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Publishing Company Pitch 1
Publishing Company Pitch
Laura Hernandez Gil
Full Sail University
MUM3308-O: Music Copyright & Publishing
July 24, 2022
Publishing Company Pitch 2
Musical Act
The musical act I am working with is ROSGUER, an artist duo formed by Laura and
Alex, two Cuban siblings who focus on creating a combination of Pop and Reggaeton with a
twist of adding their Latin roots into the mix. They have a similar Reggeaton sound to artists like
Camilo and Rauw Alejandro, and they are always getting inspired by traditional Latin rhythms
from fellow Cuban artists like Celia Cruz. Their music is vibrant, euphoric, and lively, and it will
give you a summer-like feeling.
Laura and Alex discovered their passion for music and entertainment at a young age, so
they started their creative endeavors in areas like acting and dancing for brands like
Nickelodeon, Disney, Telemundo, and Televisa. Later, when they began writing music together,
they automatically knew they had to be a duo, sharing their love for music and their culture. That
is how, ending 2019, ROSGUER was born. Having engaged in other areas and worked with
global brands, they have built a loyal social media following and a solid foundation to continue
growing their audience in music. These are their social media handles and follower count (all
handles are hyperlinked below):
• Instagram: @rosguermusic (3,109 followers)
Publishing Company Pitch 3
• Twitter: @r0sguer (11,894 followers)
• TikTok: @rosguer (1,330 followers)
• YouTube: ROSGUER (3.46 thousand subscribers)
• Spotify: Rosguer (202 monthly listeners)
I virtually met Laura and Alex through a mutual connection back in May. I had
previously seen them in some of their acting projects and listened to their first single. The day I
met them, I immediately saw their passion and drive to make it in the industry. They are very
dedicated, hard-working, and open to new ideas. Most importantly, I have witnessed they are an
absolute joy to work with, as they are both very easy-going and charismatic.
The Song
ROSGUER's first single, "Mala Maña," currently counts with over 17 thousand YouTube
views and 10 thousand Spotify streams (handles to song hyperlinked). This song would be
appropriate for placement in films. With its upbeat rhythm and danceable beat, it could fit
something along the lines of a car ride or party scene. The song's lyrics about relationships, toxic
partners, and bittersweet endings could also potentially work in other types of film scenes or
sung by a character. "Mala Maña" also counts with the possibility of creating a remix, a famous
practice within the Latin culture and reggaeton genre. In fact, remixes ultimately tend to be more
successful than the previously released song.
With their synchronization operations, Sony Music Publishing would help find fitting
licensing opportunities for Mala Maña with their extensive network of visual media companies
and music supervisors. On the other hand, the company could also facilitate the process of
conecting and contacting artists/songwriters from their catalog for the possibility of creating the
Publishing Company Pitch 4
remix. Afterward, assist in dealing with all the ownership rights and royalty percentages due to
each party.
Publishing Company
Sony Music Publishing is the world's largest music publishing company, founded in 1995
and headquartered in New York with 38 offices across the globe (SMP Latin, n.d.). Their goal is
to put songwriters first, provide them with the best services, and be a leader in the industry with
their high-level operations and technology.
Sony/ATV was established through a joint venture with Michael Jackson, who had
acquired ATV Music. ATV Music owned the Northern Songs catalog, which had the rights to all
of John Lennon and Paul McCartney's songs while they were with The Beatles. Later, Sony got
Michael Jackson's 50% share of Sony/ATV, making it a wholly owned Sony company by 2016.
Two years later, in 2018, Sony bought the entirety of EMI Music Publishing, becoming the
world's leading music publisher. Over a year ago, in February 2021, they rebranded from
Sony/ATV to Sony Music Publishing, changing to the name we know today.
Sony Music Publishing could primarily provide ROSGUER with their synchronization
(including music supervision and licensing) and administration services (song registration and
royalty administration) for opportunities like the ones I mentioned earlier. According to the
company's website (n.d.), their synchronization department comprises around 125 music
professionals worldwide. "They do customized song searches tailored to meet any creative,
demographic or budgetary need." They also describe how they act as a liaison between their
songwriters and the creative community for collaboration on different projects. Sony Music
Publishing also provides services in digital music services, visual and media rights management,
and neighboring rights.
