The Crop Club is a social enterprise founded by Dr. Rose Deakin to reconnect communities through growing food and inspiring healthy lifestyles. It operates a vegetarian café and offers various activities like gardening, cooking classes, and sports for children, older adults, and the community. Research was conducted through case studies and interviews to compare The Crop Club to other farms and analyze challenges as the enterprise is still new, only operating for one year. The summary provides an overview of The Crop Club's mission, activities, and research methods.

1. THE CROP CLUB
TEAM 18 CANACE HELEN VIVIA TAN
FOOD SERVICE DESIGN

2. Service Design
‘‘Creating the right conditions for certain forms of interactions and relationships to happen.
Services are special artefacts that are co-created and co-experienced with, by and amongst
users.’’
Meroni & Sangiorgi, 2011

3. COMPANY PROFILE
FOUNDER:
DR ROSE DEAKIN
COMPANYTAPE:
Social enterprise
MISSION
Reconnect communities through the joy of growing food,
inspiring healthy lifestyles and encouraging biodiversity.
THE CROP CLUB
Support people to grow their own food in small spaces

4. RESEACH
COMPARE
ANALYSE
INTERVIEW
Method
Case study

5. Children & Young People
Enables children to dig in their own
garden growing vegetables to eat.
Feed the birds, cook healthy meals
and do art and craft in play room.
Relaxing and friendly setting where
children learn about nature and
develop new skills.
Activities include
gardening, sports,
arts and crafts,
cooking, outings.
Yoga，football..
Classes & Activities
Café & Food Growing
Vegetarian Café-Recipes include the organic
vegetables grown in the garden harvested daily.
A Living Lab-The Living Lab project demonstrates
an innovative, closed-loop
food-waste-energy system to provide new
opportunities for local participation, education and
training.
Community Gardening- Open gardens offer
people a place to share with their neighbors.
People can bring their own vegetables home or
share them with other volunteers and friends.
Gardening for Older People- Provide gardening
and healthy eating sessions every week for
retired people.

10. Challenge & Pain Point
The enterprise is still in its early stage, because it is only one year old, so there is less available information.
Therefore, we choose to compare the main use with the same type of company and compare and analyze the
traditional farm services to draw the present conclusions and future trends.

11. Canace
Entrepreneurial Design
Management
Fashion & Textile Design
Research/Map making/
Blog manage/Blog design
Helen
Design Innovation
Management
Package Design
Writing/Map making/
Logo design/Blog
design/Style design
Tan:
Design Innovation
City Landscape Design
Research/Map making/
Data analysis/
Vivia
Design Innovation
Management
English/Management
Writing/Map making/
Presenter

12. REFERENCE
http://www.calthorpeproject.org.uk/
https://www.thecropclub.com/
Meroni & Sangiorgi, 2011,Manuela Aguirre Ulloa and Adrian Paulsen Co-designing with relationships in mind Introducing
relational material mapping

13. THANKS!