The Story behind three Latin American Music Festivals (Lollapalooza, Primavera Fauna, Estéreo Picnic) and the role of TECH in its rapid growth.

1. TECH INNOVATION
IN LATIN AMERICAN
MUSIC FESTIVALS
The role of TECH in the rapid growth of
Latin American music festivals
SXSW 2017

2. SPEAKERS
SERGIO
PABON
DIRECTOR @
T310 / ABSENT PAPA
ROBERTO
PARRA
DIRECTOR @
FAUNA PRODUCCIONES
JULIÁN
DUQUE
COO @
STEREOTHEQUE
CAROLINA
CASTILLA
FOUNDER & CEO
MASSIVE ACT

3. TECH INNOVATION
IN LATIN AMERICAN
MUSIC FESTIVALS
Starting a music festival is not easy. It requires industry connections,
knowledge of music and the most important thing: No fear of loosing
money. The Latin American music festival scene is growing at a fast
pace. Colombia and Chile are leaders with Estéreo Picnic, Primavera
Fauna, Sonar, and the recently cancelled Lollapalooza. How has
tech helped market music festivals? What tools are being used by
some of the biggest music festivals in South America? Is there still an
audience for more music festivals?
This panel will talk about Do´s and Don´ts when starting a festival
and the role of tech and social media in the Latin American music
festival industry.

4. Carolina
Castilla
CAROLINA
CASTILLA
CEO @
Massive act
web: massiveact.com
Carolina is founder and CEO of Massive
act, a market place for industry
proffesionals. Massive Act is an online
platform that connects music festivals
with industry professionals. Previously
she served as tour manager for
Depeche Mode, Colplay and David
Guetta. General Producer of AES (Audio
Engineering society) Conferences in
Latin America and managed the
Grammy nominee producer Joel
Hamilton for Latin America.

5. Sergio
Pabón
Sergio Pabón is founder and director of
T310 / Absent Papa. Sergio started his
company from zero. His company
produced several shows in Colombia
and finally started Estéreo Picnic,
Colombia´s first music festival which is
now the biggest. Estereo Picnic led
T310/ Absent Papa to start Colombia´s
Lollapalooza. Sergio has booked Red
Hot Chili Peppers, Calvin Harris, Muse
and The Killers and produces more than
30 shows every year in Colombia.
SERGIO
PABON
DIRECTOR @
T310 / ABSENT PAPA
web: http://
t310.com.co

6. Roberto
Parra
Owner and Director of Fauna
Producciones, Fauna has produced
more than 100 international live shows
in Chile including MIA, Hot Chip, Cut
Copy, Crystal Castles, Kings of
Convenience, Chromeo, The XX,
Caribou, Beirut, Devendra Banhart, The
Sounds, Holy Ghost!, Tame Impala.
Each year, Fauna organises more than
15 concerts and 15 events. Fauna
produces one of Chile´s biggest
festivals: Primavera Fauna.
ROBERTO
PARRA
DIRECTOR @
FAUNA
PRODUCCIONES

7. Julián
Duque
Julian is an entrepreneur with 10-years´
experience currently working at BMG´s
Licensing Department in New York. He
is co-founder of Latin music streaming
platform Stereotheque currently in BETA
and is finishing his masters degree in
Music Business at NYU. Julian is an
active member of the Music and Social
Change Lab at New York University a
hub to investigate, create and incubate
social enterprises, technologies and
sustainable music businesses that
promote economic development and
social change.
JULIÁN
DUQUE
COO @
STEREOTHEQUE
web:
www.stereotheque.com