Publishing Company Pitch 5
Within their Latin division (the market ROSGUER aims for), Sony Music Publishing
represents artists/songwriters similar to ROSGUER's audience and sound, including Daddy
Yankee, Luis Fonsi, Maluma, Manuel Turizo, Sebastian Yatra, Juan Camilo Vargas, and Rauw
Alejandro.
It is easy to say that Sony Music Publishing would be the best choice for ROSGUER
since it is cataloged as one of the best music publishers in the global music industry. However,
the company is a good fit because of its diverse culture and vast experience with other Latin acts.
Aside from being a good publisher, it is essential to match an artist with a company that will
believe in them and their talent and embraces their native culture and musical influences. In fact,
as stated in First Launch (2021), "Sony ATV prides itself on having several branches
internationally and supporting niche types of genres." Lead by Jorge Mejia since 2019, a
Colombian composer, Sony Music Publishing has established a well-known Latin section. The
company won several awards recognizing its inclusivity and outstanding job with Latin talent
and market. For instance, they got the SESAC Latin 2021 Publisher of the Year Award for the
sixth consecutive round and 17 ASCAP Latin Publisher of the Year awards in the past 19 years.
Email Pitch
A contact person in this company is Jorge Mejia, CEO and President for Latin America.
Email: smplatin@sonymusicpub.co. I found this information by researching on LinkedIn and
Sony Music Publishing's official website.
Publishing Company Pitch 6
Laura Hernandez Gil
Bogota, Colombia,
July 24, 2022
Mr. Mejia
Sony Music Publishing Latin America & U.S. Latin
Miami, Florida, 33139
Dear Mr. Mejia,
Subject: Pitch: ROSGUER
I hope you are doing well. My name is Laura Hernandez, and I am working with an artist I think
you'll find interesting for Sony Music Publishing roster. We would love working with your
company and help to accomplish your goal of a diverse music business.
ROSGUER is an artist and songwriter duo formed by two Miami-based Cuban siblings, Laura
and Alex, who focus on creating a mix of reggaeton and pop music for the rapidly growing Latin
market. Their goal is to encourage their fans to dance, have fun, and enjoy the Latin sounds.
With ROSGUER, you'll emerge into the Latin world with their traditional reggaeton beats and
tropical rythms.
You can also catch them acting and dancing for global brands like Nickelodeon and Telemundo,
which has helped them build their social media following for their music (over 11.9 thousand on
Twitter and 3 thousand on Instagram). Their debut single, "Mala Maña," is proof that they have
what it takes to break into this industry, as it currently counts with over 10 thousand streams on
Spotify and 17 thousand views on Youtube.
I hyperlinked their social media handles and the song mentioned above. Let me know your
interest and if you would like any more information. Thank you so much, and I hope you have a
great day.
Sincerely,
Laura Hernandez Gil
Music Business Student
Publishing Company Pitch 7
References
First Launch. (2021, June 5). Best publishing companies of 2022 and how to pick one.
https://firstlaunch.store/best-music-publishing-companies-of-2021
Music Business Worldwide. (n.d.). Sony Music Publishing.
https://www.musicbusinessworldwide.com/companies/sony/sony-music-group/sony-
music-publishing/
Sony Music Publishing. (n.d.). Sony Music Publishing. https://www.sonymusicpub.com
Sony Music Publishing. (2021, March 23). Sony Music Publishing Wins ASCAP Latin Publisher
of the Year. https://www.sonymusicpub.com/en/news/3218/sony-music-publishing-wins-
ascap-latin-publisher-of-the-year
Sony Music Publishing. (2021, June 30). Sony Music Publishing Wins SESAC’s 2021 Latin
Publisher of the Year. https://www.sonymusicpub.com/en/news/3277/sony-music-
publishing-wins-sesac%E2%80%99s-2021-latin-publisher-of-the-
year#:%7E:text=Sony%20Music%20Publishing%20songwriter%20honorees,Latin%20M
usic%20Awards%20page%20here.

