, it outlines a five-part structure for effective speech crafting, including introduction, narrative, argument, refutation, and conclusion.

1. 语言的力量
如何做TED一样顶级的演讲
段新星

2. 01 城市符号文化交流中心

3. 02 梅园社促会创办人

4. 03 商业方向

5. 04 TED方式演讲

6. 05 进化论

7. 06 人是社会性动物

8. 07 TEDxNanjing 2014 Beauty & Complexity

9. 08 甚至是孩子

10. 09 TED的演讲

11. 糟糕演讲指南：n大必杀技
the XYZs of a truly terrible TED talk

12. "XYZ of a terrible TEDTalk", made by Chris Anderson :
- Take a really long time to get started;
- "Too important to be just a talk, slow down and orate;
- Make sure everyone knows who you are;
- Make yourself seem smart, use abstract language and lofty concepts;
- Who needs real substance? All that matters is that you inspire;
- No need to build an argument;
- Try to sound as intellectual as possible;

13. - No time to waste telling stories
- Copy your visuals of the web, too easy and no one will notice;
- Be very serious. Humor is a terrible distraction;
- Give lots of details about the storie and structure of the organization;
- Slip in some snarky political comments;
- If you`re an artist or architect, try to sound as intellectual as possible;
- Memorizing 90% of your talk should be just fine;

14. - Don`t risk being true;
- Talk about crucial funding needs;
- Great TEDTalks follow a formula. Crack the code and copy it.

15. 14 一个好的演讲
好的演讲无法批量化生产
想法的质量 叙述者的表达方式 讲者的感情

16. 15 如何叙述
常规的三段叙述
要讲什么（主题） 叙述（内容） 最后总结

17. 16 雅典的希腊人却说：No！

18. 17 five part Greek

19. 18 Step1 introduction （引）

20. 19 Step2 narrative （叙）

21. 20 Step3 argument （论）

22. 21 Step4 refutation （驳）

23. 22 Step 5 conclusion （结）

24. 23 举例子
一个完整的TED talk

25. 24
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