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Media Kit 2015
- 1. KDUT FM KBMG FM KTUB AM UTAH…THE 3RD FASTEST GROWING STATE IN THE U.S. Presented by: Kenya Rene krene@adelantemediagroup.com 810-824-7087 KBTU Channel 23 / Comcast 123
- 2. “Hispanic” is an ethnic category rather than a race category. The Spanish language is the unifying factor “…Utah’s Hispanic Population grew by nearly 157,000 people to 358,000 total.” 3 times faster than Utah’s overall growth. By Lee Davidson, The Salt Lake Tribune Published: February 26, 2011 08:54AM © 2011 The Salt Lake Tribune UTAH’S LATINO POPULATION SKYROCKETS 78% IN 10 YEARS Over 250,000 people in Utah speak Spanish in their homes West Valley City: 33% Latino South Salt Lake: 29% Latino Kearns: 33% Latino Ogden: 30% Latino Salt Lake City, overall: 22% Latino http://www.sltrib.com/sltrib/home/51307553-76/percent-utah-latino-population.html.csp KDUT FM KBMG FM KTUB AM KBTU TV
- 3. WHY BUY HISPANICS IN UTAH? ● HISPANIC DISPOSABLE INCOME GREW 49% TO $6.4 BILLION FROM 2003 TO 2007. ● THE AVERAGE HISPANIC HOUSEHOLD INCOME IS $48,527. ● THE MEDIAN AGE OF HISPANICS IN UTAH IS 24 YEARS OLD COMPARED TO 32 YEARS OLD FOR THE GENERAL POPULATION. ● THE MEDIAN HISPANIC HOUSEHOLD IN UTAH IS 4.2 PERSONS COMPARED TO 3.5 FOR THE GENERAL POPULATION. ● 54% OF HISPANICS IN UTAH OWN THEIR OWN HOME. ● UTAH IS ECONOMICALLY DESIRABLE, HISPANICS ARE GAINFULLY EMPLOYED. TOP EMPLOYERS INCLUDE: A INTERMOUNTAIN HEALTH CARE, OVERSTOCK.COM, UNIVERSITY OF UTAH, BYU, HOSPITALITY INDUSTRY AND MORE. Sources: The Selig Center for Economic growth at the University of Georgia; Census 2010; Census Bureau of Economic Analysis, US Census Gateway – 2007 Update; The US Department of Labor’s Survey of Consumer Expenditures. 3 MORE REASONS TO BUY HISPANICS IN SALT LAKE CITY… KDUT “La GranD” 102.3 FM REGIONAL MEXICAN MUSIC, FEATURING DON CHETOT IN THE MORNING. TARGETED TO ADULTS 18-34 KBMG “LATINO” 106.1 FM SPANISH CHR / TOP 40 FORMAT THAT TARGETS HISPANIC ADULTS 18-44. CURRENT HITS IN SPANISH AND ENGLISH. KTUB “JUAN” 1600 AM SPANISH HITS FORMAT THAT TARGETS HISPANIC ADULTS 25 – 54. LESS TALK, “WE PLAY WHAT YOU WANT”! REAL SALT LAKE AND UTAH JAZZ IN SPANISH KDUT FM KBMG FM KTUB AM KBTU TV
- 5. REACHING THE HISPANIC MARKET KDUT FM KBMG FM KTUB AM KBTU TV
- 6. WHAT WE CAN DO FOR YOU Programming Elements: Blogs, Photo Galleries, Video Galleries, Polls & Surveys, Contests, Social Media Advertising Elements: Web Banners, Video Pre-roll, Streaming Ads, Station Apps*, Email Blast, Social Media Marketing, Contest Registration Page, Podcast Sponsorship, Website Takeover, Splash Page, Client Microsites, Landing Pages. Universal Reach: Our growing digital capabilities offer a fluid experience across phones, tablets, and desktops, adding greater screen real estate and new advertising opportunities. * Current stations with apps are KLMG, KGRB, KBBU, KDUT, KDDS KBMG 106.1 KDUT 102.3
- 7. KBMG FM SPANISH CONTEMPORARY HIT RADIO SALT LAKE CITY, UTAH •KBMG Latino 106.1 is Salt Lake City’s hottest radio station reaching young Hispanic adults. •KBMG Latino 106.1 is the only LOCAL Spanish language Contemporary Hit Radio station servicing the Wasatch Front market, playing today’s Latin Pop, Reggaeton and Bachata Artist stars and Solo Exitos! (only hits) •KBMG Latino 106.1 core artists include Shakira, Jennifer Lopez, Mana, Juanes, Enrique Iglesias, Pitbull, and more. •KBMG Latino 106.1 has the largest coverage of all Spanish language radio stations in the Wasatch Front…106.1 Latino delivers listeners from Provo to Ogden. •KBMG Latino 106.1 targets Hispanic Adults 18-49…and delivers a dynamic, active consumer! KBMG 106.1