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Artist Pitch to a Publishing Company

  • 1. Publishing Company Pitch 1 Publishing Company Pitch Laura Hernandez Gil Full Sail University MUM3308-O: Music Copyright & Publishing July 24, 2022
  • 2. Publishing Company Pitch 2 Musical Act The musical act I am working with is ROSGUER, an artist duo formed by Laura and Alex, two Cuban siblings who focus on creating a combination of Pop and Reggaeton with a twist of adding their Latin roots into the mix. They have a similar Reggeaton sound to artists like Camilo and Rauw Alejandro, and they are always getting inspired by traditional Latin rhythms from fellow Cuban artists like Celia Cruz. Their music is vibrant, euphoric, and lively, and it will give you a summer-like feeling. Laura and Alex discovered their passion for music and entertainment at a young age, so they started their creative endeavors in areas like acting and dancing for brands like Nickelodeon, Disney, Telemundo, and Televisa. Later, when they began writing music together, they automatically knew they had to be a duo, sharing their love for music and their culture. That is how, ending 2019, ROSGUER was born. Having engaged in other areas and worked with global brands, they have built a loyal social media following and a solid foundation to continue growing their audience in music. These are their social media handles and follower count (all handles are hyperlinked below): • Instagram: @rosguermusic (3,109 followers)
  • 3. Publishing Company Pitch 3 • Twitter: @r0sguer (11,894 followers) • TikTok: @rosguer (1,330 followers) • YouTube: ROSGUER (3.46 thousand subscribers) • Spotify: Rosguer (202 monthly listeners) I virtually met Laura and Alex through a mutual connection back in May. I had previously seen them in some of their acting projects and listened to their first single. The day I met them, I immediately saw their passion and drive to make it in the industry. They are very dedicated, hard-working, and open to new ideas. Most importantly, I have witnessed they are an absolute joy to work with, as they are both very easy-going and charismatic. The Song ROSGUER's first single, "Mala Maña," currently counts with over 17 thousand YouTube views and 10 thousand Spotify streams (handles to song hyperlinked). This song would be appropriate for placement in films. With its upbeat rhythm and danceable beat, it could fit something along the lines of a car ride or party scene. The song's lyrics about relationships, toxic partners, and bittersweet endings could also potentially work in other types of film scenes or sung by a character. "Mala Maña" also counts with the possibility of creating a remix, a famous practice within the Latin culture and reggaeton genre. In fact, remixes ultimately tend to be more successful than the previously released song. With their synchronization operations, Sony Music Publishing would help find fitting licensing opportunities for Mala Maña with their extensive network of visual media companies and music supervisors. On the other hand, the company could also facilitate the process of conecting and contacting artists/songwriters from their catalog for the possibility of creating the
  • 4. Publishing Company Pitch 4 remix. Afterward, assist in dealing with all the ownership rights and royalty percentages due to each party. Publishing Company Sony Music Publishing is the world's largest music publishing company, founded in 1995 and headquartered in New York with 38 offices across the globe (SMP Latin, n.d.). Their goal is to put songwriters first, provide them with the best services, and be a leader in the industry with their high-level operations and technology. Sony/ATV was established through a joint venture with Michael Jackson, who had acquired ATV Music. ATV Music owned the Northern Songs catalog, which had the rights to all of John Lennon and Paul McCartney's songs while they were with The Beatles. Later, Sony got Michael Jackson's 50% share of Sony/ATV, making it a wholly owned Sony company by 2016. Two years later, in 2018, Sony bought the entirety of EMI Music Publishing, becoming the world's leading music publisher. Over a year ago, in February 2021, they rebranded from Sony/ATV to Sony Music Publishing, changing to the name we know today. Sony Music Publishing could primarily provide ROSGUER with their synchronization (including music supervision and licensing) and administration services (song registration and royalty administration) for opportunities like the ones I mentioned earlier. According to the company's website (n.d.), their synchronization department comprises around 125 music professionals worldwide. "They do customized song searches tailored to meet any creative, demographic or budgetary need." They also describe how they act as a liaison between their songwriters and the creative community for collaboration on different projects. Sony Music Publishing also provides services in digital music services, visual and media rights management, and neighboring rights.
