Tear The Lid Off: take your marketing automation to the next level
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Slides from the talk Sean gave to the Orange County Marketing & Advertising Community on 3/18/15. This talk covers tools & techniques for taking your marketing automation efforts to the next level. Find the synchronized video & slide deck here: http://grid7.com/2015/03/tear-the-lid-off-marketing-automation-talk-for-ocma/
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Tear The Lid Off: take your marketing automation to the next level
- 1. Tear the Lid Off Advanced tools and tactics for taking your automation to the next level sean@grid7.com @scrollinondubs
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- 14. @scrollinondubs Goals 5 Crown Jewels Tools & Tactics Bonanza for each lifecycle phase The “airlocks” pattern We do / they do technique
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- 25. Aggregation of Marginal Gains ~4x ~10x 1200 visitors 120 leads 72 qualified 24 sales 18 superfans 12 upsells 108 referrals 10% capture 60% qual 1:3 close 75% wow’d 50% upsell 6 avg ref 5% capture 50% qual 1:4 close 50% wow’d 33% upsell 3 avg ref 1000 visitors 50 leads 25 qualified 6 sales 3 superfans 2 upsells 9 referrals
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- 58. @scrollinondubs Just ship it Shipping trumps everything. -Sean
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- 122. @scrollinondubs welcome training satisfaction surveys welcome voicemail baked goods skywriting ?
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- 142. @scrollinondubs Just ask Top Referral Acquisition Strategies easiest
- 143. @scrollinondubs Just ask Top Referral Acquisition Strategies easiest N/A
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- 148. @scrollinondubs Just ask Top Referral Acquisition Strategies Incentivize referrals (contest or rewards prog). Perkville Formal referral commission program. Shareasale, Commission Junction easiest structured try various scalable new dist N/A cost of prizes time to setup contest infrast
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- 150. @scrollinondubs Just ask Top Referral Acquisition Strategies Incentivize referrals (contest or rewards prog). Perkville Formal referral commission program. Shareasale, Commission Junction Social campaigns (vanity, giveaways, leaderboards) KravMagaXD eg Shortstack easiest structured try various scalable new dist N/A cost of prizes time to setup contest infrast commitment higher COGS
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- 158. @scrollinondubs Overview Externalizeable and well-compartmentalized business processes Benefits:
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- 208. @scrollinondubs Questions? To get slides txt: “ocmatalk” -> 415.528.7403 sean@grid7.com
- 209. @scrollinondubs Questions? To get slides txt: “ocmatalk” -> 415.528.7403 keynote slides with links MP3 audio of Jermaine’s must-listen podcast Gravity Forms add-on for lead tracking My top 20 all-time posts for entrepreneurs sean@grid7.com