A common question in business is “should I back things up myself or let someone else handle it?” This slideshare breaks down the language and gives the hard numbers on what a lack of backup strategy can cost you, from productivity to your entire business!

1. Backup vs. Business Continuity
Using RTO to Better Plan
for Your Business

2. Small Businesses don't have the same IT
budgets and staff as larger enterprises.
But a data breach or compromise is just as
devastating for the smallest business as it is
for the largest.

3. In this presentation, we will look at how to
calculate Recovery Time Objective (RTO) and
Recovery Point Objective (RPO).

4. RTO and RPO
Recovery Time Objective:
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$../ -*-$.-0+/$*)/*1*$0) +/' *). ,0 ) .
..*$/ 2$/#- $)0.$) ..*)/$)0$/4y
Recovery Point Objective:
The maximum tolerable period of time in which data might be
lost due to a disaster.

5. RTO and RPO
By calculating your desired Recovery Time Objective, you
have determined the maximum time that you can be without
your data before your business gets into serious trouble.
Alternatively, by specifying the Recovery Point Objective,
you know how often you need to perform backups, because
you know how much data you can afford to lose without
damaging your business.

6. LET'S DEFINE DISASTER:
An event which
COMPROMISES
your data and systems.

7. First, let's do the math...
HOW MUCH DOES DOWNTIME COST?

8. First, let's do the math...
HOW MUCH DOES DOWNTIME COST?
Small Business = $8,581 per hour

9. First, let's do the math...
HOW MUCH DOES DOWNTIME COST?
Small Business = $8,581 per hour
Medium Business = $215,638 per hour

10. First, let's do the math...
HOW MUCH DOES DOWNTIME COST?
Small Business = $8,581 per hour
Medium Business = $215,638 per hour
Large Business = $686,250 per hour
*according to research by the Aberdeen Group

11. What are the leading contributors to downtime?
Network
Outage
Human Error Server
Failures
45% 45%
50%

12. Are you prepared?
75% of SMBs possess no disaster recovery plan
and only 25% are extremely confident that they
can restore data in case of emergency.
Are you
here...
UNPREPARED
PREPARED
or
here?

13. Are you prepared?
Half of SMBs back up less than 60% of their data and the
rest have zero protection at all.
Click to tweet this!

14. What's the cost?
Money
35% of SMBs lost as much as $500,000 over the past
three years due to downtime.
Time
It takes 7 hours, on average, to resume normal
operations after a data loss incident.
Even worse, 18% of IT managers report 11 to 24
hours of downtime!

15. Can you recover?
of businesses close their doors permanently
after a disaster, according to FEMA.
of businesses fail within 2 years after a disaster,
according to the U.S. Small Business Administration.
40%
90%
Click to tweet this!

16. How do you back up?

17. How do you back up?
61%
are doing
it wrong
13%
aren't
doing it at
all

18. Data Backup vs Business Continuity
Data Backup saves your data and allows you to
get in back in case of failure.
Business continuity allows you to get your
business up and running again in case of failure.

19. RTO and RPO
Answer the following questions:
How many employees would be affected if critical data were
unavailable?
What is the average wage of the affected employee (per hour)?
What is the per-hour overhead cost of the affected employees?
How much revenue would be lost per hour as a result of the
unavailability of data?
Simply add up the average per-hour wage, the per-hour
overhead, and the per-hour revenue numbers and you
have how much a data loss will cost you.

20. Calculating RTO and RPO
How prepared are you?
Click the image to find out.

21. What To Look for in a Business Continuity Vendor
SMBs say that reliability (33 percent) and price
(29 percent) top the list of factors that drive
their choices.
But what else should you be looking for?

22. What To Look for in a Business Continuity Vendor
Superior RTO and RPO
Hybrid cloud backup
Image-based backup
Instant local and off-site virtualization
Screenshot backup verification
Images saved as VMDK for faster recovery times

23. Let TechMD Do Your IT Right
With TechMD, you can rest easy knowing that if
disaster strikes, you're covered and back up and
running in no time.

24. Visit us at TechMD.com