- 8. LATINO PERSONALITIES Ana Alicia “Morning Drive” Jose Luis Solis “Afternoon Drive” Station / Market: KBMG-FM Salt Lake City, UTAH Frequency: 106.1 FM Moniker: Latino 106.1 Slogan: Latino Solo Exitos Target Audience: Persons 18 – 49 Core Audience: Persons 18 – 34 Website: www.latinosoloexitos.com JOSE LUIS SOLIS has been a Latino presence for years. He was born to entertain an audience and nails it every afternoon on Latino and weekly as the #1 mixer at the hottest Hispanic nightclubs in town. He was born in Puebla, Mexico, came to the U.S. and settled in northern California. Jose Luis is in-tune with the Latino culture. He’s an everyday guy who relates to his audience, cares about his image and delivering results for our clients. Let Jose Luis tell your story to his dedicated listeners every weekday on Latino ANA ALICIA is a long-time radio veteran who brings her engaging personality to listeners daily. Her show is a combination of news, artist gossip, lifestyle topics, community interest and the hottest CHR music hits. Ana has long ties to the area, understands the culture and heritage Hispanics have in the market and, maybe most importantly, is in-step with the ever-changing trends and shares this with her listeners daily. Julieta Gil “Middays” JULIETA GIL is a new mom who brings her engaging stories to listeners daily. Julieta relates to her audience, understands the culture and heritage Hispanics have in the market and, maybe most importantly, is in-step with the ever-changing trends and shares this with her listeners daily. Yadira “Evenings” YADIRA is bringing the hits and the culture to her audience! Yadira is well-rounded and in-touch with younger listeners tastes, trends, and lifestyles. She’s finishing up her undergrad work at University, she has an optimistic and enthusiastic view of living in this world and would be an ideal personality to reach out to your potential customers ! KBMG 106.1
- 9. MONDAY – FRIDAY FROM 6AM-12N AFTERNOON DRIVE 3PM-8PM Don Cheto known as “El Hombre del Vozarron” (the loud-voiced man) is both a beloved radio and television entertainer as well as an accomplished musician. He launched his iconic El Show De Don Cheto in 2005 on Liberman Broadcasting’s flagship station, KBUE in LA. Last Fall, for the finale of Estrella TV’s “Premios de la Radio” awards show, Don Cheto spoofed the Gangham style video with his own version, “Ganga Style”, which has gone on to generate over 40 million views on the internet. Erazno y La Chokolata will make your drive home a breeze with laugh out loud comedy. It is the only show that hilariously delivers the interaction of all a whole collection of crazy characters while performing parodies of famous Mexican figures such as Vicente “Chente” Fox (Mexico’s ex president) and “El Doggie”, a famous sports commentator from Mexico. You won’t want to miss a minute of the best afternoon show around. Erazno y La Chokolata keeps their audience coming back everyday to see what is new with this funny comedic troupe. LaGRAN KDUT 102.3 D PEKRDSOUTN 1A0L2I.T3IE FSM
- 10. • Gran D Format is a Regional Mexican format heard in all Adelante Media Group Markets. • Music intensive “10 pegaditas” plays the best Regional Mexican music researched and tested. • Artists include Vicente Fernandez, Tigres del Norte and newer artists such as Larry Hernandez. LA GRAN D PERSONALITIES Mornings 6a-12n Middays 12n-3p LaGRAN D PEKRDSOUTN 1A0L2I.T3IE FSM Afternoons 3p-8p Music Intensive Evenings 8p-1a El Potro was born, Manuel Arturo Hernandez Meza in Ciudad Obregon Sonora, Mexico in 1979. Potro’s father is an Agricultural Scientist. His Mother, Father and two brothers and sister moved to the US 12 years ago in search of a better quality of life. Potro played baseball until he found himself a finalist on a reality show called La Academia USA (Latin American Idol). Potro has been all about the MUSIC ever since, playing his favorites on La Gran D and playing guitar and singing in his spare time. Potro is never without a smile, his heart is always open to all he meets.
- 11. Adults 25- 54 •Juan plays top “HITS” from 3 decades…80’s, 90’s and Today. •Juan plays favorites! 60% Regional Mexican music and 40% mix of Contemporary Pop and Tropical Hits. •Juan reaches Men and Women 25-54. •Little talk, lots of music! •Playing what YOU like! “Tocando Lo Que Le Gusta” •Juan is the Spanish Home of the Real Salt Lake and Utah Jazz. KTUB AM 1600
- 12. …KBTU Channel 23 Local News to keep you informed!! Meet the crew that will keep you informed everyday with updated News of what’s going on in your community, along with your local Sports and Weather! Nelson Moran Sports Johanna Alvardo News /Public Affairs KBTU TV 23/123
- 13. El Milagro de Navidad PROMOTIONS / COMMUNITY SERVICE