  • 5. Publishing Company Pitch 5 Within their Latin division (the market ROSGUER aims for), Sony Music Publishing represents artists/songwriters similar to ROSGUER's audience and sound, including Daddy Yankee, Luis Fonsi, Maluma, Manuel Turizo, Sebastian Yatra, Juan Camilo Vargas, and Rauw Alejandro. It is easy to say that Sony Music Publishing would be the best choice for ROSGUER since it is cataloged as one of the best music publishers in the global music industry. However, the company is a good fit because of its diverse culture and vast experience with other Latin acts. Aside from being a good publisher, it is essential to match an artist with a company that will believe in them and their talent and embraces their native culture and musical influences. In fact, as stated in First Launch (2021), "Sony ATV prides itself on having several branches internationally and supporting niche types of genres." Lead by Jorge Mejia since 2019, a Colombian composer, Sony Music Publishing has established a well-known Latin section. The company won several awards recognizing its inclusivity and outstanding job with Latin talent and market. For instance, they got the SESAC Latin 2021 Publisher of the Year Award for the sixth consecutive round and 17 ASCAP Latin Publisher of the Year awards in the past 19 years. Email Pitch A contact person in this company is Jorge Mejia, CEO and President for Latin America. Email: smplatin@sonymusicpub.co. I found this information by researching on LinkedIn and Sony Music Publishing's official website.
  • 6. Publishing Company Pitch 6 Laura Hernandez Gil Bogota, Colombia, July 24, 2022 Mr. Mejia Sony Music Publishing Latin America & U.S. Latin Miami, Florida, 33139 Dear Mr. Mejia, Subject: Pitch: ROSGUER I hope you are doing well. My name is Laura Hernandez, and I am working with an artist I think you'll find interesting for Sony Music Publishing roster. We would love working with your company and help to accomplish your goal of a diverse music business. ROSGUER is an artist and songwriter duo formed by two Miami-based Cuban siblings, Laura and Alex, who focus on creating a mix of reggaeton and pop music for the rapidly growing Latin market. Their goal is to encourage their fans to dance, have fun, and enjoy the Latin sounds. With ROSGUER, you'll emerge into the Latin world with their traditional reggaeton beats and tropical rythms. You can also catch them acting and dancing for global brands like Nickelodeon and Telemundo, which has helped them build their social media following for their music (over 11.9 thousand on Twitter and 3 thousand on Instagram). Their debut single, "Mala Maña," is proof that they have what it takes to break into this industry, as it currently counts with over 10 thousand streams on Spotify and 17 thousand views on Youtube. I hyperlinked their social media handles and the song mentioned above. Let me know your interest and if you would like any more information. Thank you so much, and I hope you have a great day. Sincerely, Laura Hernandez Gil Music Business Student
  • 7. Publishing Company Pitch 7 References First Launch. (2021, June 5). Best publishing companies of 2022 and how to pick one. https://firstlaunch.store/best-music-publishing-companies-of-2021 Music Business Worldwide. (n.d.). Sony Music Publishing. https://www.musicbusinessworldwide.com/companies/sony/sony-music-group/sony- music-publishing/ Sony Music Publishing. (n.d.). Sony Music Publishing. https://www.sonymusicpub.com Sony Music Publishing. (2021, March 23). Sony Music Publishing Wins ASCAP Latin Publisher of the Year. https://www.sonymusicpub.com/en/news/3218/sony-music-publishing-wins- ascap-latin-publisher-of-the-year Sony Music Publishing. (2021, June 30). Sony Music Publishing Wins SESAC’s 2021 Latin Publisher of the Year. https://www.sonymusicpub.com/en/news/3277/sony-music- publishing-wins-sesac%E2%80%99s-2021-latin-publisher-of-the- year#:%7E:text=Sony%20Music%20Publishing%20songwriter%20honorees,Latin%20M usic%20Awards%20page%20here.